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Scott K. Wilder

Scott K. Wilder is the founder of Partner Economy, which focuses on Marketing as an Integrated Service, leveraging online behavior and big data to enable organizations to achieve profitable business outcomes. Scott has held senior marketing positions and built award-winning communities for Apple, AOL, Intuit, and Marketo. Partner Economy’s clients have included Microsoft, Google, SAP, Oracle, Atlassian, Adobe, Sony and others. Scott can be reached at scott@partnereconomy.com.
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Recent Posts

Is Your Company Using Online Community Data Effectively?

Written by Scott K. Wilder | on September 14, 2017 at 8:30 AM | 8 minute read

In my last post, I talked about folding community into your larger business operations to better serve customers and your company, a technique known as Community as an Integrated Service (CIS). I also laid out the fundamentals of PIE (Processes, Integrations and Ecosystems), a framework for building out CIS. Well, every pie needs filling, whether it is blueberry or raspberry. CIS’ PIE filling is Data.

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Topics: Online Community Management, Customer Communities, Online Community

How to Overcome Challenges and Use Community as an Integrated Service to Improve Business Results

Written by Scott K. Wilder | on July 20, 2017 at 8:30 AM | 7 minute read

Historically, organizations have struggled to integrate community into their infrastructure and customer-facing offerings. Community is often looked at as a standalone application or service that’s tacked onto a company’s overall suite of platforms, such as their corporate website, their marketing automation platform, their email engine, and their CRM.

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Topics: Online Community Management, Customer Communities, Customer Experience, Online Community

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