Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. What it does, it does…fine. It’s limited, though.
Let me explain. If you wear glasses, you’ll recognize the situation I’m about to describe: You go to the eye doctor for the first time and get your glasses or contacts. You walk out the door, and for the first time, you realize that the trees have leaves! (Or what your mom’s face actually looks like, or that you have ten toes, not nine…whatever your experience, you know the feeling).
Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Put glasses on (AKA marketing automation), and you can see the bark, the leaves, and the squirrel dropping acorns on your head. Truly, it’s a glorious sight.
Pro Tip: For maximum understanding of the differences, read on and be sure to watch our featured video.