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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Sometimes People Just Need to be Invited [Case Study]

Written by Elizabeth Bell on November 15, 2018 at 7:55 AM | 4 minute read

The National Association of School Nurses (NASN) wanted a better way to increase membership sign-ups and renewals. Like other associations, it had to reach segments of its audience with different messages, which often required manual tasks and was hard to track successfully.

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Topics: Member Engagement, Member Retention, Associations, Online Community, Online Community Software, Engagement

The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Written by Alex Mastrianni on November 14, 2018 at 5:10 AM | 4 minute read

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns?

But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff. How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns?

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Topics: Marketing Automation, Integration, Member Retention

ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Written by Elizabeth Bell on November 13, 2018 at 7:45 AM | 6 minute read

What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents? Are you a “One-Percenter” (aka SUPER fan) for anything? Do you try to understand generational differences or tend to look down on them?

These are just a few of the fascinating questions we walked through with keynote speakers Jackie Huba and Kim Lear at Super Forum this week. Both women, experts in their fields – Jackie in customer loyalty, and Kim in workplace trends – shared insights we can apply to our workplace, in our families, and with our members and customers.

We wanted to recap both speeches, for those of you who couldn’t make it or missed the live stream, and for those of us who were there and don’t want to forget a minute from the keynotes!

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Topics: Super Forum, Member Engagement, Customer Engagement, Millennials

8 Award-Winning Success Stories from Super Forum 2018

Written by Jenna Frantz on November 8, 2018 at 5:02 AM | 7 minute read

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation.

We’re sharing these winning customers’ stories because A) they’re great, and B) everyone can learn from what they’ve done well.

Congrats to our 2018 winners! Check out their stories and why they won below.

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Topics: Super Forum, Online Community, Marketing Automation

What’s In It For Me? 5 Life-Changing Benefits of Volunteering

Written by Gabrielle Wathen on November 6, 2018 at 8:20 AM | 9 minute read

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Topics: Online Community, Associations, Nonprofits and Charities, Volunteer Management

7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Written by Marisa Fiore on November 1, 2018 at 5:05 AM | 5 minute read

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. But it doesn’t have to be!

Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. (Now you’re saying, “but Marisa…reporting is the hard part.”)

Well, have no fear, I’ve got seven tips to help you learn how to track the right thing and understand your numbers.

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Topics: Marketing, Member Retention, Volunteer Management, Associations, Online Community

Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Written by Caitlin Struhs | on October 30, 2018 at 5:10 AM | 5 minute read

Today’s preferred customer experience combines support, community, and outreach into one unified platform.

Zenoss has facilitated a user community for over 10 years, becoming the de facto online gathering place for IT Ops customers. Recently, Zenoss enhanced customer experience by revamping its online community – name, brand, and all.

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Topics: Online Community, Customer Engagement, Engagement, Customer Success, Customer Experience, Customer Support, User Group Communities

5 Questions to Ask Before Jumping Ship on Your AMS

Written by Gabrielle Wathen on October 25, 2018 at 2:00 PM | 10 minute read

An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. In short, a great AMS is essential.

But, what happens when your AMS isn’t meeting all the needs that you think it should meet? Do you switch? When faced with this decision, there are two common misconceptions many associations fall victim to:

  1. The assumption that their AMS should be an all-in-one solution for every business objective.
  2. If their AMS isn't the all-in-one-solution they thought it would be, they think switching AMS providers is the best solution to fill those gaps.

If this sounds familiar, trust us, your association is not alone in contemplating a switch. However, we’ve seen far too many associations waste valuable time and resources on a switch, only to run into similar dissatisfaction with their new database down the road.

Help us help you avoid this.

We know, we know… you have your reasons for wanting to switch your AMS, but what are they? Our experience tells us you can save your association from months of costly deliberation and implementation woes.

Address these five questions before jumping ship.

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Topics: Online Community, Online Community Software, Community Platforms & Updates, Associations, Marketing Automation, Integration

17 Essential Email Design Tips + Inspiration for the Non-Designer

Written by Amie Perrott on October 24, 2018 at 8:30 AM | 8 minute read

Did you know that the number of emails sent per day is projected to grow to 333 billion by the year 2022? Whoa, that’s right – per day. With so much content flooding our inboxes as it is, understanding the basics of email design has never been more critical in the competition for your subscribers’ attention.

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.

Have no fear, non-designers, this blog is not about HTML or fancy interactive capabilities.

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Topics: Email Marketing, Marketing Automation

The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Written by Elizabeth Bell on October 23, 2018 at 8:30 AM | 14 minute read

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership.  

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