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Creating an Advocacy Program from Scratch: A Q&A with Higher Logic’s Marketing and Community Teams

Written by Julie Dietz on October 19, 2017 at 8:30 AM

how to create a new customer advocacy program.png

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing.

That’s one of many reasons why organizations in all industries are focusing more on advocates. Higher Logic is no different. We’ve had active advocates in our customer base from the very beginning, but we haven’t had a formal advocacy program until now.

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Topics: Community Platforms & Updates, Customer Advocacy

The Reporting Trick that Makes Association Data More Useful

Written by Julie Dietz on October 18, 2017 at 8:30 AM

Make your association's data more useful by gathering information by segments, such as chapters.

Many associations and nonprofits work with data on two levels: organization-wide and individual. They can see both how single members are interacting with their organization and view association-wide results.

Unfortunately, that means that many groups are missing out on valuable information, because most associations aren’t organized only around individual members or organizations. They have groups within them, usually chapters, committees, or special interest groups that combine individuals with similar characteristics or priorities.

If your association has these types of groups under its umbrella, then you need data on those groups in addition to individual and association-wide data. You need data on your segments.

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Topics: Associations

6 Ways Associations Can Improve Chapter Performance

Written by Julie Dietz on October 17, 2017 at 8:30 AM

6 tips that will help you improve chapter performance at your association.

If your association has chapters, how many does it have? An impressive 84 is the average according to a 2016 benchmarking report from Mariner Management. That’s a significant number and likely means your chapters have a significant influence on your association’s overall performance.

Since 65 percent of associations don’t have any full-time staff devoted to chapter management, however, building solid relationships and increasing chapter performance is often a challenge.

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Topics: Associations, Member Experience

Higher Logic Acquires Informz and Real Magnet

Written by Rob Wenger on October 16, 2017 at 9:35 AM

We can’t believe how eventful 2017 has been for Higher Logic. We’re so proud of all the hard work our employees, partners, and customers have put in to help make this a banner year. And the news doesn’t stop there - we have acquired Informz and Real Magnet!

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5 Ways Technology Can Push Your Fundraising Strategy Forward

Written by Carl Diesing on October 12, 2017 at 8:30 AM

Use technology to improve fundraising at your nonprofit.

We all know it’s true: technology is becoming more vital with each passing day.

As useful (and addictive) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms.

Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions.

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Topics: Marketing, Online Community Software, Nonprofits and Charities

The Unexpected Problem with Your Association’s Online Learning Program (and How to Fix It)

Written by Molly Talbert | on October 11, 2017 at 8:30 AM

The unexpected problem with your association's online learning program 

Did you know, according to the Pew Research Center, 73 percent of American adults consider themselves lifelong learners?

Education is a huge benefit associations can provide for their members, and online education is a great way of providing it. And today, with learning management system (LMS) options that seamlessly integrate with your online community, it’s possible to create a centralized member experience that includes education and certifications of all types.

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Topics: Engagement, Associations

Increasing Revenue per Customer: 6 Reasons Why Your Customers Don’t Buy More

Written by Julie Dietz on October 10, 2017 at 8:30 AM

Here's why your customers aren't buying more and how you can fix it.

Eighty percent of your future revenue will come from 20 percent of your existing customers, according to Gartner. For businesses, that’s huge, underscoring just how important it is to focus on customer success and marketing.

If you want to grow your business, you need current customers to keep buying.

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Topics: Customer Communities, B2B Communities, Customer Success

Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Written by Molly Talbert | on October 5, 2017 at 8:30 AM

Is there a science to word of mouth marketing? A Q&A with Jonah Berger

Do you ever wonder why certain videos go viral? Or why some articles get shared widely while others don’t? Dr. Jonah Berger has spent his professional life digging into why certain things take off and why people make different decisions.

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Topics: B2B Communities, Associations

From Personalized Marketing to Predicting Client Demand: Brad Klingenberg of Stitch Fix Explains the Power of Data

Written by Molly Talbert | on October 4, 2017 at 8:30 AM

From Personalized Marketing to Predicting Client Demand: Brad Klingenberg of StitchFix Explains the Power of Data

Data science is a new and growing profession and many companies are scrambling to either find a data scientist or to increase their data team. But what exactly do these people do and how can they help all types of organizations?

At Super Forum 2017, we’re excited to bring Brad Klingenberg, the Vice President of Data Science at Silicon Valley startup Stitch Fix, as a keynote speaker. He’s going to talk about what data scientists can do for organizations and how they wrangle big data into actionable insights.

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Topics: B2B Communities, Associations

Why You Should Be Obsessed With Your Customer Experience

Written by Heather McNair on October 3, 2017 at 8:30 AM

Why you should be obsessed with customer experience

Happy CX Day!

For those of you who haven’t heard of CX Day, here’s the rundown: the Customer Experience Professionals Association (CXPA) organizes CX Day as a global celebration of the companies and professionals who create great experiences for their customers.
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Topics: B2B Communities, Customer Experience

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