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The Most Overlooked Must-Haves (and Dos) in an Online Community

Written by Julie Dietz on September 21, 2017 at 8:30 AM

Save time and effort by taking advantage of these seven online community tools and processes.

Want some easy to create and implement ideas that will enhance, protect and engage your community?

We’ve been in this industry for more than a decade, so we put together a list of what we consider are seven of the most underutilized online community features and processes. By making the most of these, you can save time and cut down pressure on your staff.

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Topics: Online Community Management, Engagement, Online Community Software

Why Data Analytics is Important and How to Budget Accurately

Written by Christie Gunden on September 20, 2017 at 8:30 AM
Data analytics is important - how to budget accurately

Your community contains loads of member and customer data. When you analyze it, you gain access to all types of valuable insight: which users are most engaged, what topics they’re most interested in, who is contributing to discussions and the list goes on. That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics.

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Topics: B2B Communities, Associations

3 Reasons Why Online Mentoring Programs Attract New Members

Written by Julie Dietz on September 19, 2017 at 8:30 AM

Want to increase new member acquisition? Use an online mentoring program.

Question: With regard to your association, what’s keeping you up at night?

Answer 1: Not gaining new members.

Answer 2: Figuring out how and where to acquire new members.

These aren’t hypothetical examples. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report, which lists new member acquisition as one of the top three priorities for associations.

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Topics: Millennials, Marketing, Associations, Member Experience

Is Your Company Using Online Community Data Effectively?

Written by Scott K. Wilder | on September 14, 2017 at 8:30 AM

if you're not using online community data right, you're leaving money on the table.png

In my last post, I talked about folding community into your larger business operations to better serve customers and your company, a technique known as Community as an Integrated Service (CIS). I also laid out the fundamentals of PIE (Processes, Integrations and Ecosystems), a framework for building out CIS. Well, every pie needs filling, whether it is blueberry or raspberry. CIS’ PIE filling is Data.

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Topics: Online Community Management, Customer Communities

How Online Communities Help Teams Build a Culture of Collaboration

Written by Molly Talbert | on September 13, 2017 at 8:30 AM
How online communities can help you build a culture of collaboration

According to the Harvard Business Review, before technology made it possible for companies and organizations to connect with large groups of colleagues and stakeholders anywhere in the world in real time, the average team size was around 20 people. Today, however, it isn’t uncommon for people to work in teams comprised of upwards of 100 people—many of whom interact with one another virtually and not face-to-face.

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Topics: Collaboration Tools

5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Written by Julie Dietz on September 12, 2017 at 8:30 AM

Increase non-dues revenue by using these 5 steps to create a great association sponsorship program.

Sponsorship programs are tricky. Most associations have one (or have at least considered one), but are still fine-tuning the details. Is pricing too low? Too high? Do sponsors see the value in each sponsorship package? What do members think of the program?

And what about your association? Is your program effective at increasing non-dues revenue?

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Topics: Marketing, Associations

Your Online Community is Biased—Three UX Tips to Engage Everyone

Written by Molly Talbert | on September 7, 2017 at 8:30 AM
Your online community is biased -- three UX tips to engage everyone

It’s time you face the facts—your online community is biased. Customers bring their own bias when they engage on the platform and community professionals build in bias as they create the space and social norms. Biases are there, baked into your community from all sides—there’s no getting  around it.

Biases aren’t always bad. In fact, community builders often work to create certain biases that encourage behavior they want to see in the community. For example, a ‘family friendly’ community might encourage limited  participation during the weekend or after working hours, creating a “spending time with family”  bias. It is subtle but sets an expectation that drives the way members engage.

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Topics: B2B Communities, Associations, Customer Engagement

Top 11 Productivity Apps for Membership Managers

Written by Christina Green | on September 5, 2017 at 8:30 AM

Membership managers can get more done in a day using these productivity apps.

Happy belated Labor Day! While you enjoy the last of your summer and get back into the swing of things on the work front, we thought we'd greet you with a few recommendations on tools that will help you get out in front of your deadlines and be more productive.

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Topics: Associations

How to Enable Subject Matter Experts to Contribute in Your Online Community

Written by Trevor Noland on August 31, 2017 at 8:30 AM

Make it easy for subject matter experts to contribute in your online community.

Subject matter experts (SMEs) have the potential to be the most versatile and impactful members of your community. But are you enabling them to make an impact and, more importantly, do you know what obstacles they are facing within the community and your organization?

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Topics: Online Community Management, Engagement

How to Increase Nonprofit Website Traffic (And How That Translates to Revenue)

Written by Julie Dietz on August 29, 2017 at 8:30 AM

Five tips that will increase website traffic and nonprofit donations.

Websites are par for the course. Your nonprofit probably already has one, but you may be leaving money on the table if you’re not consistently working on improving your website’s visibility.

Just having a website isn’t enough. You need to go beyond building the initial site to create an effective online destination for your donors, volunteers and supporters, as well as prioritize getting new eyeballs on your content. A strong, carefully crafted website that gets new visitors and consistently brings loyal supporters back can become of your nonprofit’s most powerful tools for increasing awareness and revenue.

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Topics: Communications, Nonprofits and Charities

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