<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner
Explore the Higher Logic Blog:Online CommunityMarketing Automation

Email Marketing vs. Marketing Automation [Explained]

Written by Elizabeth Bell on October 18, 2018 at 8:45 AM | 14 minute read

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. What it does, it does…fine. It’s limited, though. 

Let me explain. If you wear glasses, you’ll recognize the situation I’m about to describe: You go to the eye doctor for the first time and get your glasses or contacts. You walk out the door, and for the first time, you realize that the trees have leaves! (Or what your mom’s face actually looks like, or that you have ten toes, not nine…whatever your experience, you know the feeling).

Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Put glasses on (AKA marketing automation), and you can see the bark, the leaves, and the squirrel dropping acorns on your head. Truly, it’s a glorious sight.

Pro Tip: For maximum understanding of the differences, read on and be sure to watch our featured video.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Email Marketing, Marketing, Marketing Automation

Q&A with The Discovery Educator Network Community: Connecting and Empowering Educators Across the Globe [Case Study]

Written by Caitlin Struhs | on October 16, 2018 at 8:14 AM | 8 minute read

Where can educators around the globe find resources, advice, networking, and support when they need it? There was never one dedicated space that offered a sense of community beyond the walls of a school building or district. Connecting was difficult - until the Discovery Educator Network (DEN). 

Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement, Member Engagement, Online Community, Online Community Management

SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

Written by Brad Gurley | on October 11, 2018 at 7:55 AM | 5 minute read

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best.

The good news is that SPF, DKIM, and DMARC can work together for you like a triple rainbow of email authentication, and that’s why we want you to have a thorough understanding of them.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Email Marketing, Marketing Automation, Marketing

Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018

Written by Jenny Pan on October 9, 2018 at 8:00 AM | 3 minute read

At any industry or customer conference, we all hope to tackle a few simple goals: chat with smart people, learn some new tricks, and get inspired by new ideas. For Super Forum 2018, we’re riffing on our familiar motto All Together to bring you all three:

Communicate I Collaborate I Elevate

While the words “communicate,” “collaborate,” and “elevate” may sound like buzzwords, we see real value in these concepts – all three represent what we hope will be a top-notch conference.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Super Forum, Online Community, Marketing Automation

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Written by Gabrielle Wathen on October 8, 2018 at 8:00 AM | 4 minute read

Have you ever heard someone say “there’s an app for that!” when you complain about your smartphone? Well, if you want to elevate the success and business impact of your online community, trust us –  there’s a module for that.

Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary. But selecting the right add-on modules to invest in can be tricky if you aren’t familiar with their functionality.

Even trickier is this often overlooked fact: what’s our community for in the first place?

There is no one-size-fits-all package of tools on the road to success. When you’re ready to further enhance your community, that’s when the fun of “shopping around” for new modules starts - because your core objectives are already front and center. When that time comes, The Community Module Guide will map you in the direction of the right tools to support your goals.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Marketing Automation, Member Experience, Associations, Online Community Management, Engagement, Member Retention, Collaboration Tools, Volunteer Management, Member Engagement

48 No-Brainer Tools Every Marketer Needs

Written by Elizabeth Bell on October 4, 2018 at 7:56 AM | 12 minute read

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common:

We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments. Another similarity? Tools, technology, and coffee keep us running.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing Automation, Marketing, Email Marketing, Social Media

Engagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing

Written by Elizabeth Bell on October 2, 2018 at 7:45 AM | 4 minute read

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus.

Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Advocacy, Customer Success, Customer Engagement, Customer Retention, Customer Communities, Online Community

Testing, Testing: 4 Tips to Streamline the Email Approval Process

Written by Tien Dinh on September 27, 2018 at 8:45 AM | 2 minute read

 

It’s Thursday afternoon, the weekend is around the corner, and you’ve scheduled five different emails, each with its own list segment, for early next week. You wrote the copy. You created templates and laid it out. Unfortunately, you’ve yet to begin testing, and this quality assurance step of the production process is imperative to ensure content accuracy and display functionality.

On top of that, you and various projects managers from different departments who are involved in the approval process are all inundated with other impending deadlines. Sound familiar?

For many associations, this scenario is a never-ending one that consumes staff resources and creates a bottleneck for other projects. Below are four tips to help you streamline the email approval process without sacrificing the accuracy and quality of your campaigns.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Email Marketing, Email Deliverability, Marketing

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Written by Elizabeth Bell on September 25, 2018 at 1:05 PM | 4 minute read

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software.

To make sure an online community was right for their members, the staff paid attention to other state societies and took note of their success with online communities.

“We watched them over the years. After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Online Community, Member Engagement

Are You Prepared to Master the Engagement Economy?

Written by Mitch Eisen on September 21, 2018 at 7:45 AM | 6 minute read

We’re moving from the attention economy to the engagement economy. It’s no longer just about reach – it’s about how people interact with your content.

Website pages with many visitors, but no engagement, will be punished by search engines. Similarly, ISPs with heavy inbound email traffic, but little email engagement, will also penalize the sender. We’re in a period where we’re shifting from large quantity bulk communications, to smaller, more targeted, sustained communication.  

This kind of approach used to be a luxury. We used to think that creating a personalized experience was only for the big kids. I submit that it’s no longer a luxury. You HAVE to do it.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Engagement

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe