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How Online Communities Ease the Pain of Tech Support

Written by Molly Talbert | on August 24, 2016 at 8:30 AM

How online communities ease the pain of tech support

What do you do when you’re on hold with a company’s tech support? Clean? Watch TV? Just sit on the couch waiting for the day it’ll all be over?

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Topics: Engagement

The Data Approach to Community

Written by Marco Falconi on August 22, 2016 at 9:30 AM

HL Blog The Data Approach to Community data scientists

Predicting your community’s behavior can be hard. Many organizations find themselves guessing at member information, outreach and retention tactics. But the data is all there – in fact, you probably already have a plethora of data to help you draw conclusions about member predictors. It’s taking that data to the next level and organizing it that can seem daunting.

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Topics: Community Platforms & Updates, Community Management, Engagement

What Is an Online Community?

Written by Hunter Montgomery | on August 18, 2016 at 8:30 AM

What is an online community? 

In 2016, many executives and organizations understand that building online communities for their constituents to learn, share and collaborate is critical for growth and relevancy. They know that successful online communities can help them engage and inspire everyone -- customers, partners, members and prospects. And this is a big part of creating unique and individual customer experiences, which is incredibly valuable -- according to Gartner research, in 2016, 89 percent of businesses are expected to compete mainly on the basis of customer experience.

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How to Make Culture, Not Perks, Work For Your Organization

Written by Rob Hefferon on August 17, 2016 at 8:30 AM

How to make culture, not perks, work for your organization

Have you heard of Google’s nap pods? What about Yahoo’s offer of free food for employees? These types of workplace perks are everywhere these days, but they may actually be harming your organization.

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Topics: Millennials & Communities

How to Talk About Bad News on Your Community

Written by Molly Talbert | on August 16, 2016 at 8:00 AM
How to talk about bad news in your online community

When the news shakes our perception of the world, what are you supposed to do as a community manager? On the one hand, your community is for a specific purpose and may not need to weigh in on every happening. On the other hand, you’re a community where people care for each other and support one another on a human level.

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NAASF Crowdsources Customer Support and Advocacy with Online Community

Written by Caitlin Struhs | on August 11, 2016 at 8:30 AM

HL Blog_case study on NAASF community

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations. NAASF recognized a communication challenge and set out to develop a better system for its franchisees to gather and share knowledge.

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Topics: Community Platforms & Updates, Communications, Community Management, Engagement

The Power of Visual Storytelling in Your Online Community

Written by Lauren Wolfe | on August 10, 2016 at 8:30 AM
HL-Blog-Visual-Storytelling-Online-Community.jpg

We’ve all been part of the ‘content is king/queen/ruler of the marketing world’ conversation and, if you’re like me, you’re on board…and have been for a long time. (I’m not saying for how exactly long because then I’ll feel old.)

Online communities are also on board because they’re serious content aggregators and incubators. This got me
thinking. Is there a way we can capitalize on all of this valuable content? Essentially, how can we get more attention and action out of our content?

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Topics: Community Management

Experience Salt Lake City: You Can't Miss ASAE Annual 2016

Written by Mark Lowry on August 9, 2016 at 9:30 AM

HL_Blog_ASAE_Annual_2016_Experience_Salt_Lake_City.jpeg

ASAE Annual is one of the biggest events we participate in every year, and we wouldn’t dream of missing it. It’s a great opportunity to join thousands of attendees to learn and collaborate on how to improve the association landscape. 

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Topics: Communications, Engagement, Marketing

Three Psychological Theories to Help You Design the Best Community

Written by Molly Talbert | on August 4, 2016 at 8:30 AM
Three psychological theories to help you design the best online community

Psychology helps you motivate members to take action -- but can it help you design a great website?

Community design is important, not an afterthought. Depending on its layout and ease of use, the UX can make or break a member’s experience. And you want to make their experience great and full of value, not frustrating.

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Topics: Community Management

Hype Your Community Launch

Written by Jenny Taylor | on August 3, 2016 at 8:30 AM
Hype your online community launch

Launching your new community is a big deal. A lot of work went into it and everyone has high expectations for the community.

Since community spaces are new, you can’t necessarily expect mass adoption from everyone the second you open the doors. But you can expect people to be interested and excited to see what the community is all about when you launch.

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Topics: Engagement

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