<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner
Explore the Higher Logic Blog:Online CommunityMarketing Automation

Who Should Own Your Online Community?

Written by Julie Dietz on May 15, 2018 at 8:30 AM | 4 minute read

Every business project needs an owner. Someone who will work with colleagues and stakeholders to develop goals and a strategy, then implement that strategy. Often these owners aren’t just single people. They’re entire teams or departments.

That’s the way it is with online communities. One person may take the lead, but it’s teamwork that makes a community successful. Which brings us to the question at hand: Who should own your online community?

While communities are organization-wide initiatives, the team directly responsible for your community has a huge impact on its success.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community

3 Ways Community Managers Can Combat Occupational Burnout

Written by Jenny Taylor | on May 8, 2018 at 8:30 AM | 4 minute read

Every job is stressful in its own right-- it is called a job and not recess after all. Community management is no exception. In fact, the nature of community management makes us at risk for occupational burnout.

Occupational burnout is defined as: the emotional fatigue, reduced feeling of accomplishment, and depersonalization incurred from long-term job stress. There is a real danger of burnout when it comes to a role like community manager.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

Google's Push to Purge Your Low-Engagement Emails

Written by Sara Maloney on May 3, 2018 at 12:11 PM | 4 minute read

 HL Blog-Gmail-Unsubscribe-Low-Engagement-Email

In the last few months, Google added a feature to users' Gmail accounts. It's meant to help you easily unsubscribe from emails, and it looks something like this:

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Engagement, Member Engagement, Email Deliverability, Email Marketing, Marketing Automation

5 Expert Tips to Revamp Your Event Management Strategy

Written by Jake Fabbri on May 1, 2018 at 8:30 AM | 8 minute read

Your events can be the highlight of your member community experience! Especially for communities spread out over a wide geographic area, a monthly or yearly gathering is an exciting event to look forward to.

To keep members excited about attending, your events need to be better every year than they were the last. On one level, that means bringing back the most popular sessions, speakers, and sponsors your attendees loved.

But the member experience is more than just speakers and merchandise. You also need sustainable, behind-the-scenes management processes and tools to help you pull off a seamless event every time.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Marketing Automation, Online Community

4 Ways to Take the Confusion Out of Your Marketing Automation Platform

Written by Shayna McGroggan | on April 26, 2018 at 8:30 AM | 5 minute read

 

I am definitely one of those people who loves and needs to have the latest gadgets. When it comes to new smart phones, operating systems, gaming consoles, and audio gadgets, I covet them until they are mine.

However, more than once I’ve lusted after the latest tech toy, only to get home and let it die of loneliness in a drawer or on a shelf somewhere, because I couldn’t immediately figure it out on my own and gave up.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Marketing, Email Marketing, Marketing Automation

3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools

Written by Heather Arkwright | on April 24, 2018 at 8:30 AM | 4 minute read

Associations and nonprofits are always trying to make more of an impact with less – less money, less staff, less resources. It’s made them some of the more creative and efficient organizations we’ve ever seen.

But there’s still one piece of software you may not be using at full capacity: your volunteer management platform. Volunteer tools are standard for associations and nonprofits, and they can be used for much more than just standard volunteer tasks.

To help cut down your tech budget and get more done, we’ve put together a list of the features most volunteer software has and creative ways you can use those tools to fulfill other, less traditional volunteer needs.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Volunteer Management, Associations, Nonprofits and Charities, Online Community

Debunking 5 Marketing Automation Myths

Written by Shayna McGroggan | on April 19, 2018 at 8:30 AM | 7 minute read

 

In my quest to educate on marketing automation, I run across a lot of misconceptions. These take on a life of their own, and often feel like epic myths that would give Homer a run for his money. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Or they stumbled upon an unforeseen dead-end that prevented them from automating. More often than not, these issues are over-exaggerated marketing urban legends.

So, let’s uncover some epic legends and debunk some myths.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Marketing, Collaboration Tools, Marketing Automation

How to Master Infotainment in Your Digital Content

Written by Julie Dietz on April 17, 2018 at 8:30 AM | 5 minute read

Have you ever come across the expression: “content is king”?

Of course you have – most of us have seen this a lot in the last few years (because it’s true) and that probably won’t change any time soon. But writing an 800-word article on a topic of your interest isn’t enough to engage your members these days. Content may be king (or queen, or fearless overlord – whichever moniker you prefer), but your topic, and how it’s presented, must interest your audience.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing Automation, Online Community

Is Your Organization Risking Members' Privacy by Connecting on Facebook?

Written by Sara Maloney on April 12, 2018 at 8:30 AM | 3 minute read

HL Blog-public-social-media-can-pose-privacy-risks

They say to "never build on rented land," but is that always true? And, if this is the case, why do we continue to put our personal and business' intellectual property on public platforms owned by third parties?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Social Media, Member Communities, Online Community Software, Collaboration Tools, Marketing Automation, Online Community

Customers Buy Experiences, Not Products

Written by Julie Dietz on April 10, 2018 at 8:30 AM | 4 minute read

Traditional business models focus on products and services. Companies build up their products, advertise them, then make sales.

That strategy no longer works.

Sales are becoming less and less dependent on products and services. Instead, consumers are turning their attention to the buying experience and how they feel about your company after they become customers.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Experience, Marketing Automation, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe