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Sara Maloney

Sara is the Marketing Events Coordinator at Higher Logic in Arlington, Virginia. She graduated from the University of Maryland, College Park with a degree in Marketing and Psychology. In her free time, Sara enjoys reading and spending time in Washington, DC.
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Recent Posts

5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Written by Sara Maloney on July 19, 2018 at 8:16 AM | 4 minute read

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. Why? Because it’s the main way we receive valuable communications.

But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?"

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Topics: Marketing Automation, Email Marketing, Member Engagement, Associations, Marketing, Engagement

Google's Push to Purge Your Low-Engagement Emails

Written by Sara Maloney on May 3, 2018 at 12:11 PM | 4 minute read

 HL Blog-Gmail-Unsubscribe-Low-Engagement-Email

In the last few months, Google added a feature to users' Gmail accounts. It's meant to help you easily unsubscribe from emails, and it looks something like this:

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Topics: Marketing Automation, Email Marketing, Email Deliverability, Member Engagement, Customer Engagement

Is Your Organization Risking Members' Privacy by Connecting on Facebook?

Written by Sara Maloney on April 12, 2018 at 8:30 AM | 3 minute read

They say to "never build on rented land," but is that always true? And, if this is the case, why do we continue to put our personal and business' intellectual property on public platforms owned by third parties?

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Topics: Marketing Automation, Online Community, Collaboration Tools, Online Community Software, Social Media, Member Communities

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