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Marisa Fiore

Marisa is a Marketing Operations Specialist at Higher Logic with a background in journalism, business analytics and marketing. She currently manages reporting, data projects and technical operations for the marketing team. She loves digging deep into (clean) data and finding actionable insights to make strategic decisions. When she’s not knee deep in data, you can find her snuggling with her cat Samantha Marie or in a dance studio teaching Irish dance with Walker Academy of Irish Dance.

Recent Posts

7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Written by Marisa Fiore on November 1, 2018 at 5:05 AM | 5 minute read

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. But it doesn’t have to be!

Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. (Now you’re saying, “but Marisa…reporting is the hard part.”)

Well, have no fear, I’ve got seven tips to help you learn how to track the right thing and understand your numbers.

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Topics: Marketing, Member Retention, Volunteer Management, Associations, Online Community

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