Every business project needs an owner. Someone who will work with colleagues and stakeholders to develop goals and a strategy, then implement that strategy. Often these owners aren’t just single people. They’re entire teams or departments.
That’s the way it is with online communities. One person may take the lead, but it’s teamwork that makes a community successful. Which brings us to the question at hand: Who should own your online community?
While communities are organization-wide initiatives, the team directly responsible for your community has a huge impact on its success.