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Amie Perrott

As a Marketing Specialist at Higher Logic, Amie plans, executes and analyzes email marketing campaigns for the marketing department. She loves the hunt of finding just the right subject line, CTA or preheader (and secretly takes unsubscribes to heart). Outside of work, she's enjoying (or fighting) the battle of raising a very assertive toddler.

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17 Essential Email Design Tips + Inspiration for the Non-Designer

Written by Amie Perrott on October 24, 2018 at 8:30 AM | 8 minute read

Did you know that the number of emails sent per day is projected to grow to 333 billion by the year 2022? Whoa, that’s right – per day. With so much content flooding our inboxes as it is, understanding the basics of email design has never been more critical in the competition for your subscribers’ attention.

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.

Have no fear, non-designers, this blog is not about HTML or fancy interactive capabilities.

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Topics: Email Marketing, Marketing Automation

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