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Your Community's Back-to-School Supplies

Written by Sarah Robinson | on September 15, 2015 at 3:30 PM

Check out Sarah Robinson's latest video blog to make sure your community is ready and organized for the back-to-school season. A full video transcript is also included below - enjoy!


This is Sarah Robinson with Fierce Loyalty, bringing you another video that I hope is helpful. I don’t know how it is at your house, but we have been getting ready to go back to school. Some people started in August like we did, some have just started, and whenever you start you know that you have a long supply list that you need to put in your children’s backpacks so they can succeed at school. It got me thinking – what would you put in a back to school backpack for your community members? In a way, now that summer’s over, they’re going to be coming back to your community and not have all those summer distractions, so it’s sort of back to school for members, too. What would you put in their backpacks? I have a couple of ideas.

First, you know that your kids take notebooks and folders to school so that they can keep important work organized, so they can find it and access it to do their work better, because they’re not fumbling around ruffling through everything they’ve got trying to find what they’re looking for. What would you give your community members? Do you have tips, strategies or ideas? Can you teach a webinar on how they can get themselves organized so they can do their jobs more efficiently and easily, and not struggle to find what they’re looking for?

Number two: kids take pens, paper and books to school for notes, so they can read and learn the material, and then produce what their teachers are asking for. How can you translate that into what you would put into your community members’ backpacks? Well, how about checklists, strategy ideas and writing outlines so they can do what they need to do better and faster and easier, because you’ve already given them a structure they can work in? maybe you have a schedule that will help them. Some people do editorial calendars. Do you have one that you could share with your community members? Most of all, are you providing content that is easily learned by your community members, so they can then turn around and use it and apply it in what they are doing every single day?

Here’s the last thing that goes either into a backpack or maybe your kids get it at school: the most important thing to my children in their backpacks is lunch. Ask them and they will tell you it is the most important time of day for them, and it’s important for two reasons:

  1. It gives them the energy they need so they can continue in the day and be the very best they can be.
  2. Lunch is when they get to socialize with their friends. They laugh, tell stories, tell jokes – it’s when they get to be together and that bonding occurs.

What’s the equivalent of lunch for you to offer your community? Can you create opportunities for them to socialize? Can you create those opportunities around things that will give them energy to do their job, to go back and fight the good fight? Can you create space for them to socialize? Give them prompts, because not everybody comes to the lunch table feeling like they know what to say or do. So what can you give your community members to make it easier and more fun for them to socialize and exchange information that helps them do their job better?

I know you probably have some even better ideas, and I would love it if you share those in the comments section so everybody can learn. That’s what I have – back to school backpacks for your community members. I will see many of you at the HUG Super Forum conference coming up in October – I’m so excited about this session that I’m presenting on how to audit your community, so I look forward to seeing you all there!

Topics: Online Community Management, Engagement, Online Community

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