A major issue for associations everywhere is the acquisition of volunteers. It is not uncommon for an association's organizational structure to have volunteers that outnumber the staff. Typically, one staff member is doing the job of three, so finding volunteers is critical to their sanity.
Convincing someone to volunteer time out of their over-scheduled life is no simple task. Also, the people that you are recruiting are simultaneously being propositioned by other organizations. You're competing against PTA, sports leagues, homework, aging parents, walking the dog, work schedules, even enjoying a night of doing nothing at all. Your members are pulled in different directions and the last thing any of them have is time.