What if the way to motivate your volunteers to come back again and again is to forget for a moment they’re volunteers? What if, instead, the key is to recruit and treat your volunteers like employees?
Many volunteer programs struggle with the same problem - getting a core group to return regularly. A lot of people volunteer at least once, but it doesn’t often turn into long-term commitment. But if you manage your volunteers like employees, thinking about their professional development and giving them important tasks and metrics, then they have an incentive to continue volunteering.