Heather is Higher Logic’s Chief Community Officer. She was the first to hold the position at Higher Logic and one of the earliest to hold the title in the industry.
I’ve been involved in community management for around 13 years. When I started, I didn’t even know it was a profession, and I was flying solo.
I think a lot of us started that way in the early years.
The techniques that we developed back then and refined over the years were based on gut instinct, combined with marketing techniques, behavioral psychology, and trial and error.
We accomplished many amazing things this way, but fortunately, we now have data that proves what we’ve always known: What we’re doing is worthwhile.
The Community Roundtable’s annual report, the State of Community Management, is one of the biggest data sources grounding the community industry and the community management profession.
Their research helps us power the things we do with data-driven decisions and enables organizations to feel confident about adopting communities.
And what does the data show? Change is happening because of communities.