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User Group Management Posts

5 Tips for Staying Sane During Your Online Community System Migration

Written by Elizabeth Bell on December 6, 2019 at 8:30 AM | 4 minute read

Most of us hate moving. It means hassle, stress, PACKING, money, and time, but it’s one of those things you just have to do sometimes. And in the end, it’s usually worth it for a bigger space, a better yard, a faster commute, and more bathrooms.

It’s the same way when you’re planning a system migration, especially when it’s a software platform you’ve invested a lot into, like your online community.

Just remember that moving your online community to get it right is totally worth it. According to Aberdeen Research, firms with online communities:

  • Enjoy 5.4 times greater annual increase in customer satisfaction rates.
  • Achieve 41% greater average customer profit margin
  • Are 2 times more likely to have a formal strategy to encourage loyal customers to become brand advocates
  • Improve (decrease) support costs by 32.9% year-over-year
  • Grow customer retention rates by 15% year-over-year

Since migrating your online community to a new community platform vendor is a big commitment, I’m sure you’ve carefully considered the change. As you project manage the migration, rely on these tips to guide you (and preserve your sanity) as you progress.

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Topics: Community Platforms & Updates, Online Community Management, Customer Communities, B2B Communities, User Group Communities, Online Community Software, User Group Management, User Group Software, Online Community

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Written by Gabrielle Wathen on November 12, 2019 at 12:48 PM | 4 minute read

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention

Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Give people indisputable reasons to renew.

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Topics: Engagement, Volunteer Management, Associations, Member Retention, User Group Management, Member Engagement, Collaboration Tools, Marketing Automation, Online Community, Learning Management Systems

15 Tips to Help Successfully Move Your Social Media Community to a New Platform

Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity on a Facebook or LinkedIn or Yahoo group can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?
  • What if we lose all the activity from our old group when we transition?
  • What if community users don’t move?
  • What if users start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community to an official community platform could be what it needs to become even better. Plus, with Yahoo Groups shutting down, it's definitely a good time to think about a new home for your community.

To get you to that new, better place, there are some strategic elements to think about as you transition your community from a social media group to an official community platform. 

(Not sure you want to move to a platform built for community yet? Let this post convince you.)

We’re here to help you meet your goals while avoiding these pitfalls.

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Topics: Online Community Management, Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Online Community Software, Customer Engagement, User Group Management, Member Engagement, Online Community

4 Community Managers, 25 Community Building Questions Answered [WEBINAR RECAP Part 2]

Written by Elizabeth Bell on December 11, 2018 at 1:00 PM | 13 minute read

Last week, we shared advice from four of our community managers about challenging scenarios you might encounter in your community (and their recommendations on how to solve them).

This week, Lindsay, Will, Annie, and Emily are back to share their answers to 25 questions on topics like increasing engagement, finding an expert for your Q&A session, and encouraging lurkers to participate.

Sound like fun? Let’s go!

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Topics: Online Community Management, Engagement, Customer Engagement, User Group Management, Member Engagement, Online Community

Could Your User Group Be the Key to Increasing Customer Retention?

Written by Julie Dietz on March 20, 2018 at 8:30 AM | 4 minute read

Gamification. Loyalty programs. Personal outreach. There are endless ways you could increase customer retention, most of which will probably have a positive impact on your bottom line. But how much impact will they have? If your current programs are only making small improvements, what else can you do to improve retention?

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Topics: User Group Management, Customer Retention, Online Community

The Business Case for Starting a User Group

Written by Kaila Timmons on February 23, 2016 at 8:30 AM | 8 minute read

Higher Logic has helped dozens of companies plan, manage, and grow user groups in the last decade. From that experience, we can definitively say that you can tell a lot about a company by how they view their user group (or the idea of starting a user group if they don't have one). 

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Topics: B2B Communities, User Group Communities, User Group Management, Online Community

Starting a User Group? Save Time By Answering These 10 Questions First

Written by Joshua Paul | on November 10, 2015 at 9:00 AM | 6 minute read

The land on which your business completes is shifting. Product features and marketing messages no longer rule the day. According to research from analyst firm, Gartner, 89 percent of companies surveyed plan to compete primarily on the basis of the customer experience by 2016.

For many companies, user groups have long been a big part of building a stand-out customer experience. The prominence of user group communities had been overshadowed by talk of using social networks to engage customers. However, user groups never went away. In fact, user groups are once again becoming a central part of business' customer relationship strategies.

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Topics: B2B Communities, User Group Communities, User Group Management, Online Community

Why Top User Groups Use All-In-One User Group Software

Written by Joshua Paul | on April 5, 2013 at 3:45 PM | 6 minute read

Ask any user group veteran about their biggest challenges and you'll hear a common theme. Whether they are involved in independent user groups or company-run user groups, they need to balance the time they spend managing internal systems with the benefits they need to offer their members.

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Topics: B2B Communities, User Group Management, User Group Software, Online Community

ProCommunity #5: User Groups, Online Forums, and Customer Engagement

Written by Joshua Paul | on August 7, 2012 at 7:15 AM | 1 minute read

Discussing How User Groups Increase Customer Engagement with Lew Conner

Lew Conner joins us for this episode of ProCommunity, the show where online communities meet business performance.

Lew is the Executive Director of the Higher Education Users Group (HEUG), a large independent user group serving Oracle and PeopleSoft customers across the globe. He has been involved in leading and managing software user communities for over 30 years. Lew can be found at www.HEUG.org.

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Topics: Customer Engagement, User Group Management, User Group Software, Online Community

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