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Super Forum Posts

6 Email Deliverability Pitfalls and Best Practices

Written by Gabrielle Wathen on December 5, 2019 at 8:15 AM | 7 minute read

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? It’s important to understand what goes on behind the scenes after hitting send.

If you’re up against poor email deliverability rates, or simply need a refresher on deliverability best practices, assess your strategy for these common pitfalls then get busy making improvements to impact how you’ll send emails moving forward for maximum exposure.

If you were at our recent Super Forum conference, you may recall these tips from an engaging breakout session on deliverability presented by Amanda DeLuke, Higher Logic Deliverability Analyst, and Dean Canellos, Manager of Deliverability Operations.

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Topics: Email Deliverability, Email Marketing, Marketing Automation, Super Forum

­­25 Things You Can't Miss at Super Forum 2019

Written by Elizabeth Bell on November 8, 2019 at 3:37 PM | 7 minute read

Whether you’re attending Super Forum 2019 or putting our annual community conference on your wish list for next year, there’s plenty to look forward to. Here are the 25 things you will be glad you didn’t miss at our 10th Super Forum.

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Topics: Marketing Automation, Online Community, Super Forum

HUG IRL: Bringing Higher Logic's Online Community to Life at Super Forum 2019

Written by Shannon Emery on October 29, 2019 at 2:55 PM | 5 minute read

The Higher Logic Users Group (HUG) is the virtual home for Higher Logic’s valued customer community, and I’m Shannon–HUG’s Community Manager! Let’s connect at #HLSF19.

We’re excited to elevate the impact of our online community by introducing a new element to our 10th annual Super Forum conference this year. We’ve dubbed it HUG In-Real-Life (IRL), and I’m here to give you a sneak peek on what to expect before you arrive.

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Topics: Customer Experience, Customer Success, Marketing Automation, Online Community, Super Forum

A Tech Conference to Remember: Why You Can't Miss Super Forum 2019

Written by Jenny Pan on September 19, 2019 at 3:04 PM | 4 minute read

You’ve been to tech conferences, but you’ve never been to a tech conference like this. Higher Logic’s Super Forum is for anyone who wants to deliver the best customer or member experience possible. We believe that’s done through connecting people – by bringing your users all together. And now, it’s your chance to come all together and connect in person at Super Forum 2019.

You won’t want to miss these seven opportunities at our annual conference.

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Topics: Online Community, Super Forum, Company News

8 Practical Ways to Boost Engagement with Mobile Event Apps

Written by Gabrielle Wathen on April 25, 2019 at 1:00 PM | 7 minute read

Here’s a fun forecast: The number of mobile users worldwide is expected to reach 7.26 billion in 2020. With (nearly) the entire human population walking around with a mobile device in their pocket, it should come as no surprise that people expect a certain level of connectivity in their experiences. Businesses can tap into this potential with a mobile app for their events.

Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile event apps can be integrated with an online community platform to drive engagement prior to and following an event. This can help demonstrate value to attendees and improve their overall experience.

Let’s get ‘appy and talk about how organizations can cost-effectively enable staff, attendees, speakers, and sponsors to connect and provide feedback during a conference or other event.

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Topics: Engagement, Customer Engagement, Member Engagement, Customer Success, Marketing Automation, Online Community, Super Forum, Advertising

Rich Millington: How to Make Your Community Indispensable [Super Forum RECAP]

Written by Elizabeth Bell on November 20, 2018 at 11:15 AM | 13 minute read

“Is your community indispensable to your organization? How about to your members?”  

Rich asked the packed room these questions. A few people raised their hands, but most looked around with sheepish smiles.  

It’s hard to say definitively that your online community is indispensable, or absolutely necessary, to the organization you work for, unless you’re the CEO and you can make those kinds of decisions. But everyone who has a stake in the community wants it to be indispensable 

At this year’s Super Forum, the community expert, author, and Feverbee founder went on to share some ways you can do just that, both to your organization and to your members. 

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Topics: Online Community, Super Forum

ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Written by Elizabeth Bell on November 13, 2018 at 7:45 AM | 6 minute read

What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents? Are you a “One-Percenter” (aka SUPER fan) for anything? Do you try to understand generational differences or tend to look down on them?

These are just a few of the fascinating questions we walked through with keynote speakers Jackie Huba and Kim Lear at Super Forum this week. Both women, experts in their fields – Jackie in customer loyalty, and Kim in workplace trends – shared insights we can apply to our workplace, in our families, and with our members and customers.

We wanted to recap both speeches, for those of you who couldn’t make it or missed the live stream, and for those of us who were there and don’t want to forget a minute from the keynotes!

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Topics: Millennials, Customer Engagement, Member Engagement, Super Forum

8 Award-Winning Success Stories from Super Forum 2018

Written by Jenna Frantz on November 8, 2018 at 5:02 AM | 7 minute read

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation.

We’re sharing these winning customers’ stories because A) they’re great, and B) everyone can learn from what they’ve done well.

Congrats to our 2018 winners! Check out their stories and why they won below.

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Topics: Marketing Automation, Online Community, Super Forum

Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018

Written by Jenny Pan on October 9, 2018 at 8:00 AM | 3 minute read

At any industry or customer conference, we all hope to tackle a few simple goals: chat with smart people, learn some new tricks, and get inspired by new ideas. For Super Forum 2018, we’re riffing on our familiar motto All Together to bring you all three:

Communicate I Collaborate I Elevate

While the words “communicate,” “collaborate,” and “elevate” may sound like buzzwords, we see real value in these concepts – all three represent what we hope will be a top-notch conference.

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Topics: Marketing Automation, Online Community, Super Forum

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