Higher Logic Blog | Social Media

4 Questions to Help You Choose the Best Stock Photo for Your Content Marketing Campaigns

Written by Elizabeth Bell on April 9, 2019 at 9:54 AM | 8 minute read

Choosing imagery for your content marketing campaigns is really hard. It’s easy to pick the wrong thing: something boring, unengaging, or off-brand, something that will become outdated, or something that makes people think “Why does that photo exist?” [See the photo we chose for this blog header? Case in point.]

Or what if you pick an image from page 1 of a stock photo site that’s been used so much people actually realize they’ve seen it before? Just this weekend, I saw a stock photo I’ve seen a thousand times on Shutterstock used as the main creative on a prominent highway billboard. Awkward, no?

When you get into it, it can be surprising how difficult finding the best photo can be.

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Topics: Communications, Engagement, Marketing, Social Media, Email Marketing

How to Use Social Media to Humanize Your Brand in 2019

Written by Gabrielle Wathen on December 27, 2018 at 12:54 PM | 4 minute read

Dear [Valued Customer/Wrong Name],

I have a hunch that being greeted like that made you feel more like a machine than the living, breathing, unique, and invaluable human that you are. Wouldn’t you say? Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume? My guess would be little to none, but you’ll still run into it, whether it’s in your inbox or your social feeds.

When you’re thinking about how to market your brand in the new year, remember that generic content might be easier to produce, but it’s also easier for people to ignore (and to be honest, it’s not even that much easier to produce, thanks to timesaving tools like marketing automation). Don’t be afraid to take risks. Because here’s the thing about risks – people take them, not brands.

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Topics: Engagement, Marketing, Social Media, Member Retention, Customer Engagement, Marketing Automation

48 No-Brainer Tools Every Marketer Needs

Written by Elizabeth Bell on October 4, 2018 at 7:56 AM | 12 minute read

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common:

We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments. Another similarity? Tools, technology, and coffee keep us running.

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Topics: Marketing, Social Media, Email Marketing, Marketing Automation

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Written by Shayna McGroggan | on June 5, 2018 at 8:10 AM | 4 minute read

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell.

People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way. But just because you have the ability to set your automation rules and then forget about them doesn’t mean this type of strategy will be the most effective.

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Topics: Marketing, Social Media, Member Experience, Member Engagement, Email Marketing, Marketing Automation

Is Your Organization Risking Members' Privacy by Connecting on Facebook?

Written by Sara Maloney on April 12, 2018 at 8:30 AM | 3 minute read

They say to "never build on rented land," but is that always true? And, if this is the case, why do we continue to put our personal and business' intellectual property on public platforms owned by third parties?

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Topics: Social Media, Member Communities, Online Community Software, Collaboration Tools, Marketing Automation, Online Community

The Marketer's Toolbox: Indispensable Marketing Techniques and Technologies [Infographic]

Written by Caitlin Struhs | on February 15, 2018 at 8:30 AM | 2 minute read

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. The best tools out there are easy to set up, easy to use, and get results.

Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. What do you really need and which tools are key for getting results?

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Topics: Engagement, Social Media, Customer Experience, Email Marketing, Marketing Automation

How to Drive Traffic to Your Community Using Social Media

Written by Teah Hopper | on November 28, 2017 at 8:30 AM | 3 minute read

We are busy people. And there is a constant battle for our attention. Some people tend to spend their time on Facebook and others on Instagram. Our communities are in constant competition with these other platforms, so why not use them to our advantage? Go where your members go.

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Topics: Online Community Management, Social Media, Online Community

Five Social Media Marketing Trends for 2017

Written by John Foley, Jr. | on December 27, 2016 at 9:30 AM | 3 minute read

In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. The quicker your association adapts, the better you will be at using social media to your advantage.

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Topics: Marketing, Social Media, Marketing Automation, Online Community

The C-Suite's Role in Social Media

Written by John Foley, Jr. | on October 5, 2016 at 8:30 AM | 3 minute read

Social media has undoubtedly gained an increasing role in the business community. For any organization, the importance of social media is right up there with any other marketing strategy. However, are there reasons for business executives to have their own presence on social networks? The answer is a resounding, YES. If your organization is on social media, you should be too. Consider the following advantages when deciding to build a presence for the C-suite on social media.

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Topics: Marketing, Social Media, Marketing Automation, Online Community

Make Your Community a Habit

Written by Rob Hefferon on September 12, 2016 at 8:30 AM | 6 minute read

What was the first thing you did when you woke up this morning? If you’re like me, you may have instinctively rolled over and grabbed your phone to check your Facebook news feed. Once I login, I post comments, respond to friends, and share content. Wouldn’t your community benefit from this level of engagement from your members?

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Topics: Online Community Management, Engagement, Social Media, Online Community

4 Questions to Help You Choose the Best Stock Photo for Your Content Marketing Campaigns

How to Use Social Media to Humanize Your Brand in 2019

48 No-Brainer Tools Every Marketer Needs

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Is Your Organization Risking Members' Privacy by Connecting on Facebook?

The Marketer's Toolbox: Indispensable Marketing Techniques and Technologies [Infographic]

How to Drive Traffic to Your Community Using Social Media

Five Social Media Marketing Trends for 2017

The C-Suite's Role in Social Media

Make Your Community a Habit

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