Choosing imagery for your content marketing campaigns is really hard. It’s easy to pick the wrong thing: something boring, unengaging, or off-brand, something that will become outdated, or something that makes people think “Why does that photo exist?” [See the photo we chose for this blog header? Case in point.]
Or what if you pick an image from page 1 of a stock photo site that’s been used so much people actually realize they’ve seen it before? Just this weekend, I saw a stock photo I’ve seen a thousand times on Shutterstock used as the main creative on a prominent highway billboard. Awkward, no?
When you get into it, it can be surprising how difficult finding the best photo can be.