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Nonprofits and Charities Posts

How to Increase Nonprofit Website Traffic (And How That Translates to Revenue)

Written by Julie Dietz on August 29, 2017 at 8:30 AM | 6 minute read

Websites are par for the course. Your nonprofit probably already has one, but you may be leaving money on the table if you’re not consistently working on improving your website’s visibility.

Just having a website isn’t enough. You need to go beyond building the initial site to create an effective online destination for your donors, volunteers and supporters, as well as prioritize getting new eyeballs on your content. A strong, carefully crafted website that gets new visitors and consistently brings loyal supporters back can become of your nonprofit’s most powerful tools for increasing awareness and revenue.

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Topics: Communications, Nonprofits and Charities, Online Community

How Small-Staff Associations Can Get People to Come Back to their Websites (Without Extra Work)

Written by Julie Dietz on June 22, 2017 at 8:30 AM | 4 minute read

Do more with less.

That’s what associations and nonprofits are often tasked with, especially when a small staff is doing website work on top of events, benefit programs, and membership management. Putting your staff in charge of web management means they’re also tasked with attracting more new visitors to your website and convincing everyone – from new visitors to current members – to come back for more.

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Topics: Associations, Member Experience, Nonprofits and Charities, Online Community

Technology Trend Alert: Association and Nonprofit Engagement [Video]

Written by Joshua Paul | on June 10, 2015 at 9:30 AM | 3 minute read

Conversations around technology in the world of associations and nonprofits are constantly evolving. There is a steady stream of new research, case studies, and trends saturating the web. So where should you start?

So where should you go to find out where technology is headed and how to avoid common pitfalls?

We recently spoke with Tom Lehman of Lehman Associates, a technology, strategy, and research firm. Tom has over 25 years of research experience in the association and nonprofit markets.

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Topics: Associations, Nonprofits and Charities, Member Engagement, Marketing Automation, Online Community

8 Ways to Engage Customers Online That Are Not Social or Less Tech Savvy

Written by Joshua Paul | on June 1, 2012 at 8:30 AM | 2 minute read

If you help companies develop social strategies or manage online communities, you have heard this before.

"Our audience won't engage in an online customer community because they do not use social networks."

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Topics: Engagement, Associations, Nonprofits and Charities, Online Community

The Real Reason Virtual Communities Matter to Nonprofits

Written by Joshua Paul | on May 24, 2011 at 9:30 AM | 2 minute read

Not-for-profit organizations feel pressure. They feel pressure from their board. They feel pressure from their partners. They feel pressure from their staff. And they feel pressure from their mission. One of the newest and most intense pressures they feel is the pressure to use social media and social networks effectively. This pressure is so strong partly due to the speed in which ideas travel online and the number of people who get their information from online sources.

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Topics: Member Communities, Nonprofits and Charities, Online Community

Associations: 8 Myths of Marketing Large Nonprofits

Written by Joshua Paul | on February 14, 2011 at 8:30 AM | 3 minute read

What can association leaders learn from the American Marketing Association Foundation's report, Nonprofit CMOs Call for a Transformation of Marketing?

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Topics: Associations, Nonprofits and Charities, Marketing Automation, Online Community

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