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Nonprofits and Charities Posts

Higher Logic Joins Team Rubicon to Tackle Community Disaster Response in Houston

Written by Gabrielle Wathen on June 18, 2019 at 3:27 PM | 11 minute read

HIGHER LOGIC CARES: Through our 2019 Charity Program, we sent a group of nine staff volunteers to Houston, Texas, in May 2019 to assist Team Rubicon in disaster response efforts. This story is about their personal experiences on-site and what it’s like to participate.

Here at Higher Logic, community is our business. The same could be said for Team Rubicon, though their core motto is “Disasters are our business. Veterans are our passion.” While our staff (AKA Higher Logic’s “Orange Army”) utilizes their skills to build and strengthen online communities via our engagement platform, Team Rubicon’s crew (AKA “TRibe”) has the opportunity to build communities in a more literal sense—through vital disaster response work.

Here’s a bit more about Team Rubicon and their mission:

“Team Rubicon is a 501(c)3 nonprofit that utilizes the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams. Founded in 2010, Team Rubicon has deployed across the United States and around the world to provide immediate relief to those impacted by disasters and humanitarian crises.”

All together, nine eligible Orange Army volunteers (myself included) geared up to join the TRibe’s mission for a week in Houston, working alongside a series of military personnel, veterans, and fellow “kick-ass civilian” volunteers to rebuild a home that suffered damage from Hurricane Harvey in 2017.

To say the experience was rewarding would be an understatement. (Just grab a tissue and read the Volunteer Feedback section....)

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Topics: Engagement, Volunteer Management, Nonprofits and Charities, Company News, Culture

The Member Journey Has Changed: Are You Changing With It?

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different. They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Topics: Communications, Engagement, Member Communities, Associations, Member Experience, Nonprofits and Charities, Member Engagement, Marketing Automation, Online Community, Integration

3 Communication Tips to Increase Donations to Your Nonprofit

Written by Elizabeth Bell on April 16, 2019 at 10:57 AM | 6 minute read

I bet you have some donors or constituents who open all your emails. And I bet you have some donors who don’t open any, and others who are this close to unsubscribing if they get just one more email from you.

Wouldn’t it be nice if you had a communication strategy that accounted for these three types of donors and everyone in between? A strategy that engages donors about what they’re interested in, rather than pushing them away?

With a strategy like this, you could make a significant contribution to your nonprofit’s fundraising initiatives. How? Even the communications that aren’t about fundraising are vital to engaging your donors or pushing them away. And with the right communication strategy, you’ll advance your ultimate fundraising goals.

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Topics: Communications, Engagement, Nonprofits and Charities, Email Marketing, Marketing Automation, Online Community, Donor Retention

What’s In It For Me? 5 Life-Changing Benefits of Volunteering

Written by Gabrielle Wathen on November 6, 2018 at 8:20 AM | 9 minute read

“I would love to volunteer…but I just don’t have the time!” Sound familiar?

Life is busy, no doubt. But isn’t it funny how you can hear someone say this, and then in the very next breath they’ll ask you if you’re caught up on the 10-hour Netflix series they just binge-watched? (Okay, I’m guilty too.) In a perfect world, we would all have the time and energy to volunteer our help to the causes in our community that we care most about (be it animal care, homelessness, continuing education, you name it).

So why is it that many people don’t prioritize volunteerism? Perhaps carving out that time would be more enticing if we knew there was something in it for us…well, there is.

Interested in living a longer, happier, more fulfilling life? Read on and consider volunteering!

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Topics: Volunteer Management, Associations, Nonprofits and Charities, Online Community

5 Ways to Boost Fundraising with Online Community [Infographic]

Written by Elizabeth Bell on July 31, 2018 at 8:05 AM | 1 minute read

 

The donor experience is changing, and nonprofits need new strategies to amp up their fundraising.

The bad news is that fundraising is getting tougher. Why? Well, although the amount given is growing, there are less donors to go around. According to Blackbaud’s recent report, every generation has seen a decline in givers since 2013, except for Baby Boomers.

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Topics: Engagement, Nonprofits and Charities, Online Community, Donor Retention

Nonprofits Need Donors Who Stick Around and There’s No Getting Around That

Written by Elizabeth Bell on June 19, 2018 at 8:30 AM | 7 minute read

Are you a nonprofit with a large pool of happy, connected donors, who give regularly and volunteer monthly? For any nonprofit, even if the answer to the question above is ‘yes,’ improving donor retention is probably one of your top concerns.  

In the business world, people are always tossing around stats about the importance of customer retention. Here’s the reality: most companies have a higher customer retention ROI over customer acquisition. It makes sense – you’ve already worked to get their business once, so it pays off to keep them happy, keep them around, and even increase their business rather than having to convince a whole set of new customers over again.

In the nonprofit space, the idea of donor retention is just as relevant. Your donors were impressed enough with your work and valued your cause enough to give to you once, and you probably worked hard to get them to that threshold. It takes a lot of work to build up trust with your donors and makes sense to continue that relationship and prove your value to them, so they continue to support you.

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Topics: Millennials, Engagement, Volunteer Management, Nonprofits and Charities, Online Community, Donor Retention

3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools

Written by Heather Arkwright | on April 24, 2018 at 8:30 AM | 4 minute read

Associations and nonprofits are always trying to make more of an impact with less – less money, less staff, less resources. It’s made them some of the more creative and efficient organizations we’ve ever seen.

But there’s still one piece of software you may not be using at full capacity: your volunteer management platform. Volunteer tools are standard for associations and nonprofits, and they can be used for much more than just standard volunteer tasks.

To help cut down your tech budget and get more done, we’ve put together a list of the features most volunteer software has and creative ways you can use those tools to fulfill other, less traditional volunteer needs.

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Topics: Volunteer Management, Associations, Nonprofits and Charities, Online Community

Marketing Matching Gifts: 4 Strategies to Boost Your Nonprofit’s Fundraising

Written by Adam Weinger on April 3, 2018 at 8:30 AM | 7 minute read

Matching gift programs are an incredible opportunity for nonprofits of all sizes, but unfortunately, many organizations fail to take advantage of that opportunity.

Companies with a matching gift program will match part or all their employees’ charitable contributions. And they’re more common than you think. Chances are your organization has already missed out on some of these extra funds!

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Topics: Nonprofits and Charities, Marketing Automation, Online Community

How to Nurture Your Donors to Improve Fundraising

Written by Julie Dietz on December 12, 2017 at 8:30 AM | 5 minute read

Tis the season for giving, whether it’s children’s toys, holiday galas, or advocacy groups. For nonprofits and charities, that makes the holidays a great time to focus on fundraising. You’re probably already leveraging the giving season to improve your campaigns and help meet year-end goals.

New and repeat donations are important during the holidays (and year-round) but is your fundraising strategy missing a critical step?

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Topics: Engagement, Associations, Nonprofits and Charities, Online Community

5 Ways Technology Can Push Your Fundraising Strategy Forward

Written by Carl Diesing on October 12, 2017 at 8:30 AM | 9 minute read

We all know it’s true: technology is becoming more vital with each passing day.

As useful (and addictive) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms.

Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions.

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Topics: Marketing, Online Community Software, Nonprofits and Charities, Marketing Automation, Online Community

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