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Millennials Posts

How to Make Culture, Not Perks, Work For Your Organization

Written by Rob Hefferon on August 17, 2016 at 8:30 AM | 6 minute read

Have you heard of Google’s nap pods? What about Yahoo’s offer of free food for employees? These types of workplace perks are everywhere these days, but they may actually be harming your organization.

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Topics: Millennials, Collaboration Tools, Marketing Automation, Online Community

Why Building Community Online is Important When Attracting and Engaging Millennials

Written by Julie Dietz on August 8, 2016 at 8:30 AM | 7 minute read

71% of American adults think that millennials are selfish. That's according to a recent public opinion survey from Reason-Rupe, and it gives valuable insight into how society views one of the largest generations in history. People look at millennials on their smartphones and tablets and say they're focused on themselves, lacking engagement with other people.

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Topics: Millennials, Online Community Management, Associations, Online Community

Millennials and The Rise of Virtual Volunteering

Written by Molly Talbert | on April 7, 2016 at 9:30 AM | 5 minute read

How would you finish this sentence: “Millennials are _____”? Maybe “selfish”? A lot of people might choose “lazy.” How about, “generous”? Didn’t expect that, did you?

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Topics: Millennials, Engagement, Volunteer Management, Online Community

A Missed Opportunity to Transcend Hierarchy

Written by Maddie Grant | on January 21, 2016 at 3:00 PM | 2 minute read

Every organization has a hierarchy, both on the staff side and on the member/volunteer side. And while the business world has been talking about “flattening” organizations for some time now, the truth is hierarchies are actually a good thing, so we shouldn’t try to get rid of them.

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Topics: Millennials, Marketing Automation, Online Community

Learning from Millennials

Written by Maddie Grant | on December 8, 2015 at 9:30 AM | 2 minute read

Ever since the Millennials started coming into the workforce about 10 years ago, we’ve been hearing a lot of complaints about them. This happens every twenty years, of course – when the new generation hits the scene, the older generations tend to freak out about “kids these days.” You can actually trace these kinds of reactions back for centuries. The older generations always conclude that the new generation is flawed, inappropriate, ill-prepared and generally making things difficult.

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Topics: Millennials, Associations, Marketing Automation, Online Community

There Are 100 Million Millennials - Are You Ready?

Written by Maddie Grant | on November 12, 2015 at 11:00 AM | 3 minute read

Generations expert (and my co-author and partner) Jamie Notter recently posted this extensive article detailing some numbers research he has been doing around exactly how many Millennials there are. It’s important stuff, so I’m going to interrupt my regular column to point you to it. Here’s an excerpt:

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Topics: Millennials, Online Community

Speed and Trust - Why Millennials Need Both

Written by Maddie Grant | on September 23, 2015 at 11:30 AM | 3 minute read

There is a big problem brewing on the horizon for many organizations. Based on our research, the Millennial generation is coming into the workforce expecting something that most, especially associations, are truly bad at: speed.

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Topics: Millennials, Online Community Management, Online Community

Is Your Community Changing with the Times?

Written by Maddie Grant | on August 17, 2015 at 9:00 AM | 2 minute read

Today’s “new normal” involves continuous change, which is something the Millennial generation has simply come to expect. But those of us who are older and running things inside associations (including our online communities) have always tried to build things that last. We like consistency. We like things to stay the same. This is a challenge.

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Topics: Millennials, Volunteer Management, Member Communities, Associations, Online Community

Don't Go Overboard on Millennials

Written by Maddie Grant | on July 23, 2015 at 9:30 AM | 2 minute read

This may sound like odd advice from someone who wrote a book titled, “When Millennials Take Over,” but it’s important that we don’t become too obsessed with the Millennial generation right now. Yes, they are the largest generation in the history of the United States, and yes, I think it’s critical to learn about this generation’s perspective, given the unique and influential spot they hold in our history.

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Topics: Millennials, Online Community Management, Marketing Automation, Online Community

Is Face-to-Face Communication Gone in the Digital Age?

Written by Maddie Grant | on June 25, 2015 at 2:58 PM | 2 minute read

Millennials certainly grew up with a lot of “screen time.” They like texting and sending instant messages, and they obviously have been a dominant force in just about every social media platform. They are truly the digital natives. But that does not mean they don’t want and need face-to-face communication.

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Topics: Communications, Millennials, Member Communities, Associations, Online Community

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