To attract young professionals to your association, you have to understand what matters to them in their early career stages and what really drives them to succeed. Wondering how to get in the mindset of a young professional in today’s world?
This week, Higher Logic teamed up with Community Brands to host a webinar on just that – strategizing for the next generation.
Discussion hosts Vivian Swertinski, Higher Logic Sr. Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including:
- Young member priorities, like job opportunities and professional development
- Building a network of peers and mentors within your industry
- Personalizing your communications during recruitment and retention
Fun fact: Job opportunities are one of the most sought-after benefits associations can offer. As Tara noted in the webinar:
“In times of economic uncertainty, association job boards see an increase in job seeker traffic, as professionals turn to them as a resource to help fortify against risk or find new job opportunities.”
Let’s go over some actionable insights from our experts, based on industry data, that can help you reach professionals earlier in their careers.