<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Member Retention Posts

3 Ways to Engage More Association Members in Your Online Community

Written by Christina Green | on January 11, 2017 at 8:30 AM | 6 minute read

Have you ever looked at an optical illusion like the one above? (If not, you have now.) In this example, the first thing that most people see is a white vase.

However, upon closer inspection of the black areas, you notice two faces nose-to-nose. Now that you've seen both the vase and the faces, you can't "un-see" either one. You can never go back to seeing a single image.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Retention, Member Engagement, Online Community

How Associations Can Deliver More Value to Members Through Job Training

Written by Julie Dietz on October 17, 2016 at 8:30 AM | 5 minute read

How long does it take you to get up to speed at a new job?

Think about the terminology you have to learn, the names of colleagues that you have to memorize, and the campaigns you need to become familiar with. What about company policies and goals? There may even be a few new skills to learn, too.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Member Retention, Online Community

Your Growing Organization Needs an Online Community

Written by Molly Talbert | on July 12, 2016 at 9:00 AM | 3 minute read

Ok, here’s the question: what do member retention, organizational growth and your website all have in common?

Answer: community (that is, if you have one).

Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement, Customer Communities, Member Communities, Member Retention, Online Community

How to Create Indispensable Benefits for Your Association Members

Written by Julie Dietz on June 29, 2016 at 8:30 AM | 5 minute read

Is there a rewards credit card in your wallet? What about a mileage plus pass for your favorite airline? A points system with your neighborhood grocery store? The marketplace is full of rewards programs, and chances are, you're part of at least one of them.

Read More »

There is 1 Comments | Join the conversation.

Topics: Associations, Member Retention, Member Engagement, Online Community

A Recipe for Renewal: Optimize Your Renewal Rate and Grow Your Numbers

Written by Molly Talbert | on March 15, 2016 at 9:30 AM | 5 minute read


What’s the secret recipe for building your community with lifelong members? It boils down to this equation: engagement plus satisfaction equals member renewal. Easy, right?

The longer members stay, the better for everyone. If your goal is to grow your community, increasing member retention is an important piece to hone in on. As members stay longer, they build more connections, entrenching themselves deeper into the organization and community culture. Their life would be different -- and worse -- without the community. That’s what you want, and it’s one of the most powerful factors for your community’s success.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Engagement, Member Retention, Marketing Automation, Online Community

4 Tips to Increase Member Retention at Your Association

Written by Christina Green | on December 3, 2015 at 11:30 AM | 4 minute read

According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

As an industry, those are decent numbers, but how does your association compare?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Retention, Marketing Automation, Online Community

Before You Do Anything Else With Your Community, Do This

Written by Lindsay Starke | on June 30, 2015 at 3:52 PM | 3 minute read

I have a quick question for you: what’s the ROI of your community?

Generally, when I speak with other community managers, they have one of three responses to this question:

  1. Uh…what?
  2. Engagement!
  3. An actual demonstration of return on investment
Read More »

There are 2 Comments | Join the conversation.

Topics: Online Community Management, Member Retention, Member Engagement, Online Community

Online Community Resource: Engagement Success Kit

Written by Andy Steggles | on July 17, 2013 at 10:30 AM | 2 minute read

This blog is about presenting thoughts around social business in a broad sense. But when Higher Logic comes out with resources that I think would be useful to anyone interested in private online communities, I'll be sharing them here. Case in point: the 2013 Higher Logic Engagement Success Kit

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Member Retention, Online Community

The Role of Online Communities in Member Recruitment & Retention [data]

Written by Joshua Paul | on October 18, 2011 at 2:25 AM | 2 minute read

In the recent 2011 Membership Marketing Benchmarking Report, organizations who saw membership decrease over the past 5 years indicated that poor products and services were one of their leading challenges to membership growth. The association executives surveyed for this report also said that their organization's perceived lack of value was the #1 reason why members don't renew their membership.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Communities, Associations, Member Retention, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe