Onboarding new members is a critical step for associations, and often one that is missed or under-emphasized. That first year of membership has a big influence on whether that member will renew with you.
If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints. Engagement during their first year of membership, and every year after, is how you keep members around.
When evaluating how your onboarding program is doing, ask yourselves if these three things are true about your program:
- Are members quickly introduced your association’s benefits, like your member network and key resources?
- Are members drawn in so much that they want to remain and participate?
- Are staff able to introduce members to these benefits on a large scale and in a personalized way?
If the answer to any of these was no, don’t worry. We’ve got the resources you need to get your onboarding program where you want it to be.