If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell.
People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way. But just because you have the ability to set your automation rules and then forget about them doesn’t mean this type of strategy will be the most effective.
Topics: Marketing Automation, Member Experience, Member Engagement, Marketing, Social Media, Email Marketing
Disclaimer: A real human wrote this post.
Before you start backing away nervously, I know – these two concepts on their own can create stirrings of inner panic. And in a post together? That’s even worse. But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world.
This post discusses three common questions about the relationship between marketing automation and artificial intelligence (AI).
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Topics: Marketing Automation, Marketing, Engagement, Customer Experience, Member Experience
Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. Okay, you’ve definitely heard that one, and it’s all true. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time.
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Topics: Marketing, Member Experience, Customer Retention, Marketing Automation
The old adage that "change is the only constant" rings true for associations all around the world. Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Today, associations seem to be going through another shift – one that requires them to keep a close eye on their finances.
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. That could – and should – change your organization’s priorities.
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Topics: Associations, Member Experience, Online Community
Less than half of associations measure key financial or programming metrics for their chapters, according to Mariner Management’s 2016 Chapter Benchmarking Report.
Despite making up such a large part of organizations – the median number of chapters in an association is 51 – that means organizations know very little about their chapters. How are chapter members interacting? What are their priorities? How well are chapters performing?
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Topics: Associations, Online Community Software, Member Experience, Online Community
If your association has chapters, how many does it have? An impressive 84 is the average according to a 2016 benchmarking report from Mariner Management. That’s a significant number and likely means your chapters have a significant influence on your association’s overall performance.
Since 65 percent of associations don’t have any full-time staff devoted to chapter management, however, building solid relationships and increasing chapter performance is often a challenge.
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Topics: Associations, Member Experience, Online Community, Marketing Automation
How do you decide what content goes in your emails?
The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member.
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Topics: Associations, Member Experience, Marketing, Marketing Automation, Online Community
An AMS is one of the largest and most expensive software purchases your association will make – and rightly so. Association Management Software (AMS) is the go-to software tool for membership management and is incredibly valuable.
But should an AMS always be the go-to software for all associations?
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Topics: Online Community Software, Associations, Member Experience, Online Community
Question: With regard to your association, what’s keeping you up at night?
Answer 1: Not gaining new members.
Answer 2: Figuring out how and where to acquire new members.
These aren’t hypothetical examples. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report, which lists new member acquisition as one of the top three priorities for associations.
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Topics: Millennials, Associations, Member Experience, Marketing, Online Community
Whether they’re in your office or working remotely, your association probably has volunteers contributing to projects every day. They might be doing multiple microvolunteering activities, serving on a committee, or helping with special initiatives – all of which are essential to your association moving forward. So keep them motivated and feeling valued by showing appreciation for their hard work.
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Topics: Volunteer Management, Associations, Member Experience, Online Community
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