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Member Engagement Posts

Know Your Audience: Create a Community Editorial Calendar

Written by Molly Talbert | on December 21, 2016 at 8:30 AM | 4 minute read

Content creation - and managing user generated content creation - is a big part of being a community builder. But how do you manage your content in an organized way that increases engagement?

The key is creating a community editorial calendar, which is what Georgina Cannie of The Community Roundtable talked about at Super Forum 2016.

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Topics: Online Community Management, Member Engagement, Online Community

How the Computer in Your Pocket Has Changed Event Attendee Behavior

Written by Julie Dietz on November 28, 2016 at 8:30 AM | 5 minute read

"There is no reason anyone would want a computer in their home."

What a spectacularly incorrect statement.

Ken Olsen, founder of Digital Equipment Corporation (which has since been acquired by Compaq, then Hewlett-Packard), said this in 1977. Now, less than 40 years later, we not only have computers in our homes, we have them in our pockets, purses, and even our jewelry.

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Topics: Member Engagement, Online Community, Marketing Automation, Associations

Use Triggers to Drive Action and Shape Behavior

Written by Molly Talbert | on November 3, 2016 at 8:30 AM | 4 minute read

How does Facebook get over a billion users to do exactly what they want? Although they’re a social network, not an online community, they’re masters at engaging and building loyalty -- and creating an addicting, FOMO-inducing platform.

So how can you get your community members to do what you want?

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Topics: Online Community Management, Member Engagement, Online Community

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Written by Julie Dietz on October 24, 2016 at 8:30 AM | 4 minute read

"In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers."

A quote from a Forrester report, this phrase is as true for associations as it is for companies. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

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Topics: Member Engagement, Online Community, Marketing Automation

How to Address the 6 Biggest Engagement Problems in Your Association

Written by Christina Green | on September 12, 2016 at 8:30 AM | 7 minute read

When I was in high school I was invited to one of those coveted boy-girl parties. It was a friend's birthday and she was making a big deal of everything, renting out an entire church hall for the event.

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Topics: Member Engagement, Associations, Online Community

How to Develop a Long-Term Member Engagement Strategy

Written by Julie Dietz on September 8, 2016 at 8:30 AM | 7 minute read

"Change is the law of life. And those who look only to the past or present are certain to miss the future." - John F. Kennedy

Never has been change been as ubiquitous as it is today. In a digitally connected, global marketplace, we've all grown increasingly used to change shifting our lives, jobs, and companies. If you're like me, there are times when you even embrace change instead of fighting it.

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Topics: Member Engagement, Online Community, Marketing Automation

How to Make Your Online Community a Must-Visit Destination for Members or Customers

Written by Julie Dietz on September 7, 2016 at 8:30 AM | 7 minute read

Do you remember that time you bought a new product or membership, liked it, but then never purchased it again? For me, it was a gym membership. It was one of my more misguided New Year's resolutions where I went several times, had a decent experience, then forgot all about it.

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Topics: Online Community Management, Member Engagement, Online Community

6 Steps to Pinpoint Your Most Engaged Members in 5 Minutes or Less (And Why You Need to)

Written by Julie Dietz on September 1, 2016 at 8:30 AM | 6 minute read

Forbes, Associations Now, and Association Universe.

What do these publications have in common?

In the last several years they've begun touting engagement as a way to increase revenue, renewals, and customer acquisition. These and many other go-to industry hubs now frequently feature articles that highlight the importance of engagement as well as tips for how to encourage it.

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Topics: Member Engagement, Associations, Online Community, Marketing Automation

Are Your Member Engagement Strategies Working? 3 Ways to Tell

Written by Julie Dietz on August 30, 2016 at 8:30 AM | 5 minute read

What's the point of joining an association if you don't participate? If members don't use your members-only benefits they won't see the value in them. If they don't interact with other members, they won't network. And if they don't volunteer, they won't help further your mission. There will be no reason for them to renew and continue paying dues year after year.

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Topics: Member Engagement, Associations, Online Community, Marketing Automation

5 Myths About Measuring Member Engagement

Written by Julie Dietz on August 24, 2016 at 8:30 AM | 6 minute read

How can associations build loyalty and convince members to renew? According to research by Association Metrics, members who regularly engage by visiting the association's website, attending conventions, and volunteering are more likely to remain loyal.

In other words, members who are engaged tend to renew at higher rates.

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Topics: Member Engagement, Associations, Online Community, Marketing Automation

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