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Member Engagement Posts

How to Increase Engagement By Featuring Members in Your Private Online Community

Written by Joshua Paul | on July 8, 2014 at 8:30 AM | 6 minute read

There are a host of reasons why members join private online communities. They're likely looking to capitalize on a specific value proposition that your community has to offer—unique content, access to resources, networking ability, etc.

However, joining a community and participating in a community are two very different actions with differing motivators.

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Topics: Member Engagement, Online Community

Measuring Online Member Engagement: Hats Off to You!

Written by Andy Steggles | on June 16, 2014 at 1:00 PM | 2 minute read

I know it's tough to keep up with all of the tools and tricks for retaining and engaging your members - hats off to you. When it comes to achieving your organization's goals, you often need to wear many hats. How do you measure online member engagement? And how does it correlate to increased revenue and greater satisfaction?

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Topics: Member Engagement, Online Community Management, Online Community

Growing an Online Community: 8 Ways to Super-Charge Engagement

Written by Joshua Paul | on June 6, 2014 at 8:30 AM | 5 minute read

Building community online can have a big impact on your ability to maintain strong relationships with customers or members. Your organization can then leverage those relationships to achieve a variety of business outcomes—ranging from increasing customer retention and developing customer advocates to creating more innovative products and increasing revenue.

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Topics: Member Engagement, Online Community

Three Critical Must-Do's for Member-Onboarding Success

Written by Andy Steggles | on May 13, 2014 at 11:00 AM | 3 minute read

Launching a new community is exciting, and overwhelming. Your online community is an incredible tool that can be used to fully embrace new members and, at the same time, increase your overall level of member engagement. It can be easy to get so caught up in the details of planning and launching your community that you forget one key component: getting people to participate when it's live.

Assuming you've fully launched your community, one of the most important next steps is to ensure any new member to the organization is properly onboarded and welcomed into that community. For most organizations, the new member will be the most likely not to renew.

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Topics: Communications, Member Engagement, Online Community

5 Things NOT to Do When You Respond to Members in Your Online Community

Written by Joshua Paul | on April 16, 2014 at 12:28 PM | 4 minute read

So far, you've done everything right. You launched an online customer or member community and ”even better" your community members have become active and engaged participants. Your company or organization is producing insightful, high-quality content and your discussion boards are thriving.

You made the plan, you did the work, and everything is going exactly as you hoped. What could possibly go wrong?

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Topics: Member Engagement, Online Community

10 Things Every Online Community Manager Should be Testing to Increase Engagement

Written by Joshua Paul | on February 27, 2014 at 10:35 AM | 6 minute read

When you first launch a private online community, your goal is to go from having a non-engaged set of members or customers to a highly engaged community of members or customers. However, that type of transition doesn't just happen overnight.

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Topics: Member Engagement, Online Community

10 Types of Videos to Increase Engagement in Your Online Community

Written by Joshua Paul | on February 12, 2014 at 9:22 AM | 5 minute read

One of the most common challenges of running a private online community is achieving consistent and continual engagement from customers or members. But that's nothing new to you"”in fact, you probably think about boosting engagement in your online community even more than we write about it - which is a lot.

There's a reason that ways to increase engagement comes up so often on this blog: it's important.

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Topics: Member Engagement, Online Community

10 Non-Social Media Skills of Great Online Community Managers

Written by Joshua Paul | on February 7, 2014 at 10:15 AM | 5 minute read

While there's no denying there are similarities between public social media networks and private online communities, there are also very distinct differences.

According to online community research and consulting firm, The Community Roundtable, communities and social media fit different types of business strategies. While social media and public social networks align best with less intricate markets and products, online communities are designed to support companies with more complex relationships, products, and customer support needs.

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Topics: Member Engagement, Online Community

How to Get Customers or Members to Complete Profiles in Your Private Online Community

Written by Joshua Paul | on January 7, 2014 at 8:30 AM | 5 minute read

There many ways that your customers or members can participate in your organization's private online community—from uploading useful documents to asking and answering questions in the discussion forums.

However, it is one of the simplest actions that plays a big role the long-term value and health of your online community. Encouraging your customers or members to not just complete, but maintain regularly-updated profiles is beneficial to both them and your organization.

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Topics: Customer Engagement, Member Engagement, Online Community

#1 Community Management Tip from the Professional Photographers of America

Written by Andy Steggles | on December 26, 2013 at 10:30 AM | 3 minute read

We had our users' group conference earlier this month and, aside from our best attendance yet with over 300 attendees, we were treated to some really great sessions by seriously smart Higher Logic clients.

One of the tips that's stuck with me over the past few weeks was one from Lindsay Starke, Online Community Coordinator from Professional Photographers of America, who did a fantastic session on the psychology of community management. The tip is something I've seen many times in various communities but which I'd never given much thought to until I heard her explain how and why her organization does it.

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Topics: Online Community Management, Member Engagement, Online Community

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