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Member Engagement Posts

Webinar Recap: Attracting Young Professionals to Your Association

Written by Gabrielle Wathen on March 27, 2020 at 11:52 AM | 5 minute read

To attract young professionals to your association, you have to understand what matters to them in their early career stages and what really drives them to succeed. Wondering how to get in the mindset of a young professional in today’s world? 

This week, Higher Logic teamed up with Community Brands to host a webinar on just that – strategizing for the next generation. 

Discussion hosts Vivian Swertinski, Higher Logic Sr. Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: 

  • Young member priorities, like job opportunities and professional development
  • Building a network of peers and mentors within your industry
  • Personalizing your communications during recruitment and retention 

Fun fact: Job opportunities are one of the most sought-after benefits associations can offer. As Tara noted in the webinar:

“In times of economic uncertainty, association job boards see an increase in job seeker traffic, as professionals turn to them as a resource to help fortify against risk or find new job opportunities.”

Let’s go over some actionable insights from our experts, based on industry data, that can help you reach professionals earlier in their careers.

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Topics: Communications, Millennials, Member Communities, Associations, Member Retention, Member Experience, Member Engagement, Online Community

Run Your Virtual Event with Confidence: Tips for a Great Show

Written by Gina Vavra on March 19, 2020 at 12:56 PM | 6 minute read

As COVID-19 forces events from in-person to virtual, the first and most essential thing is a mindset shift: Going digital was not your plan, but it’s your chance to make the most of a bad situation.

While you take a step back and re-orient yourself to running a virtual event, you have some freedom to re-envision what your event will look like. Your virtual conference can still be meaningful and engaging for your audience.

Speaking of your audience, they’re craving connection and support right about now. Your event can be one of the things that meets that need.

Let’s refocus together.

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Topics: Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Online Community Software, Customer Engagement, Member Engagement, Online Community, Events

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Written by Gabrielle Wathen on February 4, 2020 at 6:45 AM | 9 minute read

A cheer for 2020: 

📣 What do your members want? [Personalized content customized to their interests!] 

📣 Where do they want it? [Delivered to their inboxes, online community dashboards, and everywhere they consume content.] 

📣 When do they want it? [...Yesterday.]

But don’t fret - today works, too!

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention.

Here’s what we know: Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value.

Here’s what else we know: You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. You’re on the same team. Cheer for each other.

Let’s explore 10 of the newest industry statistics revealing various association communication challenges, and thus, opportunities for strategic improvement.

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Topics: Communications, Millennials, Associations, Member Retention, Member Engagement, Email Marketing, Marketing Automation, Online Community

5 Tips for Implementing an LMS to Increase Productivity

Written by Amber Winter on January 23, 2020 at 8:15 AM | 6 minute read

One of the main functions of an association is facilitating the professional development of your members. This could mean providing networking opportunities (maybe through an online member community), posting job openings, and even providing continuing education (CE) programs. Today, we’re going to focus on CE opportunities.

It’s vital for industry professionals to stay up-to-date on their learning, whether that’s renewing certifications or diving into the latest innovations in their industries. However, it’s no secret that perpetual learning is less-than-engaging to some.

It’s vital to provide content that’s truly engaging to increase members’ productivity with continuing education programs. The easiest way to do this is by implementing a Learning Management System (LMS). Check out the following tips for doing so:

  1. Choose the right LMS for your association’s needs.
  2. Promote social and live learning opportunities.
  3. Create timely courses and keep members informed.
  4. Analyze trends surrounding your course offerings.
  5. Integrate your AMS and LMS for heightened abilities.

Continue reading to learn more about incorporating an association learning management system (LMS) to increase the productivity of your members.

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Topics: Associations, Member Experience, Member Engagement, Online Community, Learning Management Systems

12 Examples of Thriving Communities for Online Community Builders to Learn From

Written by Elizabeth Bell on December 2, 2019 at 12:07 PM | 7 minute read

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. However, sometimes the concepts behind an online community can feel a bit abstract. 

Aren’t communities built in person? How can an army of strangers online make a customer feel seen? 

To make the idea of an online community and its benefits more concrete, we used our internal employee community to crowdsource 12 of our favorite examples of thriving communities around the web. 

These examples can help us answer the question: What really makes a community a community?

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Topics: Online Community Management, Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Customer Engagement, Member Engagement, Online Community

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Written by Gabrielle Wathen on November 12, 2019 at 12:48 PM | 4 minute read

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention

Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Give people indisputable reasons to renew.

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Topics: Engagement, Volunteer Management, Associations, Member Retention, User Group Management, Member Engagement, Collaboration Tools, Marketing Automation, Online Community, Learning Management Systems

Association Management Systems (AMS): 5 Software Strategies

Written by Jake Fabbri on October 22, 2019 at 10:00 AM | 7 minute read

Your association provides your members with many different opportunities to develop as professionals and grow in their careers.

But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS. As you get larger or want to offer more advanced programming, managing your membership through spreadsheets or disconnected databases just won’t cut it.

(Already use an AMS for your association? These tips will help you make the most of your investment.)

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies:

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Topics: Associations, Member Experience, Member Engagement, Marketing Automation, Online Community, Integration, Events

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Written by Gabrielle Wathen on October 17, 2019 at 2:07 PM | 7 minute read

Is your association leveraging technology to its fullest potential? You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement, like data collection, mobile apps, and volunteer management programs. 

If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable member experience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day. 

Magical experiences are earned on the other side of diligent courage and execution. Embrace change. Identify what you need to deliver the member experience you want, and learn how to make the data work for you.

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Topics: Member Communities, Associations, Member Experience, Member Engagement, Marketing Automation, Online Community, Integration

EdTA’s Online Community Energizes + Inspires Theatre Educators

Written by Elizabeth Bell on August 13, 2019 at 9:45 AM | 5 minute read

“No man is an island entire of itself; every man

is a piece of the continent, a part of the main.”

John Donne

Members flock to the Educational Theatre Association’s (EdTA) public member community, the Theatre Education Community. EdTA uses the community to bring theatre educators and professionals all together, with the ultimate goals of boosting their careers, igniting their passion, and helping them help students pursue theatre.

We caught up with Ginny Butsch, community engagement manager at EdTA, to hear more about how the community connects and empowers members.

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Topics: Engagement, Member Communities, Associations, Member Experience, Member Engagement, Online Community

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Written by Elizabeth Bell on July 18, 2019 at 9:45 AM | 7 minute read

Getting people to join your association is like making a sale. You need to offer them something they want enough that they’re willing to pay for it.

The problem is that many other organizations have similar offers and value propositions. So what benefits can you provide that convince people to join – and stay – with your association?

Here are six member benefit ideas that should do the trick.

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Topics: Engagement, Volunteer Management, Member Communities, Associations, Member Retention, Member Experience, Member Engagement, Marketing Automation, Online Community

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