<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Member Engagement Posts

Building Buy-In for an Online Community at Your Association

Written by Elizabeth Bell on May 29, 2020 at 12:09 PM | 11 minute read

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Engagement, Volunteer Management, Member Communities, Associations, Member Retention, Member Experience, Member Engagement, Collaboration Tools, Email Marketing, Online Community, Events

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Written by Lindsay Rutz | on May 20, 2020 at 8:45 AM | 4 minute read

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. 

Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience. 

Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members:

  1. Create Educational Opportunities
  2. Use Webinars to Communicate 
  3. Onboard New Members
  4. Run Networking/Online Career Fairs Virtually
  5. Capitalize on Sponsorship
  6. Showcase Benefits of Technology
Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement, Associations, Member Experience, Member Engagement, Email Marketing, Marketing Automation, Online Community, Events

Want to Maximize Association Membership Value? Create Indispensable Engagement

Written by Elizabeth Bell on May 13, 2020 at 9:25 AM | 3 minute read

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects.

What is engagement, at its core? The more connected we are to something, the more we love it. We develop memories surrounding the people, the experiences, and the things we learn. We’re most attached to the groups or organizations that we’re most involved in.

This engagement produces things like higher retention, increased member satisfaction, and a larger membership.

And the inverse is true. You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. What are those effects?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Member Communities, Associations, Member Retention, Member Experience, Member Engagement, Marketing Automation, Online Community

7 Tips for Engaging Your Audience with a Virtual Event Community

Written by Kaila Timmons on May 1, 2020 at 8:12 AM | 5 minute read

During the plethora of free webinars and events happening right now, how can you help your virtual event stand out from the crowd?

We’ve heard a lot about how difficult it is to keep people engaged when they’re participating at their desks. It’s probably even harder when they’re working from home, due to all the distractions.

To counter this, try adding an unexpected element: community engagement.

An event community can help you create that sense of connection and engagement that you miss by not being in person.

But it’s not just “feel-good” results. Engagement helps you accomplish your larger goals for the virtual event.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Customer Engagement, Member Engagement, Collaboration Tools, Marketing Automation, Online Community, Events

How Associations Are Using Community to Support Their Members During COVID-19

Written by Elizabeth Bell on April 14, 2020 at 4:22 PM | 6 minute read

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries.

And it makes sense: In a time when we’re all craving connection, what’s more perfect than a community dedicated to your success and your industry?

We spoke with a few of those customers to hear more about their initiatives, and we're sharing a few of these observations with you, to encourage you and maybe inspire some ideas for your own organization.

We're sharing four ways we're seeing communities used to bring connection and enhance these associations' missions during these times.

Read More »

There are 2 Comments | Join the conversation.

Topics: Engagement, Member Communities, Associations, Member Experience, Member Engagement, Collaboration Tools, Online Community, Events

Webinar Recap: Attracting Young Professionals to Your Association

Written by Gabrielle Wathen on March 27, 2020 at 11:52 AM | 5 minute read

To attract young professionals to your association, you have to understand what matters to them in their early career stages and what really drives them to succeed. Wondering how to get in the mindset of a young professional in today’s world? 

This week, Higher Logic teamed up with Community Brands to host a webinar on just that – strategizing for the next generation. 

Discussion hosts Vivian Swertinski, Higher Logic Sr. Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: 

  • Young member priorities, like job opportunities and professional development
  • Building a network of peers and mentors within your industry
  • Personalizing your communications during recruitment and retention 

Fun fact: Job opportunities are one of the most sought-after benefits associations can offer. As Tara noted in the webinar:

“In times of economic uncertainty, association job boards see an increase in job seeker traffic, as professionals turn to them as a resource to help fortify against risk or find new job opportunities.”

Let’s go over some actionable insights from our experts, based on industry data, that can help you reach professionals earlier in their careers.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Millennials, Member Communities, Associations, Member Retention, Member Experience, Member Engagement, Online Community

Run Your Virtual Event with Confidence: Tips for a Great Show

Written by Gina Vavra on March 19, 2020 at 12:56 PM | 6 minute read

As COVID-19 forces events from in-person to virtual, the first and most essential thing is a mindset shift: Going digital was not your plan, but it’s your chance to make the most of a bad situation.

While you take a step back and re-orient yourself to running a virtual event, you have some freedom to re-envision what your event will look like. Your virtual conference can still be meaningful and engaging for your audience.

Speaking of your audience, they’re craving connection and support right about now. Your event can be one of the things that meets that need.

Let’s refocus together.

Read More »

There is 1 Comments | Join the conversation.

Topics: Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Online Community Software, Customer Engagement, Member Engagement, Online Community, Events

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Written by Gabrielle Wathen on February 4, 2020 at 6:45 AM | 9 minute read

Strong retention across a multigenerational membership base starts with an effective communications strategy. 

Here’s what we know: Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value.

Here’s what else we know: You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. 

Let’s explore 10 of the newest industry statistics revealing various association communication challenges, and thus, opportunities for strategic improvement.

Read More »

There is 1 Comments | Join the conversation.

Topics: Communications, Millennials, Associations, Member Retention, Member Engagement, Email Marketing, Marketing Automation, Online Community

5 Tips for Implementing an LMS to Increase Productivity

Written by Amber Winter on January 23, 2020 at 8:15 AM | 6 minute read

One of the main functions of an association is facilitating the professional development of your members. This could mean providing networking opportunities (maybe through an online member community), posting job openings, and even providing continuing education (CE) programs. Today, we’re going to focus on CE opportunities.

It’s vital for industry professionals to stay up-to-date on their learning, whether that’s renewing certifications or diving into the latest innovations in their industries. However, it’s no secret that perpetual learning is less-than-engaging to some.

It’s vital to provide content that’s truly engaging to increase members’ productivity with continuing education programs. The easiest way to do this is by implementing a Learning Management System (LMS). Check out the following tips for doing so:

  1. Choose the right LMS for your association’s needs.
  2. Promote social and live learning opportunities.
  3. Create timely courses and keep members informed.
  4. Analyze trends surrounding your course offerings.
  5. Integrate your AMS and LMS for heightened abilities.

Continue reading to learn more about incorporating an association learning management system (LMS) to increase the productivity of your members.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Member Experience, Member Engagement, Online Community, Learning Management Systems

12 Examples of Thriving Communities for Online Community Builders to Learn From

Written by Elizabeth Bell on December 2, 2019 at 12:07 PM | 7 minute read

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. However, sometimes the concepts behind an online community can feel a bit abstract. 

Aren’t communities built in person? How can an army of strangers online make a customer feel seen? 

To make the idea of an online community and its benefits more concrete, we used our internal employee community to crowdsource 12 of our favorite examples of thriving communities around the web. 

These examples can help us answer the question: What really makes a community a community?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Customer Engagement, Member Engagement, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe