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Member Communities Posts

6 Must-Have Learning Management System (LMS) Features

Written by Bobby Kaighn on October 3, 2019 at 9:58 AM | 6 minute read

Advanced education (certifications, specialized job training, professional development programs, and competency-based learning) is an area where associations thrive. Not only does this content establish you as a thought leader and invaluable resource in your industry, but it also can be a huge revenue-generator.

You can deliver advanced education for both new and experienced professionals through an easy-to-access, effective Learning Management System, or LMS. But when you’re comparing different LMS software, how do you know which features are essential?

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Topics: Member Communities, Associations, Online Community Software, Member Experience, Marketing Automation, Online Community, Learning Management Systems

EdTA’s Online Community Energizes + Inspires Theatre Educators

Written by Elizabeth Bell on August 13, 2019 at 9:45 AM | 5 minute read

“No man is an island entire of itself; every man

is a piece of the continent, a part of the main.”

John Donne

Members flock to the Educational Theatre Association’s (EdTA) public member community, the Theatre Education Community. EdTA uses the community to bring theatre educators and professionals all together, with the ultimate goals of boosting their careers, igniting their passion, and helping them help students pursue theatre.

We caught up with Ginny Butsch, community engagement manager at EdTA, to hear more about how the community connects and empowers members.

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Topics: Engagement, Member Communities, Associations, Member Experience, Member Engagement, Online Community

3 Ways to Improve Membership Acquisition at Your Association

Written by Elizabeth Bell on August 1, 2019 at 9:42 AM | 4 minute read

Developing a growth strategy for your association takes time. It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. It's stressful. And, it could all result in nothing if you don't use effective tactics to drive meaningful growth.

A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition.

In this post, we’ll focus on member acquisition strategy and how associations can effectively reach potential members and convince them to join.

However, the outlook isn't all bleak. You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations.

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Topics: Marketing, Member Communities, Associations, Email Marketing, Marketing Automation, Online Community

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Written by Elizabeth Bell on July 18, 2019 at 9:45 AM | 7 minute read

Getting people to join your association is like making a sale. You need to offer them something they want enough that they’re willing to pay for it.

The problem is that many other organizations have similar offers and value propositions. So what benefits can you provide that convince people to join – and stay – with your association?

Here are six member benefit ideas that should do the trick.

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Topics: Engagement, Volunteer Management, Member Communities, Associations, Member Retention, Member Experience, Member Engagement, Marketing Automation, Online Community

2019 State of Community Management: What Now? 5 Stats with Action Items for Executive Stakeholders + Community Leaders

Written by Gabrielle Wathen on June 26, 2019 at 1:08 PM | 5 minute read

The data published in The Community Roundtable’s 10th Annual State of Community Management report was collected from 325 community programs between January and March 2019. ICYMI: We shared a collection of 39 nitty-gritty stats from the report in our first blog recap.

Communities are change agents, there’s no doubt about it. The 2019 State of Community Management report reveals that communities are transforming organizations in fascinating (and profitable) ways. Program outcomes can be connected to a variety of complex business objectives like customer retention, innovation, and culture change.

Because communities are complex, adaptive systems, they have the ability to address a variety of complex problems with a multitude of different solutions.

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Topics: Online Community Management, Customer Communities, Member Communities, Online Community Software, Customer Retention, Customer Success, Online Community

39 Online Community Stats You Should Know in 2019

Written by Elizabeth Bell on June 13, 2019 at 8:58 AM | 6 minute read

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead.

Community is increasingly recognized as a valuable and effective way to create complex organizational change, and The Community Roundtable’s research has backed up and lead that effort by finding hard data and facts.

We’ve pulled out 39 of our favorite stats from the report (but don’t worry, there’s more stats and info to be had in the full report!)

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Topics: Online Community Management, Customer Communities, Member Communities, B2B Communities, User Group Communities, Online Community Software, Customer Engagement, Customer Experience, Member Experience, Member Engagement, Online Community

4 Ways to Use Events + Conferences to Increase Online Community Engagement

Written by Gabrielle Wathen on June 11, 2019 at 1:23 PM | 5 minute read

There’s something special about attending an event that leaves you feeling invigorated, inspired, and better off for having participated. Making new connections in an environment like this can be energetic, powerful, and truly productive. It can also boost community engagement.

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Topics: Online Community Management, Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Associations, Customer Engagement, Member Engagement, Marketing Automation, Online Community, Events

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Written by Elizabeth Bell on June 6, 2019 at 2:10 PM | 8 minute read

Would you build your house on rented land? Or move all your belongings into a hotel room?

The answers are obvious. No, you wouldn’t, because you’d be trying to create something permanent in an impermanent place that you don’t own, where things could change at any moment.

Could the same concept apply to building a community for your customers or members on social media? We think so.

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Topics: Online Community Management, Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Associations, Online Community Software, Customer Engagement, Customer Experience, Member Experience, Member Engagement, Online Community, Integration, Advertising

Onboarding for Retention: How to Engage New Members for the Long Term

Written by Elizabeth Bell on May 23, 2019 at 2:55 PM | 5 minute read

Onboarding new members is a critical step for associations, and often one that is missed or under-emphasized. That first year of membership has a big influence on whether that member will renew with you.

If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints. Engagement during their first year of membership, and every year after, is how you keep members around.

When evaluating how your onboarding program is doing, ask yourselves if these three things are true about your program:

  1. Are members quickly introduced your association’s benefits, like your member network and key resources?
  2. Are members drawn in so much that they want to remain and participate?
  3. Are staff able to introduce members to these benefits on a large scale and in a personalized way?

If the answer to any of these was no, don’t worry. We’ve got the resources you need to get your onboarding program where you want it to be.

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Topics: Communications, Engagement, Member Communities, Associations, Member Retention, Member Engagement, Marketing Automation, Online Community

The Member Journey Has Changed: Are You Changing With It?

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different. They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Topics: Communications, Engagement, Member Communities, Associations, Member Experience, Nonprofits and Charities, Member Engagement, Marketing Automation, Online Community, Integration

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