<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Marketing Automation Posts

Create the 3 Most Common Automated Campaigns in No Time

Written by Shayna McGroggan | on September 6, 2018 at 8:00 AM | 5 minute read

People seem to love trilogies, trios—really, anything in threes.

You’re not a true Star Wars fan unless you’ve seen A New Hope, The Empire Strikes Back, and Return of the Jedi. How many people would still be fans of the Two Stooges, Two Musketeers, or Two Amigos? Heck, being that our Saratoga, NY office is in a town known for their horse racing track, the magic of the trifecta is not lost on us.

We recently released the 2018 State of Marketing Automation: Association Benchmark Report, which reported the three most popular automated campaigns for associations:

  • New member onboarding
  • Membership renewals
  • Event promotion
Read More »

There are 0 Comments | Get the conversation started.

Topics: Integration, Marketing Automation, Online Community, Member Engagement, Associations

Making the Most of Super Forum: 6 Tips from Higher Logic Clients and Staff

Written by Jenny Pan on September 5, 2018 at 8:00 AM | 3 minute read

During our latest Champion Program Summer Challenge, we asked our clients to share their best tips for attending Super Forum 2018 in Higher Logic’s own community, the Higher Logic Users Group (HUG).

Because we can’t really say it any better, here are the grade-A recommendations brought to you by your fellow Huggers.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Marketing Automation

Email Deliverability: Why It Matters (And 4 Tips on How to Improve Yours)

Written by Brad Gurley | on August 30, 2018 at 7:50 AM | 4 minute read

Numbers matter. Whether you’re a retailer, trade association, event organizer, publisher, or a small business owner, you know that the more times people see your organization, brand, or message, the better.

More interest in your cause, more visits to your site, or more attendees for your annual conference can only be a good thing...right?

In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email deliverability.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Email Marketing, Marketing Automation, Email Deliverability

Integrate for Success: 3 Sweet Results of AMS Integrations

Written by Elizabeth Bell on August 28, 2018 at 8:00 AM | 6 minute read

Think of your database, your AMS, as the center of a wheel.

When you integrate your AMS with your online community platform, the community becomes a spoke on that wheel. Your marketing automation software becomes another spoke on that wheel.

Your AMS feeds these platforms data, and the platforms feed it right back with even more specialized data. It all makes the wheel turn.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Integration, Marketing Automation, Member Experience, Online Community

Is Marketing Automation Going to Take Away My Job?

Written by Courtney Ellis on August 23, 2018 at 8:06 AM | 3 minute read

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job.

The short answer is no. Automation can be the best piece of technology in your toolkit, enabling you to work faster and more efficiently and create content that is befitting of your amazing subscribers.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Email Marketing, Email Deliverability, Marketing Automation, Member Engagement, Customer Engagement, Marketing, Engagement

Your Guide to Building Automated Campaigns with Integrated Data

Written by Shayna McGroggan | on August 16, 2018 at 7:59 AM | 7 minute read

I’m a big fan of 80s fantasy films. In the movie The Princess Bride, one of my favorite scenes is when Inigo starts to question Vizzini’s grasp of the vernacular after hearing him use the word “inconceivable” multiple times to describe things that were clearly coming to fruition anyway. He gives Vizzini a puzzled look and says “You keep using that word. I do not think it means what you think it means.”

Refresh for those of you who are having a very Vizzini day:

in·con·ceiv·a·ble

Defined as not capable of being imagined or grasped mentally; unbelievable.

When you hear the term “integrated data,” what comes to mind? It may not mean what you think it means.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing Automation, Integration, Online Community, Engagement, Marketing

Higher Logic's Rob Wenger Announces New Role as Executive Chairman, Welcomes Kevin Boyce as New CEO

Written by Rob Wenger on August 15, 2018 at 8:00 AM | 3 minute read

At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth:

  • 2007-2015: We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers
  • 2016: We embarked on a big investment with JMI Equity, and they’ve become valued partners
  • 2017: We bought four companies and some great new products, and we’re so happy to count Saratoga Springs, Mesa, Portland, and all our remote teammates as members of the Orange Army

This journey has been a whirlwind, in the best way. All these changes have prepared us for the next phase of our amazing growth.

I’m taking on a new role as executive chairman, andI’d like to introduce you to Kevin Boyce, who is taking over as our new CEO and a board member, effective August 27.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Marketing Automation, Communications, Community Platforms & Updates

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Written by Gabrielle Wathen on August 9, 2018 at 7:55 AM | 4 minute read

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. SNMMI is a dedicated society that proudly represents 17,000 nuclear and molecular imaging professionals worldwide, working to facilitate the knowledge, tools, and resources necessary to strengthen and advance their meaningful careers in the field.

However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing Automation, Member Retention, Associations

Marketing Automation: Creepy? Or Just Good Customer Service?

Written by Shayna McGroggan | on August 2, 2018 at 8:20 AM | 5 minute read

You’re shopping online. You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Have you ever had this experience? Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience.

Tell me more, you say?

Read More »

There is 1 Comments | Join the conversation.

Topics: Marketing Automation, Customer Support, Member Experience, Associations

5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Written by Sara Maloney on July 19, 2018 at 8:16 AM | 4 minute read

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. Why? Because it’s the main way we receive valuable communications.

But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?"

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing Automation, Email Marketing, Member Engagement, Associations, Marketing, Engagement

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe