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Marketing Automation Posts

6 Email Deliverability Pitfalls and Best Practices

Written by Gabrielle Wathen on December 5, 2019 at 8:15 AM | 7 minute read

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? It’s important to understand what goes on behind the scenes after hitting send.

If you’re up against poor email deliverability rates, or simply need a refresher on deliverability best practices, assess your strategy for these common pitfalls then get busy making improvements to impact how you’ll send emails moving forward for maximum exposure.

If you were at our recent Super Forum conference, you may recall these tips from an engaging breakout session on deliverability presented by Amanda DeLuke, Higher Logic Deliverability Analyst, and Dean Canellos, Manager of Deliverability Operations.

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Topics: Email Deliverability, Email Marketing, Marketing Automation, Super Forum

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Written by Gabrielle Wathen on November 12, 2019 at 12:48 PM | 4 minute read

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention

Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Give people indisputable reasons to renew.

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Topics: Engagement, Volunteer Management, Associations, Member Retention, User Group Management, Member Engagement, Collaboration Tools, Marketing Automation, Online Community, Learning Management Systems

­­25 Things You Can't Miss at Super Forum 2019

Written by Elizabeth Bell on November 8, 2019 at 3:37 PM | 7 minute read

Whether you’re attending Super Forum 2019 or putting our annual community conference on your wish list for next year, there’s plenty to look forward to. Here are the 25 things you will be glad you didn’t miss at our 10th Super Forum.

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Topics: Marketing Automation, Online Community, Super Forum

HUG IRL: Bringing Higher Logic's Online Community to Life at Super Forum 2019

Written by Shannon Emery on October 29, 2019 at 2:55 PM | 5 minute read

The Higher Logic Users Group (HUG) is the virtual home for Higher Logic’s valued customer community, and I’m Shannon–HUG’s Community Manager! Let’s connect at #HLSF19.

We’re excited to elevate the impact of our online community by introducing a new element to our 10th annual Super Forum conference this year. We’ve dubbed it HUG In-Real-Life (IRL), and I’m here to give you a sneak peek on what to expect before you arrive.

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Topics: Customer Experience, Customer Success, Marketing Automation, Online Community, Super Forum

Association Management Systems (AMS): 5 Software Strategies

Written by Jake Fabbri on October 22, 2019 at 10:00 AM | 7 minute read

Your association provides your members with many different opportunities to develop as professionals and grow in their careers.

But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS. As you get larger or want to offer more advanced programming, managing your membership through spreadsheets or disconnected databases just won’t cut it.

(Already use an AMS for your association? These tips will help you make the most of your investment.)

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies:

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Topics: Associations, Member Experience, Member Engagement, Marketing Automation, Online Community, Integration, Events

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Written by Gabrielle Wathen on October 17, 2019 at 2:07 PM | 7 minute read

Is your association leveraging technology to its fullest potential? You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement, like data collection, mobile apps, and volunteer management programs. 

If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable member experience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day. 

Magical experiences are earned on the other side of diligent courage and execution. Embrace change. Identify what you need to deliver the member experience you want, and learn how to make the data work for you.

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Topics: Member Communities, Associations, Member Experience, Member Engagement, Marketing Automation, Online Community, Integration

6 Must-Have Learning Management System (LMS) Features

Written by Bobby Kaighn on October 3, 2019 at 9:58 AM | 6 minute read

Advanced education (certifications, specialized job training, professional development programs, and competency-based learning) is an area where associations thrive. Not only does this content establish you as a thought leader and invaluable resource in your industry, but it also can be a huge revenue-generator.

You can deliver advanced education for both new and experienced professionals through an easy-to-access, effective Learning Management System, or LMS. But when you’re comparing different LMS software, how do you know which features are essential?

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Topics: Member Communities, Associations, Online Community Software, Member Experience, Marketing Automation, Online Community, Learning Management Systems

3 Ways to Improve Membership Acquisition at Your Association

Written by Elizabeth Bell on August 1, 2019 at 9:42 AM | 4 minute read

Developing a growth strategy for your association takes time. It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. It's stressful. And, it could all result in nothing if you don't use effective tactics to drive meaningful growth.

A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition.

In this post, we’ll focus on member acquisition strategy and how associations can effectively reach potential members and convince them to join.

However, the outlook isn't all bleak. You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations.

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Topics: Marketing, Member Communities, Associations, Email Marketing, Marketing Automation, Online Community

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Written by Elizabeth Bell on July 18, 2019 at 9:45 AM | 7 minute read

Getting people to join your association is like making a sale. You need to offer them something they want enough that they’re willing to pay for it.

The problem is that many other organizations have similar offers and value propositions. So what benefits can you provide that convince people to join – and stay – with your association?

Here are six member benefit ideas that should do the trick.

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Topics: Engagement, Volunteer Management, Member Communities, Associations, Member Retention, Member Experience, Member Engagement, Marketing Automation, Online Community

4 Ways to Use Events + Conferences to Increase Online Community Engagement

Written by Gabrielle Wathen on June 11, 2019 at 1:23 PM | 5 minute read

There’s something special about attending an event that leaves you feeling invigorated, inspired, and better off for having participated. Making new connections in an environment like this can be energetic, powerful, and truly productive. It can also boost community engagement.

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Topics: Online Community Management, Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Associations, Customer Engagement, Member Engagement, Marketing Automation, Online Community, Events

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