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Marketing Automation Posts

­­25 Things You Can't Miss at Super Forum 2019

Written by Elizabeth Bell on November 8, 2019 at 3:37 PM | 7 minute read

Whether you’re attending Super Forum 2019 or putting our annual community conference on your wish list for next year, there’s plenty to look forward to. Here are the 25 things you will be glad you didn’t miss at our 10th Super Forum.

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Topics: Marketing Automation, Online Community, Super Forum

HUG IRL: Bringing Higher Logic's Online Community to Life at Super Forum 2019

Written by Shannon Emery on October 29, 2019 at 2:55 PM | 5 minute read

The Higher Logic Users Group (HUG) is the virtual home for Higher Logic’s valued customer community, and I’m Shannon–HUG’s Community Manager! Let’s connect at #HLSF19.

We’re excited to elevate the impact of our online community by introducing a new element to our 10th annual Super Forum conference this year. We’ve dubbed it HUG In-Real-Life (IRL), and I’m here to give you a sneak peek on what to expect before you arrive.

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Topics: Customer Experience, Customer Success, Marketing Automation, Online Community, Super Forum

Association Management Systems (AMS): 5 Software Strategies

Written by Jake Fabbri on October 22, 2019 at 10:00 AM | 7 minute read

Your association provides your members with many different opportunities to develop as professionals and grow in their careers.

But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS. As you get larger or want to offer more advanced programming, managing your membership through spreadsheets or disconnected databases just won’t cut it.

(Already use an AMS for your association? These tips will help you make the most of your investment.)

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies:

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Topics: Associations, Member Experience, Member Engagement, Marketing Automation, Online Community, Integration, Events

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Written by Gabrielle Wathen on October 17, 2019 at 2:07 PM | 7 minute read

Is your association leveraging technology to its fullest potential? You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement, like data collection, mobile apps, and volunteer management programs. 

If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable member experience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day. 

Magical experiences are earned on the other side of diligent courage and execution. Embrace change. Identify what you need to deliver the member experience you want, and learn how to make the data work for you.

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Topics: Member Communities, Associations, Member Experience, Member Engagement, Marketing Automation, Online Community, Integration

6 Must-Have Learning Management System (LMS) Features

Written by Bobby Kaighn on October 3, 2019 at 9:58 AM | 6 minute read

Advanced education (certifications, specialized job training, professional development programs, and competency-based learning) is an area where associations thrive. Not only does this content establish you as a thought leader and invaluable resource in your industry, but it also can be a huge revenue-generator.

You can deliver advanced education for both new and experienced professionals through an easy-to-access, effective Learning Management System, or LMS. But when you’re comparing different LMS software, how do you know which features are essential?

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Topics: Member Communities, Associations, Online Community Software, Member Experience, Marketing Automation, Online Community, Learning Management Systems

3 Ways to Improve Membership Acquisition at Your Association

Written by Elizabeth Bell on August 1, 2019 at 9:42 AM | 4 minute read

Developing a growth strategy for your association takes time. It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. It's stressful. And, it could all result in nothing if you don't use effective tactics to drive meaningful growth.

A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition.

In this post, we’ll focus on member acquisition strategy and how associations can effectively reach potential members and convince them to join.

However, the outlook isn't all bleak. You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations.

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Topics: Marketing, Member Communities, Associations, Email Marketing, Marketing Automation, Online Community

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Written by Elizabeth Bell on July 18, 2019 at 9:45 AM | 7 minute read

Getting people to join your association is like making a sale. You need to offer them something they want enough that they’re willing to pay for it.

The problem is that many other organizations have similar offers and value propositions. So what benefits can you provide that convince people to join – and stay – with your association?

Here are six member benefit ideas that should do the trick.

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Topics: Engagement, Volunteer Management, Member Communities, Associations, Member Retention, Member Experience, Member Engagement, Marketing Automation, Online Community

4 Ways to Use Events + Conferences to Increase Online Community Engagement

Written by Gabrielle Wathen on June 11, 2019 at 1:23 PM | 5 minute read

There’s something special about attending an event that leaves you feeling invigorated, inspired, and better off for having participated. Making new connections in an environment like this can be energetic, powerful, and truly productive. It can also boost community engagement.

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Topics: Online Community Management, Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Associations, Customer Engagement, Member Engagement, Marketing Automation, Online Community, Events

Onboarding for Retention: How to Engage New Members for the Long Term

Written by Elizabeth Bell on May 23, 2019 at 2:55 PM | 6 minute read

Onboarding new members is a critical step for associations, and often one that is missed or under-emphasized. That first year of membership has a big influence on whether that member will renew with you.

If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints. Engagement during their first year of membership, and every year after, is how you keep members around.

When evaluating how your onboarding program is doing, ask yourselves if these three things are true about your program:

  1. Are members quickly introduced your association’s benefits, like your member network and key resources?
  2. Are members drawn in so much that they want to remain and participate?
  3. Are staff able to introduce members to these benefits on a large scale and in a personalized way?

If the answer to any of these was no, don’t worry. We’ve got the resources you need to get your onboarding program where you want it to be.

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Topics: Communications, Engagement, Member Communities, Associations, Member Retention, Member Engagement, Marketing Automation, Online Community

The Member Journey Has Changed: Are You Changing With It?

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different. They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Topics: Communications, Engagement, Member Communities, Associations, Member Experience, Nonprofits and Charities, Member Engagement, Marketing Automation, Online Community, Integration

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