<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">

Marketing Automation Posts

3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Written by Elizabeth Bell on June 26, 2020 at 8:30 AM | 5 minute read

Associations are increasingly expected to deliver the personalized experience that members (especially younger generations) are used to.

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy.

Does this sound familiar? If it does, you’re not alone.

With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way. They sent one-off emails where needed and the same content to everyone due to technology and staff limitations.

To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Marketing, Associations, Member Retention, Member Engagement, Email Marketing, Marketing Automation

COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Written by Amanda DeLuke on June 9, 2020 at 1:45 PM | 4 minute read

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems.

I noticed the initial uptick begin in March (shortly after the announcement of many COVID-19 stay-at-home orders). These involved email blasts sent to large contact lists that hadn’t received mailings in months or more.

This caused not only a spike in volume, but a spike in complaints, unsubscribes, and mail going to the spam folder.

If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place.

Let’s dig into these deliverability challenges and how to solve them.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Engagement, Marketing, Email Deliverability, Email Marketing, Marketing Automation

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Written by Lindsay Rutz | on May 20, 2020 at 8:45 AM | 4 minute read

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. 

Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience. 

Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members:

  1. Create Educational Opportunities
  2. Use Webinars to Communicate 
  3. Onboard New Members
  4. Run Networking/Online Career Fairs Virtually
  5. Capitalize on Sponsorship
  6. Showcase Benefits of Technology
Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement, Associations, Member Experience, Member Engagement, Email Marketing, Marketing Automation, Online Community, Events

Want to Maximize Association Membership Value? Create Indispensable Engagement

Written by Elizabeth Bell on May 13, 2020 at 9:25 AM | 3 minute read

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects.

What is engagement, at its core? The more connected we are to something, the more we love it. We develop memories surrounding the people, the experiences, and the things we learn. We’re most attached to the groups or organizations that we’re most involved in.

This engagement produces things like higher retention, increased member satisfaction, and a larger membership.

And the inverse is true. You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. What are those effects?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Member Communities, Associations, Member Retention, Member Experience, Member Engagement, Marketing Automation, Online Community

7 Tips for Engaging Your Audience with a Virtual Event Community

Written by Kaila Timmons on May 1, 2020 at 8:12 AM | 5 minute read

During the plethora of free webinars and events happening right now, how can you help your virtual event stand out from the crowd?

We’ve heard a lot about how difficult it is to keep people engaged when they’re participating at their desks. It’s probably even harder when they’re working from home, due to all the distractions.

To counter this, try adding an unexpected element: community engagement.

An event community can help you create that sense of connection and engagement that you miss by not being in person.

But it’s not just “feel-good” results. Engagement helps you accomplish your larger goals for the virtual event.

Read More »

There is 1 Comments | Join the conversation.

Topics: Communications, Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Customer Engagement, Member Engagement, Collaboration Tools, Marketing Automation, Online Community, Events

10 Ways to Learn with Higher Logic

Written by Gabrielle Wathen on March 24, 2020 at 8:00 AM | 7 minute read

Here at Higher Logic, we’re passionate about lifelong learning and dedicated to providing resources to drive our customers’ to achieve their goals. Education is the foundation of success. 

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Experience, Customer Success, Marketing Automation, Online Community, Super Forum, Learning Management Systems, Product News

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Written by Gabrielle Wathen on February 4, 2020 at 6:45 AM | 9 minute read

Strong retention across a multigenerational membership base starts with an effective communications strategy. 

Here’s what we know: Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value.

Here’s what else we know: You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. 

Let’s explore 10 of the newest industry statistics revealing various association communication challenges, and thus, opportunities for strategic improvement.

Read More »

There is 1 Comments | Join the conversation.

Topics: Communications, Millennials, Associations, Member Retention, Member Engagement, Email Marketing, Marketing Automation, Online Community

Making Connections at Higher Logic’s Annual Conference: Super Forum 2019

Written by Anne-Margaret Olsson | on January 15, 2020 at 9:55 AM | 4 minute read

Editor's note: Anne-Margaret, online community manager for the American Association for Clinical Chemistry (AACC), shares her perspective on Super Forum 2019. 

There are so many great reasons for why I go to Higher Logic’s annual conference, Super Forum. One of my favorite aspects is the networking.

Super Forum brings together over 700 people every year to hear about upcoming product updates, learn best practices from other Higher Logic users, listen to motivational industry speakers, and my favorite – network. With so many Higher Logic users in one place, this is a great opportunity to learn from others.

There are two big groups I love connecting with at Super Forum: Higher Logic staff and other Higher Logic community managers.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing Automation, Online Community, Super Forum, Company News, Company Culture

Email Marketing vs. Marketing Automation [Explained]

Written by Gabrielle Wathen on January 10, 2020 at 8:30 AM | 12 minute read

A well-informed association communications strategy requires a comprehensive understanding of the differences between old-school email marketing and modern marketing automation. If you need help wrapping your head around the nuances of these technologies, you’re not alone–and you’ve come to the right place for clarity.

Did you know that 87 percent of associations consider marketing automation an important component of their current strategy? 

Yet, according to Naylor’s 2019 Association Communications Benchmarking Study, associations are increasingly struggling to effectively leverage technology like email marketing and marketing automation to deliver the customized experience members (especially younger generations) have come to expect, noting that:

  • Less than 20% feel they are effectively leveraging their career center, content management system, learning management system or marketing automation system to deliver a customized member experience
  • 3 out of 5 respondents feel they could improve their member engagement with their communications by improving their ability to customize for different subgroups
  • Nearly half (44%) of respondents agreed with the statement: “We could do a better job of promoting our communications as a member benefit”—up from 41% who felt this way in 2018

These stats reveal opportunities, and the need for some additional knowledge.

Visual learner? For maximum understanding of the differences between email marketing and marketing automation, be sure to read on and watch our featured video below (which breaks this all down in a super simplistic way).

Read More »

There are 5 Comments | Join the conversation.

Topics: Marketing, Email Marketing, Marketing Automation

2020 Association Tech: 3 Expert Tips to Guide Your Planning

Written by Gabrielle Wathen on December 19, 2019 at 11:51 AM | 7 minute read

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. 

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Experience, Collaboration Tools, Marketing Automation, Online Community, Integration

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe