Developing a growth strategy for your association takes time. It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. It's stressful. And, it could all result in nothing if you don't use effective tactics to drive meaningful growth.
A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition.
In this post, we’ll focus on member acquisition strategy and how associations can effectively reach potential members and convince them to join.
However, the outlook isn't all bleak. You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations.