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Integration Posts

4 Steps to Create Your Omnichannel Engagement Strategy

Written by Elizabeth Bell on March 6, 2019 at 10:13 AM | 5 minute read

Most people like being “regulars.” When you walk into your favorite coffee shop, and the barista greets you warmly, starts preparing the usual for you, and asks how your daughter’s big soccer tournament went, doesn’t it make you feel good? The feeling of being known and cared for is universally appreciated, even if it’s on a small level.

Many membership organizations are facing a challenge right now. And it comes down to making members feel like regulars in a quickly-evolving digital world.

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Topics: Communications, Engagement, Member Retention, Member Engagement, Marketing Automation, Online Community, Integration

SaaS Customer Onboarding: A 3-Step Guide for Streamlined Success

Written by Elizabeth Bell on February 12, 2019 at 8:18 AM | 5 minute read

Like making a first impression with a new acquaintance, SaaS customer onboarding has a big effect on whether your customer’s trajectory with your company is positive or negative.

Imagine you’re the main point of contact or user of the software element your company has purchased. You had a great experience with the salesperson, but now that you’ve signed the deal, you’re unsure about next steps. You find yourself poking around on your own and investing lots of time figuring out what to do next…

This situation doesn’t spell great news for a new customer.

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Topics: B2B Communities, User Group Communities, Customer Experience, Customer Success, Marketing Automation, Online Community, Integration

Engage Your Membership with Social Technology [Case Study]

Written by Caitlin Struhs | on February 6, 2019 at 7:45 AM | 3 minute read

The American Society of Association Executives (ASAE) was ready to take member engagement to the next level. As its member base grew, the association needed to adjust member communications to match. So it gave members a voice and a platform with powerful social networking, discussion, and information-sharing tools.

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Topics: Engagement, Member Engagement, Collaboration Tools, Online Community, Integration

What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Written by Elizabeth Bell on January 23, 2019 at 7:50 AM | 3 minute read

Automation rules. Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing.

Though it’s a tad confusing, it’s no coincidence that these two key Higher Logic features both use the word “automation,” because it reminds us how closely and effectively the two tools can work together. And for what? Improving member communications.  

To eliminate any potential confusion, let’s look at some expanded definitions – what do these terms really mean?

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Topics: Communications, Engagement, Marketing, Associations, Marketing Automation, Online Community, Integration

The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Written by Alex Mastrianni on November 14, 2018 at 5:10 AM | 4 minute read

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns?

But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff. How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns?

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Topics: Member Retention, Marketing Automation, Integration

5 Questions to Ask Before Jumping Ship on Your AMS

Written by Gabrielle Wathen on October 25, 2018 at 2:00 PM | 10 minute read

An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. In short, a great AMS is essential.

But, what happens when your AMS isn’t meeting all the needs that you think it should meet? Do you switch? When faced with this decision, there are two common misconceptions many associations fall victim to:

  1. The assumption that their AMS should be an all-in-one solution for every business objective.
  2. If their AMS isn't the all-in-one-solution they thought it would be, they think switching AMS providers is the best solution to fill those gaps.

If this sounds familiar, trust us, your association is not alone in contemplating a switch. However, we’ve seen far too many associations waste valuable time and resources on a switch, only to run into similar dissatisfaction with their new database down the road.

Help us help you avoid this.

We know, we know… you have your reasons for wanting to switch your AMS, but what are they? Our experience tells us you can save your association from months of costly deliberation and implementation woes.

Address these five questions before jumping ship.

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Topics: Community Platforms & Updates, Associations, Online Community Software, Marketing Automation, Online Community, Integration

Create the 3 Most Common Automated Campaigns in No Time

Written by Shayna McGroggan | on September 6, 2018 at 8:00 AM | 5 minute read

People seem to love trilogies, trios—really, anything in threes.

You’re not a true Star Wars fan unless you’ve seen A New Hope, The Empire Strikes Back, and Return of the Jedi. How many people would still be fans of the Two Stooges, Two Musketeers, or Two Amigos? Heck, being that our Saratoga, NY office is in a town known for their horse racing track, the magic of the trifecta is not lost on us.

We recently released the 2018 State of Marketing Automation: Association Benchmark Report, which reported the three most popular automated campaigns for associations:

  • New member onboarding
  • Membership renewals
  • Event promotion
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Topics: Associations, Member Engagement, Marketing Automation, Online Community, Integration

Integrate for Success: 3 Sweet Results of AMS Integrations

Written by Elizabeth Bell on August 28, 2018 at 8:00 AM | 6 minute read

Think of your database, your AMS, as the center of a wheel.

When you integrate your AMS with your online community platform, the community becomes a spoke on that wheel. Your marketing automation software becomes another spoke on that wheel.

Your AMS feeds these platforms data, and the platforms feed it right back with even more specialized data. It all makes the wheel turn.

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Topics: Member Experience, Marketing Automation, Online Community, Integration

Your Guide to Building Automated Campaigns with Integrated Data

Written by Shayna McGroggan | on August 16, 2018 at 7:59 AM | 7 minute read

I’m a big fan of 80s fantasy films. In the movie The Princess Bride, one of my favorite scenes is when Inigo starts to question Vizzini’s grasp of the vernacular after hearing him use the word “inconceivable” multiple times to describe things that were clearly coming to fruition anyway. He gives Vizzini a puzzled look and says “You keep using that word. I do not think it means what you think it means.”

Refresh for those of you who are having a very Vizzini day:

in·con·ceiv·a·ble

Defined as not capable of being imagined or grasped mentally; unbelievable.

When you hear the term “integrated data,” what comes to mind? It may not mean what you think it means.

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Topics: Engagement, Marketing, Marketing Automation, Online Community, Integration

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