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Events Posts

Association Management Systems (AMS): 5 Software Strategies

Written by Jake Fabbri on October 22, 2019 at 10:00 AM | 7 minute read

Your association provides your members with many different opportunities to develop as professionals and grow in their careers.

But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS. As you get larger or want to offer more advanced programming, managing your membership through spreadsheets or disconnected databases just won’t cut it.

(Already use an AMS for your association? These tips will help you make the most of your investment.)

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies:

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Topics: Associations, Member Experience, Member Engagement, Marketing Automation, Online Community, Integration, Events

4 Ways to Use Events + Conferences to Increase Online Community Engagement

Written by Gabrielle Wathen on June 11, 2019 at 1:23 PM | 5 minute read

There’s something special about attending an event that leaves you feeling invigorated, inspired, and better off for having participated. Making new connections in an environment like this can be energetic, powerful, and truly productive. It can also boost community engagement.

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Topics: Online Community Management, Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Associations, Customer Engagement, Member Engagement, Marketing Automation, Online Community, Events

3 Ways to Use Virtual Events to Promote eLearning Programs

Written by Jocelyn Fielding on June 4, 2019 at 8:30 AM | 4 minute read

Electronic learning (eLearning) programs have taken on many shapes and sizes over the years, but sometimes it can be hard to drum up excitement for new (or existing) offerings.

Why is this? Because learners often assume the resources will always be there for them, so there’s no rush to engage.

Enter: Virtual events. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement.

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Topics: Engagement, Associations, Member Engagement, Learning Management Systems, Events

6 Tips to Maximize the Success of Your Association’s Publication

Written by Gabrielle Wathen on May 2, 2019 at 2:47 PM | 6 minute read

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that.

For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. But what if you aren’t seeing the results you want to see? What if your readers aren't engaged? To get your members excited about your association’s publication, you have to deliver one that grabs their attention and delivers the resources they want and need.

If your association’s publication isn’t performing well, it’s time to assess your strategy. If your association has never considered creating a publication, ask yourself why.

Association publications boast a number of benefits, presenting opportunities to:

    • Establish your association as an industry thought leader
    • Strengthen the knowledge of your members + readers
    • Build rapport with your community
    • Enhance professional relationships with partners + sponsors
    • Improve member retention
    • Increase non-dues revenue

Did that get your attention? (That last benefit tends to get people excited.)

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Topics: Associations, Member Retention, Member Engagement, Marketing Automation, Online Community, Advertising, Events

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