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Events Posts

Building Buy-In for an Online Community at Your Association

Written by Elizabeth Bell on May 29, 2020 at 12:09 PM | 11 minute read

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team.

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Topics: Communications, Engagement, Volunteer Management, Member Communities, Associations, Member Retention, Member Experience, Member Engagement, Collaboration Tools, Email Marketing, Online Community, Events

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Written by Lindsay Rutz | on May 20, 2020 at 8:45 AM | 4 minute read

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. 

Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience. 

Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members:

  1. Create Educational Opportunities
  2. Use Webinars to Communicate 
  3. Onboard New Members
  4. Run Networking/Online Career Fairs Virtually
  5. Capitalize on Sponsorship
  6. Showcase Benefits of Technology
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Topics: Engagement, Associations, Member Experience, Member Engagement, Email Marketing, Marketing Automation, Online Community, Events

7 Tips for Engaging Your Audience with a Virtual Event Community

Written by Kaila Timmons on May 1, 2020 at 8:12 AM | 5 minute read

During the plethora of free webinars and events happening right now, how can you help your virtual event stand out from the crowd?

We’ve heard a lot about how difficult it is to keep people engaged when they’re participating at their desks. It’s probably even harder when they’re working from home, due to all the distractions.

To counter this, try adding an unexpected element: community engagement.

An event community can help you create that sense of connection and engagement that you miss by not being in person.

But it’s not just “feel-good” results. Engagement helps you accomplish your larger goals for the virtual event.

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Topics: Communications, Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Customer Engagement, Member Engagement, Collaboration Tools, Marketing Automation, Online Community, Events

How Associations Are Using Community to Support Their Members During COVID-19

Written by Elizabeth Bell on April 14, 2020 at 4:22 PM | 6 minute read

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries.

And it makes sense: In a time when we’re all craving connection, what’s more perfect than a community dedicated to your success and your industry?

We spoke with a few of those customers to hear more about their initiatives, and we're sharing a few of these observations with you, to encourage you and maybe inspire some ideas for your own organization.

We're sharing four ways we're seeing communities used to bring connection and enhance these associations' missions during these times.

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Topics: Engagement, Member Communities, Associations, Member Experience, Member Engagement, Collaboration Tools, Online Community, Events

Run Your Virtual Event with Confidence: Tips for a Great Show

Written by Gina Vavra on March 19, 2020 at 12:56 PM | 6 minute read

As COVID-19 forces events from in-person to virtual, the first and most essential thing is a mindset shift: Going digital was not your plan, but it’s your chance to make the most of a bad situation.

While you take a step back and re-orient yourself to running a virtual event, you have some freedom to re-envision what your event will look like. Your virtual conference can still be meaningful and engaging for your audience.

Speaking of your audience, they’re craving connection and support right about now. Your event can be one of the things that meets that need.

Let’s refocus together.

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Topics: Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Online Community Software, Customer Engagement, Member Engagement, Online Community, Events

Higher Logic Offering Free Solution to Help Organizations with Virtual Events in the Face of Coronavirus

Written by Kevin Boyce on March 12, 2020 at 12:07 PM | 7 minute read

Our hearts go out to individuals and communities that have been affected by the novel coronavirus (COVID-19). As COVID-19 concerns grow, conferences and in-person events are being cancelled left and right to protect people and "flatten the curve" of this virus.  

Zendesk Relate, SXSW, the National Comprehensive Cancer Network, SaaStr, Association of University Technology Managers, Facebook F8…the list goes on, from small meetings to huge conferences.  

But instead of cancelling outright, some companies are opting to take their events digital, like Adobe Summit, Zendesk Relater, IBM Think, and Google Cloud Next 

We’re encouraging organizations to adopt a similar approach: With the technology available to you, you can deliver meaningful experiences and engagement to your attendees until you can safely hold large in-person events. 

To make this a reality, we’re stepping in to help.

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Topics: Online Community, Events, Company News

Association Management Systems (AMS): 5 Software Strategies

Written by Jake Fabbri on October 22, 2019 at 10:00 AM | 7 minute read

Your association provides your members with many different opportunities to develop as professionals and grow in their careers.

But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS. As you get larger or want to offer more advanced programming, managing your membership through spreadsheets or disconnected databases just won’t cut it.

(Already use an AMS for your association? These tips will help you make the most of your investment.)

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies:

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Topics: Associations, Member Experience, Member Engagement, Marketing Automation, Online Community, Integration, Events

4 Ways to Use Events + Conferences to Increase Online Community Engagement

Written by Gabrielle Wathen on June 11, 2019 at 1:23 PM | 5 minute read

There’s something special about attending an event that leaves you feeling invigorated, inspired, and better off for having participated. Making new connections in an environment like this can be energetic, powerful, and truly productive. It can also boost community engagement.

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Topics: Online Community Management, Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Associations, Customer Engagement, Member Engagement, Marketing Automation, Online Community, Events

3 Ways to Use Virtual Events to Promote eLearning Programs

Written by Jocelyn Fielding on June 4, 2019 at 8:30 AM | 4 minute read

Electronic learning (eLearning) programs have taken on many shapes and sizes over the years, but sometimes it can be hard to drum up excitement for new (or existing) offerings.

Why is this? Because learners often assume the resources will always be there for them, so there’s no rush to engage.

Enter: Virtual events. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement.

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Topics: Engagement, Associations, Member Engagement, Learning Management Systems, Events

6 Tips to Maximize the Success of Your Association’s Publication

Written by Gabrielle Wathen on May 2, 2019 at 2:47 PM | 6 minute read

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that.

For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. But what if you aren’t seeing the results you want to see? What if your readers aren't engaged? To get your members excited about your association’s publication, you have to deliver one that grabs their attention and delivers the resources they want and need.

If your association’s publication isn’t performing well, it’s time to assess your strategy. If your association has never considered creating a publication, ask yourself why.

Association publications boast a number of benefits, presenting opportunities to:

    • Establish your association as an industry thought leader
    • Strengthen the knowledge of your members + readers
    • Build rapport with your community
    • Enhance professional relationships with partners + sponsors
    • Improve member retention
    • Increase non-dues revenue

Did that get your attention? (That last benefit tends to get people excited.)

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Topics: Associations, Member Retention, Member Engagement, Marketing Automation, Online Community, Advertising, Events

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