<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Engagement Posts

The Art of Newsjacking

Written by Josh Bernoff | on July 20, 2016 at 9:00 AM | 5 minute read

 

You have a plan for your posts, whether for a blog or a community. The plan is orderly. It allows you time to prepare things.

Meanwhile, news is happening. Your readers are reading about what Donald Trump just said about the judge in the Trump University trial, how a majority of Britons want to leave the EU, and how five police were killed in an ambush in Dallas. Is this noise?

No, it’s an opportunity.

Read More »

There is 1 Comments | Join the conversation.

Topics: Communications, Marketing, Engagement, Online Community

Pokémon Go -- The Community for Everyone

Written by Lindsay Starke | on July 18, 2016 at 9:00 AM | 4 minute read

Have you heard about this new game, Pokémon Go? I hear it’s kind of a big deal.

Read More »

There is 1 Comments | Join the conversation.

Topics: Engagement, Online Community, Community Platforms & Updates

Secrets to Ending the Re-Training Cycle in Your Association

Written by Julie Dietz on July 13, 2016 at 8:30 AM | 4 minute read

Have you ever been frustrated by employee turnover and the training that inevitably comes after you finally find a replacement?

An employee takes an opportunity outside the organization, you get your new membership director and supporting staff trained on your AMS, member needs, and organizational policies - then the dreaded conversation happens again. Another employee is leaving, and you have to start all over.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Engagement, Online Community, Marketing Automation

Your Growing Organization Needs an Online Community

Written by Molly Talbert | on July 12, 2016 at 9:00 AM | 3 minute read

Ok, here’s the question: what do member retention, organizational growth and your website all have in common?

Answer: community (that is, if you have one).

Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement, Member Retention, Customer Communities, Member Communities, Online Community

How to Spot a Disengaged Employee in Your Association Staff (And What to Do About It)

Written by Christina Green | on July 6, 2016 at 8:30 AM | 5 minute read

The State of the American Workplace report from Gallup estimated that 70% of American workers are not engaged. That's a troubling statistic. Employees who are not engaged cost employers more money, reduce productivity, and decrease the morale of others around them.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Engagement, Online Community, Marketing Automation

Is Your Online Community Sitting in Summertime Silence?

Written by Heather Arkwright | on July 5, 2016 at 8:30 AM | 3 minute read

It’s that time of year again. Summer is in full swing and it’s too nice to sit at your desk all day -- and the proof is in your engagement numbers.

What’s happening? For unseasoned community manager, it can be hard to tell if your lower engagement rates are early signs of a long term downtrend, or just a temporary lack of energy.

Don’t worry -- you’re probably experiencing the summertime silence.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Online Community

Build a Better Organization with Community

Written by Molly Talbert | on June 28, 2016 at 8:30 AM | 4 minute read

Community will help your customer relationships -- they’ll feel more connected to you and to other people who use your product.

But will community help your entire organization?

You bet.

Read More »

There are 2 Comments | Join the conversation.

Topics: Engagement, Customer Support, Customer Communities, Online Community

Community Enhances Your Product Enhancements

Written by Molly Talbert | on June 22, 2016 at 11:30 AM | 3 minute read

It’s simple: online communities are the most efficient tool for knowing what your customers think, predicting what they’ll do or need, and retaining them for the long-term.

And that all adds up to a better product.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement, Customer Communities, Online Community, Online Community Software

3 Unsexy, But Essential Steps to Planning Your Organization's Next Event

Written by Cathy Clifton on June 14, 2016 at 8:30 AM | 4 minute read

Event planning is a sexy career filled with all the glamour of fancy dresses, cocktail parties, and worldwide travel, right? Not quite. Those exciting perks are just a few of many common misconceptions in the event planning industry.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Marketing Automation, Member Experience, Customer Experience, Engagement

How to Win Friends and Influence People: Three Lessons for Community Managers

Written by Molly Talbert | on June 9, 2016 at 8:30 AM | 6 minute read

I’m sure you’ve heard of it, but have you actually ever read Dale Carnegie’s book, “How to Win Friends and Influence People”? If not, you probably should -- it’s an important read for anyone, but especially community professionals.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement, Online Community Management, Member Experience, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe