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Engagement Posts

How to Get Amazon-Level Personalization (With No Extra Effort)

Written by Julie Dietz on October 10, 2016 at 8:30 AM | 5 minute read

I'm attending a wedding next month. This is a wedding without a gift registry, which should be illegal because I spent well over an hour scrolling through "wedding gifts" on Amazon before I figured out what to give the happy couple.

Gift hunting was exhausting and stressful, so I waited until the next day to look for a dress to wear. That, however, went much faster. As soon as I logged on to Amazon I was shown some beautiful, wedding-appropriate dresses (along with a few "congratulations" greeting cards). The dresses were Amazon's suggestion, and that personalized recommendation created an ideal online experience for me.

Amazon is a master at this. They're incredibly effective at engaging their audience through personalization, including on-screen purchase suggestions and personalized emails.

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Topics: Engagement, Marketing Automation, Customer Experience

Don't Overlook the Power of Online Community Micro-Influencers

Written by Molly Talbert | on October 6, 2016 at 9:00 AM | 4 minute read

Ok, name the first social media influencer who comes to mind. Got it?

You probably thought of a Kardashian or Jenner. They’re all over the news and social media, and even if you don’t pay attention, it’s hard to avoid them. And companies definitely take notice -- one tweet or Instagram post from a Kardashian or Jenner can make or break a product (and can cost tons of money). But are they really as influential as they seem?

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Topics: Engagement, Marketing, Online Community Management, Online Community

Establishing the Business Value of Online Communities

Written by Lauren Perkins | on September 28, 2016 at 9:30 AM | 5 minute read

We can all agree that every organization's CEO and leadership team is accountable for determining what adds value to the business. The very best ones are focused on creating and delivering value for all stakeholders inside and outside of the organization. It is natural that the first question they ask when we talk about community is: Can community affect the bottom line? And if so, how?

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Topics: Online Community Management, Engagement, Communications, Online Community

Can Email Make Online Community Gamification Fun?

Written by Heather Arkwright | on September 27, 2016 at 9:00 AM | 5 minute read

Watching the adrenaline-inducing Olympics inspired me to think about ways community professionals can refine our own systems for awarding our community users. How can we make gamification more authentic and fun?

At this point, community professionals are all pretty well-versed in the value of enacting gamification campaigns for our communities. But another crucial part of gamification -- one that’s often overlooked -- is alerting members via email.

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Topics: Engagement, Online Community Management, Online Community

Turn Your 'Over Eager' Online Community Members into Super Users

Written by Heather McNair on September 22, 2016 at 8:30 AM | 4 minute read

Do you have one member -- or several -- whose engagement is off the charts?

Every time the average member posts, one of your over eager member posts many more times, far outshining the runner up. It might seem overwhelming, but don’t fret -- you actually hit a goldmine.

Congratulations -- you just found a super user.

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Topics: Engagement, Online Community Management, Online Community

Mobilize Members: How Online Community Can Change the Election Landscape

Written by Molly Talbert | on September 20, 2016 at 8:30 AM | 4 minute read

Elections. The national election is on almost everyone’s mind these days (for better or worse).

But how many of your members are thinking about your organization’s board elections? Probably not as many people as you’d like.

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Topics: Online Community Management, Engagement, Online Community

Make Your Community a Habit

Written by Rob Hefferon on September 12, 2016 at 8:30 AM | 6 minute read

What was the first thing you did when you woke up this morning? If you’re like me, you may have instinctively rolled over and grabbed your phone to check your Facebook news feed. Once I login, I post comments, respond to friends, and share content. Wouldn’t your community benefit from this level of engagement from your members?

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Topics: Engagement, Social Media, Online Community Management, Online Community

How the Membership Economy Supports Community: An Interview with Robbie Kellman Baxter

Written by Caitlin Struhs | on September 7, 2016 at 8:00 AM | 6 minute read

Robbie Kellman Baxter is the author of “The Membership Economy.” We had the chance to chat with Robbie about the Membership Economy and how to successfully apply this approach to online communities - here are the highlights.

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Topics: Engagement, Marketing, Online Community Management, Online Community

How to Use Data to Solve Your Biggest Online Community Participation Problems

Written by Julie Dietz on September 6, 2016 at 8:30 AM | 7 minute read

When I joined my first online community 8 years ago, I was excited to see and take part in key discussions in my industry. The association I belonged to had launched a private online community for members earlier in the year and I couldn't wait to get involved. But when I logged in, I thought there was something wrong with my browser. Every group and discussion area was a ghost town. Even the questions that I now know were seed questions from the organization didn't have any responses.

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Topics: Online Community Management, Engagement, Member Experience, Customer Experience, Online Community

AARC Works to Advance Health Care Through Its Online Community [Case Study]

Written by Caitlin Struhs | on August 31, 2016 at 9:00 AM | 4 minute read

The American Association for Respiratory Care (AARC) is an association for respiratory care and allied health professionals interested in cardiopulmonary care. It’s also the only professional organization supporting respiratory care in the United States. AARC is a long-time Higher Logic client, and we recently checked in with it’s community team: Asha Desai, project manager and HOD liaison, and Amanda Feil, membership development manager. Read the highlights from our chat on how AARC’s online community has impacted its members over the years.

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Topics: Online Community Management, Engagement, Communications, Online Community

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