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Engagement Posts

How to Establish Key Online Community Metrics Before You Launch

Written by Joshua Paul | on April 9, 2015 at 8:30 AM | 4 minute read

The launch of a private online community is often met with expectations from all sides—organizational leaders, community members, and the community management team. Each has their own definition of a "successful online community."

Your investors, board members, and upper-level management will want to see that your online customer or member community is a worthwhile financial investment. While your community members will want to see that your online community is a meaningful place to spend their time. Lastly, your community management team will want to know where to focus their efforts and whether your current strategy is working.

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Topics: Engagement, Online Community

Live Events Can Spring Community Engagement into Action

Written by Caitlin Struhs | on March 20, 2015 at 9:12 AM | 2 minute read

As everything begins to thaw out, both people and communities crave activity after a long winter indoors, and perhaps a stretch of social hibernation, too. It's time to open up the doors for fresh new events and meet ups.

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Topics: Engagement, Online Community Management, Social Media, Online Community

Why An Engaging Online Community Starts with Company Wide Participation

Written by Katie Bapple | on March 19, 2015 at 8:20 AM | 4 minute read

By now, we all know executive buy-in is important when creating an online customer or member community. Without it, community would hardly even be a discussion. However, getting your senior management on board is just a starting point. Writing a check, committing to a community platform and getting marketing to send an email doesn't even scratch the surface. To build a successful community, a foundation of unfaltering and abundant internal support is essential.

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Topics: Online Community Management, Engagement, Online Community

KPIs For Community Success: Measure What Matters

Written by Andy Steggles | on March 13, 2015 at 10:17 AM | 2 minute read

Trying to figure out how to measure the success of your community? There's no one size fits all for picking key performance indicators (KPIs). That shouldn't come as a surprise - the measures of success for an internal community within an organization should be different than an external association or customer support community.

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Topics: Online Community Management, Engagement, Online Community

Want a Thriving Online Community? Create a Village

Written by Sarah Robinson | on March 11, 2015 at 4:22 PM | 2 minute read

The world we live in is becoming a place where isolation and lack of human connections is the norm. We don't know our next-door neighbors. Technology means we don't actually have to talk to or interact with anyone. Our jobs take us far away from friends and family. As I watch these realities day in and day out, I'm struck by the contrast of the rapidly rising trend in the demand for communities. The more our complex world isolates us, the more we seek out human connection and a place to belong.

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Topics: Online Community Management, Engagement, Online Community

Launching an Online Community: How to Determine if Your Target Audience Will Engage

Written by Katie Bapple | on January 29, 2015 at 8:49 AM | 4 minute read

Once you decide on the perfect topic for your new online customer or member community, it can be tempting to hit the ground running with your launch plans.

However, before you get too far along, it's important to figure out your total feasible market size. By taking the time to assess your target audience's level of interest, you can determine whether an online community is the type of engagement platform your target audience is likely to participate in.

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Topics: Online Community Management, Engagement, Communications, Social Media, Online Community

Why Creating an Active Online Community Starts With Choosing the Right Topic

Written by Katie Bapple | on January 15, 2015 at 10:05 AM | 5 minute read

So, you want to create an online community.

That's great! Whether you're a company interested in providing a space for your customers to collaborate, an organization interested in uniting your members, or a niche interest group simply aiming to connect people with other likeminded individuals, your online community strategy can be a valuable part of achieving your goals.

However, planning, launching, and managing an online community can also be a lot of work and a substantial investment. That's why it's important to figure out exactly what type of online community you're creating from the very beginning of the planning process. When you take the time to determine the right topic and target audience, you can avoid a common pitfall — creating a community with no purpose or audience.

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Topics: Online Community Management, Engagement, Online Community

The First Five Places to Look to Increase Online Community Engagement

Written by Joshua Paul | on November 25, 2014 at 9:55 AM | 5 minute read

By now, you're well aware how important ongoing engagement is to the success of your online customer or member community. Without active conversations in your discussion forums or dedicated readers for your content, your entire online community management strategy falls flat.

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Topics: Online Community Management, Engagement, Online Community

Thankful for Communities

Written by Lauren Wolfe | on November 24, 2014 at 10:43 AM | 2 minute read

At Higher Logic, we're thankful to work with 25 million users in over 200,000 communities. Our clients span the globe supporting industries of every kind, and it's important to us to bring like-minded people together. During this time of thanks, the entire Orange Army feels grateful for its supportive clients and active Huggers.

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Topics: Engagement, Community Platforms & Updates, Online Community

Online Community Management: How to Get People to Participate [Quick Tip]

Written by Katie Bapple | on November 13, 2014 at 8:01 AM | 2 minute read

During my first year in online community management, I created a survey for a council of more than 1,000 members. The questions aimed to create an in-depth understanding of activity-related behavior patterns and general community utilization habits. I spent weeks on this survey, ensuring I had the perfect questions that would enable me to analyze every deterrent, motivation and decision-making factor of their interactions in the online community.

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Topics: Online Community Management, Engagement, Online Community

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