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Engagement Posts

Online Community Marketing Plan: 5 Examples of Retargeting Campaigns that Boost Activity

Written by Joshua Paul | on June 17, 2015 at 7:00 AM | 5 minute read

You've built an attractive online community, people are logging in but something is missing. A way to maintain that engagement and continually highlight the value of your online community.

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Topics: Online Community Management, Communications, Engagement, Online Community

Take Advantage of Summertime Community Engagement

Written by Sarah Robinson | on June 16, 2015 at 9:32 AM | 2 minute read

Let us know what you think of our first video blog from guest blogger Sarah Robinson. A full transcript of her video chat also is included below - enjoy!

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Topics: Online Community Management, Engagement, Online Community

Accessibility: Getting Everyone Engaged

Written by Mark Eichler on June 4, 2015 at 5:12 PM | 3 minute read

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The bottom line: websites should be easy to use. A user-friendly and responsive website means going beyond fun graphics and intuitive navigation. This means every web page should be visually approachable for every kind of user across the spectrum of visual limitations. 

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Topics: Community Platforms & Updates, Customer Experience, Member Experience, Engagement, Online Community, Marketing Automation

Crafting Email Campaigns for Community Adoption and Engagement

Written by Caitlin Struhs | on May 21, 2015 at 9:30 AM | 3 minute read

HigherLogic_Blog_Email_Campaigns_for_Community_Informz

Our guest author is Peter Nelson, Director of Product Management at Informz.

I feel very fortunate that the timing of my working life corresponds with the “PC revolution.” The computer completely transformed not just the business world – previously the primary domain for computing technology – but the world in general. Just about any organization could harness that new found computing power to further its interests.

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Topics: Engagement, Marketing, Communications, Online Community Management, Online Community, Marketing Automation

Great Newsletter Tactics for Communicating with Your Community

Written by Sarah Robinson | on May 18, 2015 at 3:00 PM | 3 minute read


One of the biggest frustrations I hear from community managers centers around how to communicate with members in an effective way (i.e. the information actually gets read!). I belong to a lot of communities, so I’m on the receiving end of these types of communications every day. My inbox is flooded with it, in fact. To be honest, I delete most of it before I even open it. But what doesn’t get deleted? What really grabs my attention and keeps me coming back? I’d like to share three real-life examples.


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Topics: Communications, Engagement, Online Community Management, Online Community, Marketing Automation

How to Increase Online Community Participation Using Retargeting

Written by Katie Oakes on May 7, 2015 at 8:30 AM | 4 minute read

The most frequently asked questions in community management: How can I increase participation in my online community? Community managers are constantly thinking up new ways to get people to come back to the community and convert on various calls-to-action

Regardless of whether the goal is to encourage community members to consume more content, participate in more discussions, complete a survey, or register for a new event, the goal is always the same: engagement. That's why community managers work hard to turn participation into long-term engagement.

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Topics: Online Community Management, Communications, Engagement, Online Community

Private Online Communities: How to Write Headlines that Drive Engagement

Written by Joshua Paul | on April 28, 2015 at 9:40 AM | 5 minute read

We live in a world that is saturated with more content than any one person can consume. You see in every time you open your browser, tap an app in your phone, check your inbox, or scroll through your social stream. If you're experiencing content overload online, you can bet that your customers are too.

So how do you cut through the noise to get eyes to your private online community?

Building a private online customer or member community requires a commitment to consistently growing engagement over time, with the ultimate goal of creating a social space where people can come together to share values and experiences. Marketers and community managers have one large challenge in common.

The challenge:
Convince your busy target audience to take precious time out of their lives to engage with your company or organization.
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Topics: Online Community Management, Engagement, Communications, Online Community

Improve Your Community Engagement in Three Easy Steps

Written by Rob Wenger on April 23, 2015 at 11:00 AM | 2 minute read

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Topics: Online Community Management, Engagement, Online Community

How to Get the Most Out of Your Online Community Metrics

Written by Katie Oakes on April 16, 2015 at 8:30 AM | 4 minute read

Seasoned community managers know that data-driven decision making is essential to growing and managing perpetually active online communities. According to The Community Roundtable's State of Community Management research, "best-in-class online communities are almost twice as likely to be able to measure their value to the organization." 

While there is a lot that goes into managing a thriving online community, the same report notes that online community management teams that can report on their community's value to the company are tracking many more metrics than average online communities.

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Topics: Engagement, Online Community

When to Open, When to Close: Adding New Communities

Written by Andy Steggles | on April 10, 2015 at 4:21 PM | 3 minute read

Many communities feel the pressure from committees, interest groups and other members to open new communities within their site (example: a Community for teachers has a lot of discussions on curriculum across the state, and members of a committee would like to start a separate community within the site). It's a tall order if those groups aren't prepared to develop a community plan, create seed questions and advocate on its behalf for support and engagement. These frequent requests can wear on community managers, who don't want to give out free tickets to possibly non-active communities.

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Topics: Online Community Management, Engagement, Online Community

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