As a community manager, you’ve learned that community management is made up of many different parts. It’s an interdisciplinary field involving tactics like people skills, psychology, strategy and analytics, to name a few.
There can be a lot to juggle and if you’re not a numbers person, one of the most daunting tasks can be tracking data and analytics—too many balls in the air, right? Most community platforms have at least basic tracking analytics and a dashboard (if yours doesn’t, definitely consider switching).
Yet, even with the data right there, it can be tempting to ignore or under-utilize the incredible tool right there in front of you. We get it—new can be scary. Maybe you’ve never been trained to analyze data and you don’t feel qualified to do so. But don’t make the common mistake of avoiding a new opportunity to learn and grow your community.
The most successful online communities across the nation all have one thing in common, they are backed by a powerful business strategy. Sometimes this means keep customer engaged and leveraging the social activity in the community identify revenue opportunities for your business. For other organizations, the online community generates revenue directly. The following outlines how the latter.
When you are responsible for bringing new members into your online customer or member community, there is no such thing as a second impression. In a world where first impressions are often the only impression that you get, the task to crush it in one interaction can feel daunting.
It is like speed dating in that way. People go to speed dating events voluntarily, just as they do to your online community, but you only have a few seconds to get people to want to learn more about you.
However, in online community management, your first impression usually involves never actually coming face to face with the person you are aiming to impress. I'm talking about the all-important welcome email.
Does your volunteer program have a scoring system? When it comes to supporting volunteer programs, especially within an online community, the limitation is always staff time and resources. And the best-case scenario is being able to track how individuals’ volunteering efforts and the volunteer program overall impacts your organization. This is where your community can help—develop a score card for your volunteers to participate and track their engagement.
The latest installment in Sarah's video blog includes some easy, breezy advice for creating summertime content on your community. Enjoy!
Podcasts have been available in the Apple iTunes store since 2006. However, the on-demand form of audio streaming never truly penetrated public consciousness until this past year.
Getting your new members involved in your online community from the start is a good way to build engagement and retention. Plus, thanks to automation, it makes the work of community managers a little less labor-intensive.
What’s important for your organization and your member community, and what metrics are best for you to focus on? Basically, how should your community be performing to meet organizational goals?
The best benchmarking and engagement reporting for your community comes from a comprehensive look at your overall best practices for engaging members. This varies depending on the size of your organization, the industry and how involved you already are with training, networking and advocacy programs.
Guest blogger Glen Justice is the Managing Editor for Marketing at CQ Roll Call. A journalist for 25 years, he now writes for association and advocacy professionals on the Connectivity blog.
Here’s a statistic that may not surprise you: fully 77 percent of advocacy professionals say their program relies on email to reach their members, according to a survey by CQ Roll Call.