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Engagement Posts

One Sure-Fire Way to Wreck Your Community

Written by Lindsay Starke | on March 14, 2016 at 9:30 AM | 3 minute read

In 1973, a team of researchers went into a nursery school and found a group of children who seemed to enjoy drawing. They then divided these children into three groups. The first group was told beforehand they would receive a reward (in this case, a special certificate) for drawing. The second group also received the reward upon drawing, but were not told about it ahead of time. And the final group received no reward for drawing.

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Topics: Online Community Management, Engagement, Online Community

Crowdsourcing Your Community Goals

Written by Caitlin Struhs | on March 8, 2016 at 9:00 AM | 4 minute read

Are you part of a community making information available and accessible to others? It could be a national association for the healthcare industry, a Reddit group for gaming geeks or even the anonymous pages of Wikipedia. The key: you and a group of people are coming together to be productive and hopefully offer something to whatever at-large community you care about.

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Topics: Volunteer Management, Online Community Management, Engagement, Online Community

Let's Rock, Rattle and Roll at AUDC in Austin!

Written by Kim Deering | on March 2, 2016 at 12:00 PM | 2 minute read

ABOUT THE SHOW

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Topics: Engagement, Online Community

Art By Jason Kampf: Higher Logic Hosts First Office Art Installation

Written by Lauren Wolfe | on February 25, 2016 at 8:00 AM | 2 minute read

We’re getting even more creative at our new Higher Logic headquarters in Arlington, VA. Last week we co-hosted our first art show with Barbara Hawthorn Interiors, Ltd., featuring local artist Jason Kampf. Special thanks to Barbara and her team for their help in making this dream of ours a reality and introducing us to Jason!

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Topics: Online Community Management, Engagement, Social Media, Online Community

How to Manage Without a Community Manager

Written by Molly Talbert | on February 22, 2016 at 10:00 AM | 6 minute read

Can you have a community without a community manager? Communities don’t just happen -- they’re built and nurtured over time, so having a dedicated community manager is ideal. But sometimes it’s just not realistic -- there isn’t the money or executives don’t realize how important community managers are for ensuring ROI. If that’s the case -- what do you do?

Don’t be deterred if you can’t hire a community manager (yet). If your growing organization is excited and ready for a community, you can create a thriving ecosystem without one -- if you have a good plan in place.

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Topics: Online Community Management, Engagement, Online Community

How to Disagree Nicely

Written by Molly Talbert | on February 10, 2016 at 10:00 AM | 4 minute read

What happens when you're triggered? Knowing how to respond to a comment -- either general or directed at you -- can be tough,especially on the internet where tone and sarcasm are easily lost without body language. But knowing how to manage your anger and calm the situation are important skills if you value virtual communities. It’s impossible to avoid conflict, so it’s important to be prepared to keep it from spiraling out of control.

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Topics: Online Community Management, Engagement, Online Community

Keeping Goals with Social Fitness

Written by Molly Talbert | on February 9, 2016 at 9:30 AM | 5 minute read

We all know engagement can help your community members become more active, but can it also help your waistline?

More and more of our lives are online, from professional communities to social media. So what happens when you bring your fitness routine online? There are many benefits to working out with a partner -- you both push each other and hold each other accountable -- but does it work if your fitness partner(s) are virtual?

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Topics: Engagement, Online Community

Is Twitter a Community?

Written by Molly Talbert | on February 1, 2016 at 8:30 AM | 5 minute read

Is Twitter a community? For many, it’s a straightforward answer. Here’s the catch: not everyone agrees on what the right answer is. Some say ‘yes,’ some say ‘no.’

So what’s the deal?

That brings us to the (digital) age-old question: what’s the difference between social media and online communities? Many people think they’re one in the same -- they both bring people together, right? -- but there are important differences to be aware of.

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Topics: Engagement, Social Media, Online Community

How to Make Visiting Your Online Community a Habit for Customers or Members

Written by Christina Green | on January 28, 2016 at 8:30 AM | 4 minute read

American politician, Frank A. Clark, once said, “A habit is something you can do without thinking, which is why most of us have so many of them.†Nowhere is that more obvious than on the Internet. Most people visit the same sites, do the same things, almost without realizing it. When we can't follow our Internet habit, because of site maintenance or some other uncontrollable cause, we feel an almost pent up anxiety.

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Topics: Online Community Management, Engagement, Online Community

Hacking Your Community's Subconscious

Written by Molly Talbert | on January 28, 2016 at 8:30 AM | 6 minute read

You’re not lazy, but sometimes your brain is. It has so much to compute and process each millisecond that it needs all the extra help it can get. To do this, brains have developed little mental shortcuts we’re often not aware of but influence our decisions instantly. Many of these hardwired tricks are survival tactics that helped humans evolve to be the species we are today, but can trip us up in the modern world sometimes.

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Topics: Engagement, Online Community Management, Member Experience

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