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Engagement Posts

Community Benchmarking by The Numbers [Infographic]

Written by Andy Steggles | on April 25, 2016 at 8:30 AM | A quick read

In our 2015 Benchmarking Report, we learned that easy engagement is key for thriving communities. Branded mobile apps and email engagement are big factors in creating frictionless communities.

See the data behind it here.

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Topics: Online Community Management, Engagement, Online Community

Millennials and The Rise of Virtual Volunteering

Written by Molly Talbert | on April 7, 2016 at 9:30 AM | 5 minute read

How would you finish this sentence: “Millennials are _____”? Maybe “selfish”? A lot of people might choose “lazy.” How about, “generous”? Didn’t expect that, did you?

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Topics: Millennials, Engagement, Volunteer Management, Online Community

Can Community Double As Intranet for Your Organization?

Written by Molly Talbert | on April 5, 2016 at 9:00 AM | 4 minute read

You figured out the recipe for member engagement. Can you work the same magic on your employees?

Intranets have a reputation for being underused and clunky, but that doesn’t have to be the case. Instead of thinking about it as an intranet, think about it as a staff community, where people go for professional support and fun.

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Topics: Engagement, Online Community Management, Online Community

Does Email Equal Engagement?

Written by Andy Steggles | on April 4, 2016 at 9:00 AM | 4 minute read

Can old fashioned email spur your community’s engagement? With new technologies, community platforms and collaborative tools, some people say email is going by the wayside. Why use email when we have so many new, fancy tools? But when you look at email activity, this isn’t actually the case -- people still love email. In fact, we’re in a golden age where email is beginning to take off again, especially with the rise of curated newsletters.

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Topics: Online Community Management, Engagement, Online Community, Marketing Automation

Cultivating Community Management with Missouri REALTORS®

Written by Caitlin Struhs | on March 29, 2016 at 2:00 PM | 6 minute read

Higher Logic has helped Missouri REALTORS® with building community since April 2012 — that’s when the organization launched its original community, THE LANDING. Since then, Missouri REALTORS® has watched its member community grow and evolve.

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Topics: Online Community Management, Engagement, Online Community

Why Human Connections are Critical to Engagement (plus 9 Other Super-Useful #CMGR Resources from the Week)

Written by Kaila Timmons on March 25, 2016 at 8:30 AM | 3 minute read

We know you're busy, so we try to make your life easier by compiling the best online community management articles from around the web right here on our blog each week. This week, our favorite articles focus on providing our readers with tips for online community management.

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Topics: Engagement, Online Community Management, Online Community

Are Negative Comments In Your Community Bad?

Written by Andy Steggles | on March 24, 2016 at 9:00 AM | 5 minute read

What happens when a member posts a negative or inflammatory comment in your community?

Negative comments, or "detractors," in your community aren’t a bad thing -- you shouldn’t shy away from tension if you want an interesting, valuable and relevant community. In fact, negative comments are usually a great opportunity for an organization to demonstrate transparency and a culture of openness in a controlled area, rather than in places like Facebook, LinkedIn or Yelp where you have no control.

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Topics: Online Community Management, Engagement, Online Community

How to Use Events & Conferences to Increase Activity in Your Online Community

Written by Kaila Timmons on March 23, 2016 at 8:42 AM | 2 minute read

Attending conferences and industry events can be very exciting experiences for customers or members who are looking to network with people in your organization, their peers, and other experts. Live events can deliver a lot of enthusiam for your cause, company, or product.

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Topics: Online Community Management, Engagement, Online Community

A Recipe for Renewal: Optimize Your Renewal Rate and Grow Your Numbers

Written by Molly Talbert | on March 15, 2016 at 9:30 AM | 5 minute read


What’s the secret recipe for building your community with lifelong members? It boils down to this equation: engagement plus satisfaction equals member renewal. Easy, right?

The longer members stay, the better for everyone. If your goal is to grow your community, increasing member retention is an important piece to hone in on. As members stay longer, they build more connections, entrenching themselves deeper into the organization and community culture. Their life would be different -- and worse -- without the community. That’s what you want, and it’s one of the most powerful factors for your community’s success.

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Topics: Engagement, Member Retention, Communications, Online Community, Marketing Automation

Changing Your Company Culture? 4 Ways Your Online Community Can Help

Written by Christina Green | on March 15, 2016 at 8:30 AM | 4 minute read

Culture is to recruiting as product is to marketing. - Dharmesh Shah, cofounder of HubSpot.

Company culture is a big selling point when it comes to hiring and branding. People like to do business with brands they know, like, and trust. A talked about (and envied) culture is one that draws people in, whether it's customers or employees.

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Topics: Communications, Engagement, Collaboration Tools, Online Community

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