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Engagement Posts

Building Buy-In for an Online Community at Your Association

Written by Elizabeth Bell on May 29, 2020 at 12:09 PM | 11 minute read

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team.

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Topics: Communications, Engagement, Volunteer Management, Member Communities, Associations, Member Retention, Member Experience, Member Engagement, Collaboration Tools, Email Marketing, Online Community, Events

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Written by Lindsay Rutz | on May 20, 2020 at 8:45 AM | 4 minute read

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. 

Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience. 

Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members:

  1. Create Educational Opportunities
  2. Use Webinars to Communicate 
  3. Onboard New Members
  4. Run Networking/Online Career Fairs Virtually
  5. Capitalize on Sponsorship
  6. Showcase Benefits of Technology
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Topics: Engagement, Associations, Member Experience, Member Engagement, Email Marketing, Marketing Automation, Online Community, Events

7 Tips for Engaging Your Audience with a Virtual Event Community

Written by Kaila Timmons on May 1, 2020 at 8:12 AM | 5 minute read

During the plethora of free webinars and events happening right now, how can you help your virtual event stand out from the crowd?

We’ve heard a lot about how difficult it is to keep people engaged when they’re participating at their desks. It’s probably even harder when they’re working from home, due to all the distractions.

To counter this, try adding an unexpected element: community engagement.

An event community can help you create that sense of connection and engagement that you miss by not being in person.

But it’s not just “feel-good” results. Engagement helps you accomplish your larger goals for the virtual event.

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Topics: Communications, Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Customer Engagement, Member Engagement, Collaboration Tools, Marketing Automation, Online Community, Events

How Associations Are Using Community to Support Their Members During COVID-19

Written by Elizabeth Bell on April 14, 2020 at 4:22 PM | 6 minute read

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries.

And it makes sense: In a time when we’re all craving connection, what’s more perfect than a community dedicated to your success and your industry?

We spoke with a few of those customers to hear more about their initiatives, and we're sharing a few of these observations with you, to encourage you and maybe inspire some ideas for your own organization.

We're sharing four ways we're seeing communities used to bring connection and enhance these associations' missions during these times.

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Topics: Engagement, Member Communities, Associations, Member Experience, Member Engagement, Collaboration Tools, Online Community, Events

Life After Jive-x: Choosing a New Home for Your Customer Community

Written by Billy Volpone on April 9, 2020 at 3:32 PM | 6 minute read

If you’re a Jive-x customer, you know Khoros has given your external community platform an official end-of-life date: December 2020.

This announcement got me thinking about my time at Jive Software and my transition to Higher Logic. I started at Jive in 2007 when the platform was still known as “ClearspaceX.” After Jive was acquired and things started changing, I knew I wanted to continue building customer communities that would make a difference for organizations and their members, but where to do it?

I joined Higher Logic because I saw (and see) in them a company who is passionate about community networks and understands the power of engagement to transform businesses and the customer experience.

As you decide on a new platform for your customer community, I think your journey will mirror mine. One of the most important questions I asked, and that you should ask too, is whether the vendor shares your vision for how a customer community should be defined and what it could potentially become.

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Topics: Engagement, Customer Communities, B2B Communities, User Group Communities, Online Community Software, Customer Engagement, Customer Experience, Collaboration Tools, User Group Software, Customer Success, Online Community, B2B

Run Your Virtual Event with Confidence: Tips for a Great Show

Written by Gina Vavra on March 19, 2020 at 12:56 PM | 6 minute read

As COVID-19 forces events from in-person to virtual, the first and most essential thing is a mindset shift: Going digital was not your plan, but it’s your chance to make the most of a bad situation.

While you take a step back and re-orient yourself to running a virtual event, you have some freedom to re-envision what your event will look like. Your virtual conference can still be meaningful and engaging for your audience.

Speaking of your audience, they’re craving connection and support right about now. Your event can be one of the things that meets that need.

Let’s refocus together.

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Topics: Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Online Community Software, Customer Engagement, Member Engagement, Online Community, Events

7 Hard Questions to Evaluate Your Digital Customer Experience

Written by Elizabeth Bell on February 21, 2020 at 8:45 AM | 5 minute read

The hard truth: Your digital customer experience may be disjointed. Forrester Research writes, “Digital experience delivery is a business-critical obligation.” 

For many companies today, especially B2B or SaaS companies, the digital customer experience is the customer experience. Your customers likely interact with you almost entirely online (as they do things like submit support tickets, tag your business profiles on social media, or visit your website), making evaluating your customers’ digital experience a key step on the road to improving it.

You might think your digital customer experience is pretty good. But you won’t know until you take a closer look. Asking these seven questions will help you assess and improve the state of your digital customer experience.

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Topics: Communications, Engagement, Customer Communities, Member Communities, B2B Communities, Customer Engagement, Customer Experience, Customer Retention, Customer Support, Customer Success, Online Community, B2B

12 Examples of Thriving Communities for Online Community Builders to Learn From

Written by Elizabeth Bell on December 2, 2019 at 12:07 PM | 7 minute read

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. However, sometimes the concepts behind an online community can feel a bit abstract. 

Aren’t communities built in person? How can an army of strangers online make a customer feel seen? 

To make the idea of an online community and its benefits more concrete, we used our internal employee community to crowdsource 12 of our favorite examples of thriving communities around the web. 

These examples can help us answer the question: What really makes a community a community?

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Topics: Online Community Management, Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Customer Engagement, Member Engagement, Online Community

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Written by Gabrielle Wathen on November 12, 2019 at 12:48 PM | 4 minute read

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention

Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Give people indisputable reasons to renew.

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Topics: Engagement, Volunteer Management, Associations, Member Retention, User Group Management, Member Engagement, Collaboration Tools, Marketing Automation, Online Community, Learning Management Systems

EdTA’s Online Community Energizes + Inspires Theatre Educators

Written by Elizabeth Bell on August 13, 2019 at 9:45 AM | 5 minute read

“No man is an island entire of itself; every man

is a piece of the continent, a part of the main.”

John Donne

Members flock to the Educational Theatre Association’s (EdTA) public member community, the Theatre Education Community. EdTA uses the community to bring theatre educators and professionals all together, with the ultimate goals of boosting their careers, igniting their passion, and helping them help students pursue theatre.

We caught up with Ginny Butsch, community engagement manager at EdTA, to hear more about how the community connects and empowers members.

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Topics: Engagement, Member Communities, Associations, Member Experience, Member Engagement, Online Community

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