No matter the reason for the change, anyone who has grown an online community to maturity on a Facebook or LinkedIn or Yahoo group can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.
There are logistical and personal challenges to migrating an entire community, like:
- What if engagement totally dies?
- What if we lose all the activity from our old group when we transition?
- What if community users don’t move?
- What if users start their own rogue communities because they hate our new platform?
But whatever your worries are, moving your community to an official community platform could be what it needs to become even better. Plus, with Yahoo Groups shutting down, it's definitely a good time to think about a new home for your community.
To get you to that new, better place, there are some strategic elements to think about as you transition your community from a social media group to an official community platform.
(Not sure you want to move to a platform built for community yet? Let this post convince you.)
We’re here to help you meet your goals while avoiding these pitfalls.