Product management is everything - from the presidential campaign to Apple's success to the local brewery that created a special beer-drinking glass to differentiate their customer experience.
The role of product management is to design, develop, and launch products that will fly off the shelves in your market. Business development people love product managers because they hold the key to making marketing and sales very painless.
The challenge is doing product management well. The key to a successful product strategy is making decisions based on quantitative and qualitative data from your market in order to: