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Communications Posts

Building Personas: Defining Your Audience

Written by Shayna McGroggan | on February 8, 2018 at 2:30 PM | 4 minute read

Creating personas is a valuable practice for many departments across organizations. From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. This helps organizations deliver more personalized experiences, content, and solutions that are tailored to meet the needs of specific segments of your audience. 

To serve your audience well, you have to know them. Before you can start drafting and developing your unique personas, you have to get a data-driven understanding of your environment. This means getting a firm grasp of the makeup of your customer base, your website traffic, and your competition. 

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Topics: Communications, Marketing, Customer Engagement, Marketing Automation

How to Overcome B2B Buyers’ Biggest Complaints in the Sales Process [Research]

Written by Julie Dietz on November 7, 2017 at 8:30 AM | 4 minute read

B2B sales can be tough. Buyers are well educated on products and services, including your competitors, and frequently work in teams. Often, you don’t just need to convince one person to buy, you need to convince five or more.

Fortunately, many B2B buyers have the same concerns. According to research from Aberdeen Group and PJA Advertising, there are a few issues that come up consistently during B2B sales experiences. To help improve your sales efforts, below are B2B buyers’ five biggest turn-offs and tips for maximizing your company’s sales experience.

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Topics: Communications, B2B Communities, Online Community

How to Increase Nonprofit Website Traffic (And How That Translates to Revenue)

Written by Julie Dietz on August 29, 2017 at 8:30 AM | 6 minute read

Websites are par for the course. Your nonprofit probably already has one, but you may be leaving money on the table if you’re not consistently working on improving your website’s visibility.

Just having a website isn’t enough. You need to go beyond building the initial site to create an effective online destination for your donors, volunteers and supporters, as well as prioritize getting new eyeballs on your content. A strong, carefully crafted website that gets new visitors and consistently brings loyal supporters back can become of your nonprofit’s most powerful tools for increasing awareness and revenue.

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Topics: Communications, Nonprofits and Charities, Online Community

Membership Marketing: Get More Email Opens by Understanding Send Patterns

Written by Julie Dietz on June 27, 2017 at 8:30 AM | 4 minute read

Email can be overwhelming. Many of us let emails sit, often with good intentions of getting to them later, which results in emails not being opened or read at all.

Email communication suffers when we’re busy or our inboxes are clogged with to-dos. That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention.  Catch your audience at the right time, and you’ll increase the likelihood of your members opening and engaging with your communication.

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Topics: Communications, Marketing, Associations, Member Engagement, Marketing Automation, Online Community

3 Features to Look for in an Online Community App [Research]

Written by Julie Dietz on June 8, 2017 at 8:30 AM | 4 minute read

We’ve heard about the importance of mobile for years. Everything needs to look just as good on a smartphone as a laptop, whether you use responsive design or an app. But which is better? An app or responsive design?

Responsive design is essential for any website (don’t buy a website theme or work with an agency that doesn’t support it) but you should also consider that 90 percent of time spent on mobile is spent in apps. So if your association or business wants to make engaging mobile users in your online community a priority, an app is the way to go.

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Topics: Communications, Online Community Software, Member Engagement, Online Community

Why Everyone Needs to Be a Community Manager

Written by Julie Dietz on May 25, 2017 at 8:30 AM | 7 minute read

“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore, CEO and Founder of Marketing Nutz

As an association, you can never go wrong investing in your members, which is part of what makes your private member community so powerful. It’s an exclusive space where  members connect with peers and your organization as well as enjoy the myriad of benefits your association offers.

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Topics: Communications, Online Community Management, Member Engagement, Online Community

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Written by Julie Dietz on May 11, 2017 at 8:30 AM | 4 minute read

Some companies naturally attract millennials. They’re the cool ones with foosball tables in their break rooms. But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals?

The easy answer? Lean on research, including studies and surveys, that flat-out asks millennials what they want.

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Topics: Communications, Millennials, Engagement, Collaboration Tools, Online Community

How to Create an Effective Welcome Email Campaign for Your Online Community

Written by Julie Dietz on May 4, 2017 at 8:30 AM | 6 minute read

The dreaded welcome email. We’ve all gotten it – whether it’s from a blog we subscribe to, a company we patronize, or a new social media group we’ve joined.

How many of those welcome emails can you remember now?

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Topics: Communications, Online Community Management, Member Engagement, Online Community

The Internet of Things Demands Interoperability

Written by Mark Ace on April 6, 2017 at 8:30 AM | 3 minute read

Although half of all cyclists have had a bike stolen, new developments in bike lock technology have traditionally been limited to tougher metals and fancier keys. Lattis, the maker of the Ellipse bike lock, is introducing an alternative technology using the Internet of Things. Its solar-powered U-lock connects to smartphones to provide keyless security access, detect thefts and sense crashes.

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Topics: Communications, Collaboration Tools, Marketing Automation, Online Community

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Written by Rob Wenger on February 16, 2017 at 1:06 PM | 2 minute read

2017 is shaping up to be our best year yet! Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry. Now we can’t wait to introduce the newest member of the Higher Logic community family: we have acquired Kavi, an online collaboration software company.

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Topics: Community Platforms & Updates, Communications, Engagement, Online Community

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