<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Communications Posts

How to Increase Nonprofit Website Traffic (And How That Translates to Revenue)

Written by Julie Dietz on August 29, 2017 at 8:30 AM | 6 minute read

Websites are par for the course. Your nonprofit probably already has one, but you may be leaving money on the table if you’re not consistently working on improving your website’s visibility.

Just having a website isn’t enough. You need to go beyond building the initial site to create an effective online destination for your donors, volunteers and supporters, as well as prioritize getting new eyeballs on your content. A strong, carefully crafted website that gets new visitors and consistently brings loyal supporters back can become of your nonprofit’s most powerful tools for increasing awareness and revenue.

Read More »

There are 7 Comments | Join the conversation.

Topics: Nonprofits and Charities, Communications, Online Community

Membership Marketing: Get More Email Opens by Understanding Send Patterns

Written by Julie Dietz on June 27, 2017 at 8:30 AM | 4 minute read

Email can be overwhelming. Many of us let emails sit, often with good intentions of getting to them later, which results in emails not being opened or read at all.

Email communication suffers when we’re busy or our inboxes are clogged with to-dos. That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention.  Catch your audience at the right time, and you’ll increase the likelihood of your members opening and engaging with your communication.

Read More »

There are 2 Comments | Join the conversation.

Topics: Marketing, Communications, Member Engagement, Associations, Marketing Automation, Online Community

3 Features to Look for in an Online Community App [Research]

Written by Julie Dietz on June 8, 2017 at 8:30 AM | 4 minute read

We’ve heard about the importance of mobile for years. Everything needs to look just as good on a smartphone as a laptop, whether you use responsive design or an app. But which is better? An app or responsive design?

Responsive design is essential for any website (don’t buy a website theme or work with an agency that doesn’t support it) but you should also consider that 90 percent of time spent on mobile is spent in apps. So if your association or business wants to make engaging mobile users in your online community a priority, an app is the way to go.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Software, Member Engagement, Communications, Online Community

5 Tips for Increasing Donations to Your Nonprofit

Written by Julie Dietz on June 1, 2017 at 8:30 AM | 4 minute read

Nonprofits are well-known for their dedication to making a positive impact in their field. The largest and most successful have been around for a long time, like the National Audubon Society, or have a mission and brand that is large and easily recognized, like Ronald McDonald House Charities.

These now-influential nonprofits wouldn’t have made it far without the help of their loyal supporters. Nonprofit supporters are the foundation of change-driven organizations, often contributing volunteer and advocacy hours as well as funding for essential projects.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Nonprofits and Charities, Communications, Engagement, Online Community, Marketing Automation

Why Everyone Needs to Be a Community Manager

Written by Julie Dietz on May 25, 2017 at 8:30 AM | 7 minute read

“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore, CEO and Founder of Marketing Nutz

As an association, you can never go wrong investing in your members, which is part of what makes your private member community so powerful. It’s an exclusive space where  members connect with peers and your organization as well as enjoy the myriad of benefits your association offers.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Communications, Member Engagement, Online Community

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Written by Julie Dietz on May 11, 2017 at 8:30 AM | 4 minute read

Some companies naturally attract millennials. They’re the cool ones with foosball tables in their break rooms. But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals?

The easy answer? Lean on research, including studies and surveys, that flat-out asks millennials what they want.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Collaboration Tools, Engagement, Communications, Millennials, Online Community

How to Create an Effective Welcome Email Campaign for Your Online Community

Written by Julie Dietz on May 4, 2017 at 8:30 AM | 6 minute read

The dreaded welcome email. We’ve all gotten it – whether it’s from a blog we subscribe to, a company we patronize, or a new social media group we’ve joined.

How many of those welcome emails can you remember now?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Communications, Member Engagement, Online Community

The Internet of Things Demands Interoperability

Written by Mark Ace on April 6, 2017 at 8:30 AM | 3 minute read

Although half of all cyclists have had a bike stolen, new developments in bike lock technology have traditionally been limited to tougher metals and fancier keys. Lattis, the maker of the Ellipse bike lock, is introducing an alternative technology using the Internet of Things. Its solar-powered U-lock connects to smartphones to provide keyless security access, detect thefts and sense crashes.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Collaboration Tools, Communications, Online Community, Marketing Automation

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Written by Rob Wenger on February 16, 2017 at 1:06 PM | 2 minute read

2017 is shaping up to be our best year yet! Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry. Now we can’t wait to introduce the newest member of the Higher Logic community family: we have acquired Kavi, an online collaboration software company.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Community Platforms & Updates, Engagement, Communications, Online Community

How to Engage Members Without Desk Jobs

Written by Melanie DiGeorge on January 19, 2017 at 8:30 AM | 3 minute read

 

How do you engage members who don’t sit in front of a computer all day?

If your community members typically sit at a desk most days, an online community fits more easily into their routine. Not to mention, it’s usually easier to upload materials, reply to discussions and just check in when you’re at a desktop.

Read More »

There is 1 Comments | Join the conversation.

Topics: Engagement, Online Community Management, Communications, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe