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Collaboration Tools Posts

Continuing Education Offerings: 5 Engagement Strategies

Written by Amber Bovenmyer on February 26, 2019 at 12:46 PM | 7 minute read

When I was a kid, I always thought that once I had graduated from high school or college, my days of taking classes would be over. What I didn't realize then was that education never really ends. My teachers tried to impress the importance of always learning upon my classmates and me, but it didn’t sink in before I entered the workforce.

Now, I’ve found that everywhere I look in the professional world, individuals continue to learn until they retire, and sometimes even after that. Continuing education is key to professional development, and some professions even mandate it, like the healthcare and teaching industries.

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Topics: Engagement, Collaboration Tools, Marketing Automation, Online Community, Learning Management Systems

Engage Your Membership with Social Technology [Case Study]

Written by Caitlin Struhs | on February 6, 2019 at 7:45 AM | 3 minute read

The American Society of Association Executives (ASAE) was ready to take member engagement to the next level. As its member base grew, the association needed to adjust member communications to match. So it gave members a voice and a platform with powerful social networking, discussion, and information-sharing tools.

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Topics: Engagement, Member Engagement, Collaboration Tools, Online Community, Integration

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Written by Gabrielle Wathen on October 8, 2018 at 8:00 AM | 4 minute read

Have you ever heard someone say “there’s an app for that!” when you complain about your smartphone? Well, if you want to elevate the success and business impact of your online community, trust us –  there’s a module for that.

Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary. But selecting the right add-on modules to invest in can be tricky if you aren’t familiar with their functionality.

Even trickier is this often overlooked fact: what’s our community for in the first place?

There is no one-size-fits-all package of tools on the road to success. When you’re ready to further enhance your community, that’s when the fun of “shopping around” for new modules starts - because your core objectives are already front and center. When that time comes, The Community Module Guide will map you in the direction of the right tools to support your goals.

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Topics: Online Community Management, Engagement, Volunteer Management, Associations, Member Retention, Member Experience, Member Engagement, Collaboration Tools, Marketing Automation, Online Community

How an Online Community Meets 3 Needs You Didn’t Know You Had

Written by Elizabeth Bell on May 22, 2018 at 12:13 PM | 4 minute read

 

There’s a lot of hype around online communities now. But does that mean your organization really needs one?

You’re not alone. You or your stakeholders may be skeptical about launching an online community – after all, no one’s really asking for one yet. Why invest in something that may not seem like an urgent need? You’re right to ask questions and be concerned. You want to invest your time and money into improvements that will bring value to your organization, and it’s not feasible to put them into just any project.

Every organization is different, with a special product, industry niche, or value proposition for its members. But an online community addresses three challenges every organization has:

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Topics: Member Retention, Online Community Software, Customer Retention, Collaboration Tools, Online Community

Debunking 5 Marketing Automation Myths

Written by Shayna McGroggan | on April 19, 2018 at 8:30 AM | 7 minute read

 

In my quest to educate on marketing automation, I run across a lot of misconceptions. These take on a life of their own, and often feel like epic myths that would give Homer a run for his money. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Or they stumbled upon an unforeseen dead-end that prevented them from automating. More often than not, these issues are over-exaggerated marketing urban legends.

So, let’s uncover some epic legends and debunk some myths.

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Topics: Communications, Marketing, Collaboration Tools, Marketing Automation

Is Your Organization Risking Members' Privacy by Connecting on Facebook?

Written by Sara Maloney on April 12, 2018 at 8:30 AM | 3 minute read

They say to "never build on rented land," but is that always true? And, if this is the case, why do we continue to put our personal and business' intellectual property on public platforms owned by third parties?

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Topics: Social Media, Member Communities, Online Community Software, Collaboration Tools, Marketing Automation, Online Community

Are Your Teams Cooperating or Collaborating?

Written by Mark Ace on March 27, 2018 at 8:30 AM | 4 minute read

Imagine you’re customizing a product for a client. Managers from different teams work together to determine the requirements, and each team works on the customizations in their area. But when some changes are implemented, it triggers adjustments for other teams. The project’s deadline is extended and the workload increases.

This is one of the scenarios Ron Ashkenas wrote about in Harvard Business Review a few years ago. It’s a simple example of the difference between cooperation and collaboration and how easily they can be confused. In the example, every team is cooperating to customize the product, but they’re not collaborating so their changes work when put together. The result? They don’t reach their desired outcome – or they reach it a lot later, with a lot more work.

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Topics: Collaboration Tools, Online Community

How Online Communities Help Teams Build a Culture of Collaboration

Written by Molly Talbert | on September 13, 2017 at 8:30 AM | 4 minute read

According to the Harvard Business Review, before technology made it possible for companies and organizations to connect with large groups of colleagues and stakeholders anywhere in the world in real time, the average team size was around 20 people. Today, however, it isn’t uncommon for people to work in teams comprised of upwards of 100 people—many of whom interact with one another virtually and not face-to-face.

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Topics: Collaboration Tools, Online Community

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Written by Julie Dietz on May 11, 2017 at 8:30 AM | 4 minute read

Some companies naturally attract millennials. They’re the cool ones with foosball tables in their break rooms. But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals?

The easy answer? Lean on research, including studies and surveys, that flat-out asks millennials what they want.

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Topics: Communications, Millennials, Engagement, Collaboration Tools, Online Community

What Makes a High-Performing Team?

Written by Molly Talbert | on May 2, 2017 at 8:30 AM | 4 minute read

 

Raise your hand if you were ever part of little league or played a high school sport. Or maybe you did Model UN or debate club? Whether it was sports teams or other team-oriented extracurriculars, many of us spent a good chunk of our adolescence learning how to function on a team.

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Topics: Collaboration Tools, Online Community

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