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Associations Posts

5 Myths About Measuring Member Engagement

Written by Julie Dietz on August 24, 2016 at 8:30 AM | 6 minute read

How can associations build loyalty and convince members to renew? According to research by Association Metrics, members who regularly engage by visiting the association's website, attending conventions, and volunteering are more likely to remain loyal.

In other words, members who are engaged tend to renew at higher rates.

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Topics: Member Engagement, Associations, Online Community, Marketing Automation

Is It Time to Ax Your Young Professionals Group?

Written by Christina Green | on August 18, 2016 at 8:30 AM | 5 minute read

Do you remember sitting at the kiddie table? I do, and it's a memory that brings up mixed feelings. I loved the kiddie table when I was five, but by 14 I was tired of all the screaming children. I wanted to move on to the main table. I imagine you can think of a time when you wanted the same thing.

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Topics: Associations, Member Experience, Millennials, Online Community, Marketing Automation

The Dangers of Waiting to Start a Private Member Community

Written by Christina Green | on August 16, 2016 at 8:30 AM | 5 minute read

Several years ago Ducati Motor Holdings, manufacturer of luxury motorcycles now owned by Audi, made a decision. They wanted to start an online community for fans of their brand. Sounds like a good idea doesn't it? Except for one tiny thing. A vibrant, online Ducati fan community already existed and it didn't belong to them.

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Topics: Associations, Member Communities, Online Community

6 Tips Guaranteed to Make Your Association's LinkedIn Page More Effective

Written by Julie Dietz on August 12, 2016 at 8:30 AM | 5 minute read

It's amazing how much time people spend on Facebook. And Twitter. And Snapchat. But what about LinkedIn? LinkedIn clearly has a different audience, catering to professionals instead of the casual user, but it's also been wildly successful in its market. How successful? 450 million users in over 200 countries successful.

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Topics: Associations, Online Community, Marketing Automation

How to Use Activity Data to Identify Your Association's Next Volunteers

Written by Julie Dietz on August 10, 2016 at 8:30 AM | 4 minute read

$23.56 per hour.

According to nonprofit management and advocacy organization, Independent Sector, that's the estimated worth of a job.

But what job? A paralegal? A dental hygienist? A mechanic?

All those careers pay close to $23/hr, but none are the job that I'm referring to.

What's your guess?

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Topics: Volunteer Management, Associations, Member Engagement, Online Community

Experience Salt Lake City: You Can't Miss ASAE Annual 2016

Written by Mark Lowry on August 9, 2016 at 9:30 AM | 2 minute read

ASAE Annual is one of the biggest events we participate in every year, and we wouldn’t dream of missing it. It’s a great opportunity to join thousands of attendees to learn and collaborate on how to improve the association landscape. 

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Topics: Marketing, Engagement, Communications, Online Community, Associations

Association Career Pathing: Should You Promote from Within?

Written by Christina Green | on August 9, 2016 at 8:30 AM | 6 minute read

Your employees are smart. They're driven, educated, and passionate about your mission. After all, according to ASAE's Association Career Headquarters, workers often enter the association field because a job is a good fit, but they stay for your mission and your culture.

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Topics: Associations, Online Community, Marketing Automation

Why Building Community Online is Important When Attracting and Engaging Millennials

Written by Julie Dietz on August 8, 2016 at 8:30 AM | 7 minute read

71% of American adults think that millennials are selfish. That's according to a recent public opinion survey from Reason-Rupe, and it gives valuable insight into how society views one of the largest generations in history. People look at millennials on their smartphones and tablets and say they're focused on themselves, lacking engagement with other people.

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Topics: Online Community Management, Millennials, Associations, Online Community

How Bots Are Taking Over Your Association's Website (for Better and for Worse)

Written by Julie Dietz on August 4, 2016 at 8:30 AM | 7 minute read

Do you remember when phonebooks were delivered to your doorstep? I do. Every time one arrived, we'd pull it inside, leaf through it for a minute or two, and put it in the cabinet under the fish tank. When we needed something, whether it was a plumber or a good photographer, we'd pull out the phone book.

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Topics: Associations, Online Community, Marketing Automation

Tips for Handling a Toxic Association Member in Your Online Community

Written by Christina Green | on August 3, 2016 at 8:30 AM | 6 minute read

Trolls were once thought of as mythical creatures, but they are now very real. If you've spent any time interacting (or reading) comments on the Internet, you've undoubtedly come across trolls.

Troll is a slang term for people who purposely sow discord and aim at getting people upset. They often do so anonymously or under a pseudonym, avoiding the personal criticism of others by hiding their identity. Internet Trolls, while annoying, are relatively harmless when they are recognized for what they are - instigators and curmudgeons. They can even be beneficial to an organization if their comments bring a lot of eyes to a post.

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Topics: Associations, Member Communities, Online Community Management, Online Community

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