If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that.
For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. But what if you aren’t seeing the results you want to see? What if your readers aren't engaged? To get your members excited about your association’s publication, you have to deliver one that grabs their attention and delivers the resources they want and need.
If your association’s publication isn’t performing well, it’s time to assess your strategy. If your association has never considered creating a publication, ask yourself why.
Association publications boast a number of benefits, presenting opportunities to:
- Establish your association as an industry thought leader
- Strengthen the knowledge of your members + readers
- Build rapport with your community
- Enhance professional relationships with partners + sponsors
- Improve member retention
- Increase non-dues revenue
Did that get your attention? (That last benefit tends to get people excited.)