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3 Decisions That Will Set Your Private Online Community Up for Success

Written by Joshua Paul | on November 21, 2012 at 9:46 AM | 3 minute read

Of the hundreds of decisions that your organization will make in planning, launching, and managing your private online customer or member community, it is important to understand that they are not all equal. All of the decisions do not have equal bearing on the success or failure of your private social network's ability to help you achieve your company's goals.

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Topics: Online Community

11 Powerful Features You Should Have in Your Online Customer Forums

Written by Joshua Paul | on November 14, 2012 at 9:57 AM | 5 minute read

While customer forums are only part of a full online customer community, they are usually the most trafficked and vibrant area of the community. The central role that customer discussion forums play in connecting customers with one another and lowering support costs, made customer forums a natural stepping stone for companies before social community platforms were widely available.

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Topics: Customer Communities, Online Community

Private Social Networks: 3 Tips for Avoiding Serious Implementation Delays

Written by Joshua Paul | on November 8, 2012 at 9:22 AM | 3 minute read

You've done your research. You know the business benefits of launching a private social community for customers. You have selected your online community software platform and you have your senior management on board.

Now, you must take your social CRM strategy from a plan to a reality.

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Topics: Online Community Software, Online Community

Private Online Community Lessons from Starbucks and Domino's

Written by Joshua Paul | on November 1, 2012 at 7:52 AM | 4 minute read

If you are planning a private online community for your business, your company may have more in common with Starbucks and Domino's Pizza than you think.

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Topics: Online Community Management, Customer Engagement, Online Community

ProCommunity #15: How to Build, Manage, and Market Your Online Community

Written by Joshua Paul | on October 25, 2012 at 1:45 PM | 1 minute read

Discussing Why Online Communities Are a Tangible Business Asset with Michael Silverman

Michael Silverman joins us for this episode of ProCommunity, the show where online communities meet business performance.

Michael is a the CEO of Duo Consulting, an open-source strategy and technology firm. Along with being a seasoned entrepreneur and speaker, he is the author of the book, Capturing Community: How to Build, Manage and Market Your Online Community. Michael can be found at @MSilvermanDuo.

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Topics: Online Community Management, Online Community

6 Non-Tech Tips for Creating a Private Online Community for Customers

Written by Paul Schneider on October 23, 2012 at 10:31 AM | 2 minute read

With more and more companies looking to create a private online community, many executives are on the lookout for the best way to go about it.

Surprisingly, many organizations think that the success of their customer community is solely based on the technology they choose. The truth is that there are a lot of non-technical items that can make or break your online community.

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Topics: Customer Communities, Online Community

3 Tips for Building a Successful Online Community from the Offline World

Written by Joshua Paul | on October 19, 2012 at 11:02 AM | 4 minute read

They are an executive's worst social business nightmares.

You launch an online community for customers, partners, or employees, then two things happen.

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Topics: Online Community Software, Online Community

ProCommunity #14: How to Use Offline Engagement Models to Engage Customers in Online Communities

Written by Joshua Paul | on October 17, 2012 at 10:10 AM | 1 minute read

Discussing Using Evidence-Based Social Design to Build Successful Online Communities with Paul Resnik

Paul Resnik joins us for this installment of ProCommunity, the show where online communities meet business performance.

Paul Resnik is a Professor at the University of Michigan's School of Information. Along with researching and teaching about online communities, Paul is the co-author of the new book, Building Successful Online Communities: Evidence-Based Social Design. Paul can be found on the University of Michigan's website.

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Topics: Customer Engagement, Online Community Management, Online Community

Social CRM Lessons From Disney's Live CRM Strategy

Written by Joshua Paul | on October 16, 2012 at 9:28 AM | 3 minute read

How Disney May Make Social CRM a Virtual Reality

image credit: wdwtourguide.com

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Topics: Communications, Social Media, Online Community Management, Online Community

4 Steps to Increasing Customer Engagement in Your Online Community

Written by Joshua Paul | on October 12, 2012 at 11:25 AM | 4 minute read

Your private customer community should not behave like, and be treated like, public social networks such as Facebook, LinkedIn, or Pinterest. However, what if you could infuse some of the "magic" that makes these sites so wildly popular into your member or customer community?

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Topics: Customer Engagement, Online Community

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