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7 Things Customers Hate about Customer Communities on Public Social Networks Like Facebook or LinkedIn

Written by Joshua Paul | on January 23, 2013 at 9:57 AM | 7 minute read

How many of you have seen a swarm of emails that looks like this recently?

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Topics: Customer Experience, Online Community

Online Community Software Costs: 3 Common Types of Licensing

Written by Joshua Paul | on January 18, 2013 at 9:45 AM | 2 minute read

After discussions about what it will do and how it could potential benefit your organization, the most common question about new business strategies is:

How much does it cost?

The same is true for online community and social crm strategies.

While all enterprise customer community platforms require some level of budget, the costs of working with each social software provider on your short list vary widely in how they are calculated.

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Topics: Online Community Software, Online Community

25 Tweetable Online Community Tips from Richard Millington's Book Buzzing Communities

Written by Joshua Paul | on January 15, 2013 at 10:52 AM | 6 minute read

Among the fire hose of social media tips being circulated every day, Richard Millington's FeverBee blog is a must-read for online community and social business professionals.

While there isn't anyone who writes more prolifically about online community management than Richard, it is his data-driven approach to online communities of all types and sizes that has put him at the center of an industry that is emerging as an imperative to business growth, marketing success, and relationship building.

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Topics: Online Community Management, Online Community

5 Signs Your Online User Community Will Thrive in Its First 12 Months

Written by Joshua Paul | on January 10, 2013 at 8:44 AM | 4 minute read

Social business investments can be risky. Launching your company's own private social network for customers, employees, or partners can make any businessperson feel somewhat panicky when they do not have all the information they need.

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Topics: Online Community Management, Online Community

3 New Year's Resolutions That Will Increase Customer Retention [Customer Community Tips]

Written by Joshua Paul | on January 8, 2013 at 8:50 AM | 4 minute read

How close are your customers to switching to a competitor? One screw-up? One disregarded request to your support team? One tone-deaf message from customer marketing? Or maybe the next frustrating experience with your product?

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Topics: Customer Retention, Online Community

Most Popular Member Engagement Articles of the Last Year

Written by Joshua Paul | on January 3, 2013 at 8:39 AM | 3 minute read

Member engagement continued to play a central role in the growth and survival of membership organization, like associations and independent user groups, in 2012. While member engagement is not the end goal, it continues to be the fuel that makes business-level objectives possible €“ from member growth and retention to non-dues revenue and legislative success.

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Topics: Member Engagement, Online Community

How to Create an Online Customer Community to Support Complex Products

Written by Joshua Paul | on December 27, 2012 at 8:30 AM | 1 minute read

Online customer communities can be a puzzle for companies that are accustomed to straight forward direct response campaigns and traditional customer service models.

At their core, online communities are simple. Root components like trust, shared values, and communication are common elements of building any relationship. However, all of the variables that come with empowering and managing diverse stakeholders over time make growing an online community a complex and involved endeavor.

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Topics: Customer Engagement, Online Community

Top Customer Community and Social Business Articles from 2012

Written by Joshua Paul | on December 19, 2012 at 7:45 AM | 3 minute read

Over this past year, executives from across all industries have met head-on with the new realities of social business and how online communities can impact their business results.

Some companies start with internal employee communities, while many others strengthen customer relations, lower support costs, and capitalize on customer insight with private customer communities that bring customers, employees, and partners together.

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Topics: Customer Communities, Online Community

8 Online Community Management Tips to Increase Customer Engagement

Written by Joshua Paul | on December 12, 2012 at 12:15 PM | 4 minute read

Yes. Online community management is a thing.

It is not only a thing that is studied and implemented by organizations across the globe, but it is an opportunity. Online community management can make your company a lot of money, keep the customers you have, and reduce your overall cost of doing business.

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Topics: Online Community, Customer Engagement, Online Community Management

Online Customer Communities: 5 Ways to Increase Customer Lifetime Value

Written by Joshua Paul | on November 28, 2012 at 8:55 AM | 6 minute read

Are you missing opportunities to increase profitability?

When you hear about the ways that companies grow, the usual suspects get most of the press - more new sales, cutting expensive and reinvesting the difference in marketing, expanding into new markets, etc.

However, one of the most effective ways to grow your business is less hyped - improving customer lifetime value. Most organizations spend their finite resources on tuning their marketing and sales funnels and putting out customer fires, rather than seeking ways to increase the profit they get from customers once they make a purchase.

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Topics: Online Community Management, Customer Communities, Customer Success, Online Community

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