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Explore the Higher Logic Blog:Online CommunityMarketing Automation

6 Smart Companies That Believe Online Communities Are the Future

Written by Joshua Paul | on January 9, 2014 at 11:16 AM | 5 minute read

Every day, we are inundated with a deluge of information online. It comes through email, websites, and social networks. It comes from friends, family, business thought-leaders, and professional peers. And just when we think we've gotten on top of all the information being thrown our way, there's even more information to digest.

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Topics: Online Community Software, Online Community

How to Get Customers or Members to Complete Profiles in Your Private Online Community

Written by Joshua Paul | on January 7, 2014 at 8:30 AM | 5 minute read

There many ways that your customers or members can participate in your organization's private online community—from uploading useful documents to asking and answering questions in the discussion forums.

However, it is one of the simplest actions that plays a big role the long-term value and health of your online community. Encouraging your customers or members to not just complete, but maintain regularly-updated profiles is beneficial to both them and your organization.

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Topics: Customer Engagement, Member Engagement, Online Community

Big List of Online Community Strategy and Management Tips

Written by Joshua Paul | on January 6, 2014 at 8:30 AM | 6 minute read

You arrive at your desk each morning with ten impossible things to do before noon. Fires need immediate attention, deadlines get moved up, and priorities change.

This means that you don't always have the time to take advantage of the online community, member engagement, and customer management tips on the online community blog.

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Topics: Online Community Management, Online Community

#1 Community Management Tip from the Professional Photographers of America

Written by Andy Steggles | on December 26, 2013 at 10:30 AM | 3 minute read

We had our users' group conference earlier this month and, aside from our best attendance yet with over 300 attendees, we were treated to some really great sessions by seriously smart Higher Logic clients.

One of the tips that's stuck with me over the past few weeks was one from Lindsay Starke, Online Community Coordinator from Professional Photographers of America, who did a fantastic session on the psychology of community management. The tip is something I've seen many times in various communities but which I'd never given much thought to until I heard her explain how and why her organization does it.

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Topics: Online Community Management, Member Engagement, Online Community

How Your Online Customer Community Helps Close More Sales

Written by Joshua Paul | on December 19, 2013 at 9:01 AM | 4 minute read

Many companies are experiencing real benefits of managing customer and partner relationships through online customer communities.

Active communities provide valuable insight into your customers' challenges and motives, which in turn helps your company to create even better products and services. Providing an always-on network of peer-to-peer support can also lower customer service costs by taking some of the burden away from call centers and other support personnel.

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Topics: Customer Communities, Customer Advocacy, Customer Experience, Online Community

3 Ways to Increase Participation in Your Private Online Community This Week

Written by Joshua Paul | on December 17, 2013 at 9:44 AM | 4 minute read

We increasingly live in a world of instant gratification.

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Topics: Online Community Management, Online Community

9 Signs You Should Fire Your Online Community Consultant

Written by Joshua Paul | on December 11, 2013 at 8:30 AM | 7 minute read

If you need help with your online community you have many options for hiring specialists.

Social business strategists can help you conceptualize your online customer or member community and make sure that it solves the right problems for your target audience and your organization. You'll find online community consultants that will draw up business requirements and configure the technical and design aspects of private online communities. You'll also find marketing consultants that focus on launching online communities.

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Topics: Community Platforms & Updates, Online Community

Membership Department vs. Community Management Department

Written by Andy Steggles | on December 10, 2013 at 10:00 AM | 4 minute read

Associations are starting to realize that the traditional membership department is changing rapidly and for some, the focus has moved from membership to community.

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Topics: Online Community Management, Marketing, Associations, Online Community

How to Overcome Uncertainty When Creating a Private Online Community [Try This Exercise]

Written by Joshua Paul | on December 4, 2013 at 8:30 AM | 5 minute read

It is no secret that creating a thriving private online community for customers or members takes time and a consistent commitment of people. The other top reason that companies and membership organizations stutter-step their way to making decisive social business decisions is the fear that no one will visit and engage in their community.

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Topics: Online Community Management, Online Community

Lurkers Rock! Who Says They Offer No Value?

Written by Andy Steggles | on November 19, 2013 at 9:30 AM | 3 minute read

It's been awhile since the ASAE Annual Meeting, but I recently came across an Associations Now re-hash of a few sessions, including the one by friends Ben Martin and John Chen that sparked so much commentary about the value - or lack thereof - of lurkers in online communities.

Just to clarify, a "lurker" is a common term for someone who consumes content but does not create content, i.e. they read but don't create. I have to say that I totally disagree with the idea that lurkers are of no value in online communities. I see every lurker as both an asset to the community just by virtue of lurking, after all, if your members didn't read/consume/lurk, then it'd be much more unlikely that other members would create. Also, keep in mind that every lurker is a potential future contributor.

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Topics: Online Community Management, Engagement, Online Community

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