<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner
Explore the Higher Logic Blog:Online CommunityMarketing Automation

Facebook's New 'At Work' Platform: Why It Can't Replace Your Online Community

Written by Dave Sabol | on January 22, 2015 at 2:25 PM | 2 minute read

Facebook recently announced a new enterprise-focused version of its social network, Facebook at Work. The features will include document collaboration, employee news feeds and profiles and the ability to build a professional network of contacts. Facebook is still a free platform (and right now, Facebook at Work is as well. They're also touting the fact that it will be ad-free), so those who use it personally might gravitate to it for that sole reason. Most businesses will probably still shy away from functionality issues, a lack of control and no option of owning your own data.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Community Platforms & Updates, Collaboration Tools, Social Media, Online Community

Why Online Community Managers Don't Get the Respect They Deserve (And What You Can Do About It)

Written by Joshua Paul | on January 22, 2015 at 11:45 AM | 6 minute read

Online community management is an emerging field that is growing in popularity every month. While this is good news for the wealth of opportunities available to community managers, it also surfaces a problem that many people face once they begin managing online communities for businesses or nonprofit organizations.

Community Managers Don't Get the Respect That Is Owed to Their Role

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

5 Essential Online Community Management Tasks to Kick Off the Year

Written by Joshua Paul | on January 20, 2015 at 10:55 AM | 4 minute read

With the start of a new year, you probably have an extensive list of goals and to-dos to improve the health and functionality of your private online community. However, before you get too caught up in some of your loftier ambitions, there are a few online community management tasks you can tackle to get the year started off on the right foot.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

Why Creating an Active Online Community Starts With Choosing the Right Topic

Written by Katie Bapple | on January 15, 2015 at 10:05 AM | 5 minute read

So, you want to create an online community.

That's great! Whether you're a company interested in providing a space for your customers to collaborate, an organization interested in uniting your members, or a niche interest group simply aiming to connect people with other likeminded individuals, your online community strategy can be a valuable part of achieving your goals.

However, planning, launching, and managing an online community can also be a lot of work and a substantial investment. That's why it's important to figure out exactly what type of online community you're creating from the very beginning of the planning process. When you take the time to determine the right topic and target audience, you can avoid a common pitfall — creating a community with no purpose or audience.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Online Community

Get Better Insight into Your Customers or Members with the New Activity Timeline in Socious Online Community Software

Written by Joshua Paul | on January 8, 2015 at 8:30 AM | 2 minute read

What is the most important part of any online community? Even if you have the best looking site, with the slickest technology under its hood, none of that matters without people.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Community Platforms & Updates, Online Community

Growing Together in 2014: Higher Logic's Year in Review

Written by Rob Wenger on December 30, 2014 at 3:28 PM | 2 minute read

Now is the perfect time to pause and reflect upon the work we've done together this year. The purpose of this post is to showcase some of our best stuff from 2014 (and there was a lot of it!). And what about 2015? We'll share what we have planned for Higher Logic and what's up for January.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

Come Back! How to Develop the Right Re-engagement Strategies for Your Online Community

Written by Katie Bapple | on December 18, 2014 at 8:30 AM | 3 minute read

Inactive community members will inevitably make up a large percentage of your total audience size. Don't worry, this is perfectly normal in most online communities, especially as your community ages.

Your efforts to engage your audience and grow your online community are best spent focused on the members who are actively present or just walking through the door—not walking out of it. However, if you start to notice unprecedented rates of decline, it could be time to take action.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Engagement, Online Community

Why Marketing Your Online Community is Critical to Its Success

Written by Katie Bapple | on December 12, 2014 at 8:45 AM | 4 minute read

When it comes down to it, a private online community is a service offering. As such, you need to get people to drink the proverbial Kool-Aid. Your target audience is just as busy as you are. Your community members are constantly being bombarded with demands on their time and attention.

How will you get them to take time to visit and participate in your online customer or member community?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Communications, Online Community

How to Improve Customer Lifetime Value Using Your Online Customer Community Platform

Written by Joshua Paul | on December 9, 2014 at 8:30 AM | 7 minute read

Most companies invest big bucks to build their customer base. Unfortunately, while spending large amounts to acquire new customers, many organizations often make the mistake of paying less attention to the customers they already have.

Despite customers costing significantly more to acquire than retain "five to ten times as much," according to Bain and Co. marketing strategies still tend to focus predominantly on new customer growth.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community

Why Online Customer Communities Need a Purpose Bigger Than Building Community

Written by Joshua Paul | on December 3, 2014 at 10:45 AM | 5 minute read

A few years ago, I penned what I believe is still one of the most concise and clear definitions of social business:

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Online Community Management, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe