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Explore the Higher Logic Blog:Online CommunityMarketing Automation

New Tools to Keep Customers Engaged: Remarketing Basics

Written by Joshua Paul | on June 3, 2015 at 8:07 AM | 6 minute read

Recently, we discussed how capitalizing on the latest marketing tactics can help you keep customers or members engaged in your private online community. Specifically, we examined how remarketing can drive people back to your community by taking your normal calls-to-action that typically only exist within the walls of your community and extending them out into the rest of the Internet.

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Topics: Customer Engagement, Customer Experience, Communications, Online Community

Millennials Are Raising the Bar

Written by Maddie Grant | on May 22, 2015 at 10:30 AM | 2 minute read

The Millennial generation grew up with unparalleled abundance. Not a lot of generational authors mention this. They tend to focus more on the influence of the internet and social media, which is, of course, understandable. But the abundance piece is equally important.

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Topics: Millennials, Associations, Online Community, Email Marketing

Crafting Email Campaigns for Community Adoption and Engagement

Written by Caitlin Struhs | on May 21, 2015 at 9:30 AM | 3 minute read

HigherLogic_Blog_Email_Campaigns_for_Community_Informz

Our guest author is Peter Nelson, Director of Product Management at Informz.

I feel very fortunate that the timing of my working life corresponds with the “PC revolution.” The computer completely transformed not just the business world – previously the primary domain for computing technology – but the world in general. Just about any organization could harness that new found computing power to further its interests.

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Topics: Engagement, Marketing, Communications, Online Community Management, Online Community, Marketing Automation

If 70% of Online Communities Fail, What Does That Mean for You?

Written by Joshua Paul | on May 21, 2015 at 8:50 AM | 6 minute read

If there's one thing the Internet is chock full of, it's statistics. With a cursory amount of Googling, you can find a stat for just about anything.

Naturally, due to the ability to track so many metrics, there is a lot of data about what works and what doesn't in digital marketing and social networking.

Here's one of the most commonly referenced stats about online communities:

70% of online communities fail.

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Topics: Online Community Management, Online Community

Great Newsletter Tactics for Communicating with Your Community

Written by Sarah Robinson | on May 18, 2015 at 3:00 PM | 3 minute read


One of the biggest frustrations I hear from community managers centers around how to communicate with members in an effective way (i.e. the information actually gets read!). I belong to a lot of communities, so I’m on the receiving end of these types of communications every day. My inbox is flooded with it, in fact. To be honest, I delete most of it before I even open it. But what doesn’t get deleted? What really grabs my attention and keeps me coming back? I’d like to share three real-life examples.


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Topics: Communications, Engagement, Online Community Management, Online Community, Marketing Automation

How to Optimize Your Customer Experience by Surveying Your Online Community Members

Written by Katie Oakes on May 13, 2015 at 7:30 AM | 7 minute read

In the field of online community management, we talk a lot about data-driven decisions and reading online community metrics. Since online community platforms are one of the hottest business technologies of this decade, the analytics tools that track community members’ behavior get the lion’s share of the attention.

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Topics: Customer Experience, Online Community Management, Online Community

How to Increase Online Community Participation Using Retargeting

Written by Katie Oakes on May 7, 2015 at 8:30 AM | 4 minute read

The most frequently asked questions in community management: How can I increase participation in my online community? Community managers are constantly thinking up new ways to get people to come back to the community and convert on various calls-to-action

Regardless of whether the goal is to encourage community members to consume more content, participate in more discussions, complete a survey, or register for a new event, the goal is always the same: engagement. That's why community managers work hard to turn participation into long-term engagement.

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Topics: Online Community Management, Communications, Engagement, Online Community

Six Tips for Creating a Compelling Online Presence

Written by Caitlin Struhs | on May 6, 2015 at 10:30 AM | 2 minute read

Engagement and collaboration should be at the top of the list for best online experience. It might seem like creating cohesion for your organization, your communities and your brand can seem an insurmountable task, but you probably already have great content and brand advocates on your side.

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Topics: Marketing, Member Experience, Customer Experience, Online Community, Marketing Automation

Five Online Community Metrics Mistakes You Can't Afford to Make

Written by Joshua Paul | on May 5, 2015 at 8:30 AM | 5 minute read

In his efforts to fix the world's biggest problems, it is no secret that Bill Gates (and his Bill & Melinda Gates Foundation) leverages his vast wealth to do research, put operations on the ground all over the world, and invest in innovation that will help millions of people.

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Topics: Online Community Management, Online Community

The Ultimate Guide to Launching an Online Community

Written by Katie Bapple | on April 30, 2015 at 8:05 AM | 7 minute read

If you have never launched an online community before, it can be a daunting task. Developing a new, long term component of your organization's strategy from scratch means you are in charge of the building blocks that will ultimately support or impinge the investment's success. How the online community is positioned and put together from day one is critical. The key is to prepare, assess and strategize. With simple planning and a clear vision, a smooth and successful launch is easier than you ever anticipated. 

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Topics: Online Community Management, Online Community

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