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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Hello, Perfect Community Manager - Are You There?

Written by Lauren Wolfe | on September 1, 2015 at 10:00 AM | 2 minute read

Are you looking to hire a community manager for your online community? You’re not alone. In fact, the search is on. Currently there are 114, 657+ open positions for community managers on LinkedIn – New York City, San Francisco and Los Angeles rank as the top three cities in the United States.

So what's your status?

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Topics: Online Community Management, Online Community

Top Customer Engagement Resources for the Week of August 23, 2015

Written by Joshua Paul | on August 28, 2015 at 5:30 AM | 3 minute read

The  Top Ten for the Week of August 23, 2015

Finish the weekend smarter that you started it. Check out this past week's most useful online community management and customer engagement advice.

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Topics: Customer Communities, Online Community

Three Reasons Trade Associations Should Have Online Communities

Written by Andy Steggles | on August 27, 2015 at 3:00 PM | 2 minute read


We believe that all types of organizations can benefit from having an online community. There is so much power in connecting people, spreading ideas and empowering community members. However, depending on who is part of your trade association, members may be hesitant to use an online community at first — their competitors may be part of the same community, reading and contributing to the same conversations. And if that’s the case, why participate if you risk giving away secrets or lending your competitor a hand?

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Topics: Associations, Online Community Software, Collaboration Tools, Online Community

Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

Written by Joshua Paul | on August 27, 2015 at 9:00 AM | 6 minute read

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry's deepest look into trends, tools, and tactics. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership.

At Higher Logic, we analyzed the data and saw connections between the report's findings and the role that private online member communities play in associations.

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Topics: Associations, Member Engagement, Member Communities, Communications, Online Community

How to Generate Revenue From Your Online Community Through Sponsors or Vendors

Written by Paul Schneider on August 26, 2015 at 8:30 AM | 4 minute read

The most successful online communities across the nation all have one thing in common, they are backed by a powerful business strategy. Sometimes this means keep customer engaged and leveraging the social activity in the community identify revenue opportunities for your business. For other organizations, the online community generates revenue directly. The following outlines how the latter.

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Topics: Engagement, Online Community

How to Deal With Disruptive Community Members

Written by Molly Talbert | on August 25, 2015 at 10:00 AM | 2 minute read

We love our communities and members. For the most part, everyone participating is collegial, helpful and respectful—which is why members keep coming back, posting and collaborating with each other.

Sometimes, there’s that one member (or maybe several) who provoke in conversations. Maybe the provocation is outright and obvious. Other times, it is subtler and nuanced, but gives you a bad feeling. Maybe the member is trying to stir the pot, or they’re oblivious to their impact. Either way, something must be done to maintain the respectful environment you’ve been cultivating.

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Topics: Online Community Management, Member Experience, Online Community

The Art of the Online Community Welcome Email

Written by Katie Oakes on August 25, 2015 at 8:40 AM | 5 minute read

When you are responsible for bringing new members into your online customer or member community, there is no such thing as a second impression. In a world where first impressions are often the only impression that you get, the task to crush it in one interaction can feel daunting.

It is like speed dating in that way. People go to speed dating events voluntarily, just as they do to your online community, but you only have a few seconds to get people to want to learn more about you.

However, in online community management, your first impression usually involves never actually coming face to face with the person you are aiming to impress. I'm talking about the all-important welcome email.

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Topics: Online Community Management, Engagement, Member Experience, Online Community, Marketing Automation

Top Online Community Management Posts for the Week of August 16, 2015

Written by Joshua Paul | on August 21, 2015 at 8:20 AM | 3 minute read

The Top Ten for the Week of August 16, 2015

Pour yourself another cup of coffee and catch up on this week's most useful online community management and customer engagement advice.

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Topics: Online Community Management, Online Community

Recognition, Rewards and Gamification for Volunteer Programs

Written by Andy Steggles | on August 20, 2015 at 3:35 PM | 2 minute read

Any volunteer program or system should be easy to use for staff and volunteers alike. Whether you are creating opportunities or joining events and completing tasks, the process needs to feel seamless and keep volunteers coming back for more. This is where recognition, rewards and gamification techniques come in.

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Topics: Volunteer Management, Online Community Management, Online Community, Marketing Automation

How Private Member Communities Create Value For Your Association Members

Written by Joshua Paul | on August 20, 2015 at 8:30 AM | 5 minute read

We have been involved with ASAE, the "association of association executives," for over 12 years. During this period, we have come across countless resources that inform and shape our approach to online communities. 

Their latest publications are no exception. ASAE Press recently published The Demand Perspective: Leading from the Outside In by Anna Caraveli, PhD.

The book investigates the deficit that exists within a lot of associations when it comes to membership management. Caraveli interviewed over 40 association leaders that were struggling to define their association's role in constantly evolving, and often unforgiving, markets. Every association had the same goals and questions.

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Topics: Associations, Online Community

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