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How to Write Emails Your Association Members Will Open

Written by Katie Oakes on September 29, 2015 at 8:30 AM | 6 minute read

There are a lot of mediums available when it comes to engaging your customers' or members' social media, your online community, email, etc. Each serves its own purpose and comes with its own set of best practices advantages and disadvantages.

Email is a marketing channel that has shifted in usage and popularity over time, making it increasingly harder to capture the attention of your members. Organizations of all types and sizes have taken to emails as a primary way to get the word out about content offers, program, events, and products. This means that before you can vie for an open, we have to make it out of the spam filter or Outlook's latest clutter folder.  

Regardless of how great your content is, if your association emails aren't getting opened, your message isn't getting out there. Convincing people with overflowing inboxes to click on your email takes a little finesse. Here are some things you can do to improve your open rate.

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Topics: Associations, Communications, Member Engagement

The Top Five Ways Integration Will Make Your Community Job Easier

Written by Jenny Taylor | on September 28, 2015 at 9:30 AM | 2 minute read


Hi—my name is Jenny and I have doubted the power of using data in communities. Before you judge and shame me, let me explain how I overcame this doubt. I was a community manager for an organization that had some difficulty getting our community off the ground (something you can guarantee I'll write a lot about).

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Topics: Community Platforms & Updates, Online Community Management, Online Community

Meet Your Community Manager: Lindsay Starke

Written by Molly Talbert | on September 24, 2015 at 11:30 AM | 2 minute read

Ever wonder who the people behind the curtain are here at Higher Logic? We're introducing you to our three community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…).

In this third installment, we’re introducing our final community manager, Lindsay Starke.

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Topics: Online Community Management, Online Community

Speed and Trust - Why Millennials Need Both

Written by Maddie Grant | on September 23, 2015 at 11:30 AM | 3 minute read

There is a big problem brewing on the horizon for many organizations. Based on our research, the Millennial generation is coming into the workforce expecting something that most, especially associations, are truly bad at: speed.

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Topics: Millennials, Online Community Management, Online Community

6 Tips For Business People Who Are New To Online Community Management

Written by Katie Oakes on September 22, 2015 at 9:00 AM | 4 minute read

 

Due to its newness in our business lexicon, "online community management" is a term that is often met by feelings of confusion. Most business people don't have much experience with online community strategies.

Research often reports online communities strategies amongst the most effective marketing and customer relationship strategies, while it is also one of the most underutilized approaches.

However, with proper resource planning. learning how to launch, plan, and grow your community doesn't have to be so scary.

So, take a deep breath and read on. It's really just like learning anything else in business. It's a process with best practices and tips to make it easy.

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Topics: Online Community Management, Online Community

Six Reasons You Can’t Miss the HUG Super Forum 2015

Written by Molly Talbert | on September 22, 2015 at 8:00 AM | 2 minute read

Still on the fence about joining us and the rest of the Higher Logic Community for Super Forum this October? We know it happens every year, but every year is different and exciting. Here are six reasons that should convince you to attend Super Forum this year!

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Topics: Engagement, Community Platforms & Updates, Online Community

Best Online Community Tips from the Week of September 13, 2015

Written by Katie Oakes on September 19, 2015 at 8:30 AM | 3 minute read

The Top Ten for the Week of September 13th 2015

Did you have a busy week? Let us help you get caught up! Check out this past week's most useful new online community management and customer engagement tips.

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Topics: Online Community Management, Online Community

Volunteer Management: 12 Volunteer Opportunities for Members in Your Online Community

Written by Katie Oakes on September 17, 2015 at 9:00 AM | 5 minute read

A major issue for associations everywhere is the acquisition of volunteers. It is not uncommon for an association's organizational structure to have volunteers that outnumber the staff. Typically, one staff member is doing the job of three, so finding volunteers is critical to their sanity.

Convincing someone to volunteer time out of their over-scheduled life is no simple task. Also, the people that you are recruiting are simultaneously being propositioned by other organizations. You're competing against PTA, sports leagues, homework, aging parents, walking the dog, work schedules, even enjoying a night of doing nothing at all. Your members are pulled in different directions and the last thing any of them have is time.

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Topics: Volunteer Management, Member Communities, Online Community Management, Associations, Online Community

Quick Tip: Should You Launch Your Community on an Open Social Network or a Private Community Platform?

Written by Katie Bapple | on September 16, 2015 at 8:00 AM | 2 minute read

The number one reason that online communities fail is because they fail to provide value to their members. Providing this value starts before you even have an online community to launch. There is a lot of overlooked opportunity in the structure of your community.

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Topics: Online Community Software, Online Community

Your Community's Back-to-School Supplies

Written by Sarah Robinson | on September 15, 2015 at 3:30 PM | 3 minute read

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Topics: Online Community Management, Engagement, Online Community

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